Marketing and Communications Manager
The Coalition for the Homeless of Central Florida, Orlando, Florida, us, 32885
POSITION:
Marketing and Communications Manager
REPORTS TO:
Assistant Director of Development
STATUS:
Full Time – Salary – Exempt
OVERVIEW:
The Marketing and Communications Manager is responsible for driving the creative initiatives behind organizational communications while also helping to enhance all fundraising efforts. This role is responsible for upholding the entire agency’s brand. Through the creation of print collateral, online communications, and cross-channel strategies, the Marketing and Communications Manager will support Development initiatives including special events, major gifts, digital fundraising, and overall agency marketing.
This is a full-time, exempt position that may require occasional evening or weekend hours to support donor events and development initiatives.
DEVELOPMENT DEPARTMENT KEY PERFORMANCE INDICATORS
Meeting or exceeding the fiscal year private sector revenue budget
Increase in donor retention and reactivation of lapsed donors
Increase in social media audience
Meeting or exceeding campaign ROI
KEY RESPONSIBILITIES
Create and implement an annual written marketing plan complete with timelines, strategies, and goals
Develop, design, and write print collateral material (including brochures, flyers, advertisements) in collaboration with the Assistant Director of Development.
Develop, design, and write e-communications (including e-appeals), monitoring success, and executing effective strategies aligned with current best practices
Create, maintain, and update website content
Implement and monitor online fundraising initiatives, including online donation forms, cross-platform campaigns, mobile giving, e-appeals, and implementation with development strategies
Manage agency social media platforms by creating a content calendar, collecting and writing content, engaging social media followers, and integrating with other strategies and initiatives
Monitor engagement analytics for social media, web presence, and e-communications and adjust strategies as needed
Support special events through event brand development, as well as leading marketing efforts
Uphold and integrate the Coalition brand across all platforms, including social media, print collateral, web design, and other internal and external communications
Lead creative development of digital media such as video, photos, and presentations
Build relationships with print vendors to solicit job estimates, negotiate prices, and oversee project completion
Maintain organizational press/media archives, ensuring records are maintained of all print, digital, and featured media
QUALIFICATIONS
Bachelor’s Degree in Graphic Design, Marketing/Communications, Advertising/PR or equivalent preferred, but not necessary if experience and portfolio warrant
Design portfolio strongly preferred for consideration
Experience in both print and web design
Minimum of 2 years of professional experience – nonprofit experience is a plus
Proficiency in Adobe Creative Suite applications, including InDesign, Illustrator, Photoshop, Canva, ClipChimp (or suitable video editing software)
Proficiency in Microsoft programs such as Word, Excel, and PowerPoint
Experience with digital media technologies such as film and photography (DSLR cameras), mobile web, and e-marketing
Experience with Duda and/or other website builders is a plus
Experience with managing social media platforms
REQUIRED SKILLS
Excellent verbal and written communication skills
Detail-oriented with strong organizational and time-management abilities.
Passion for the organization’s mission and the ability to inspire others to support it.
Ability to take a project from concept to completion
Ability to build positive working relationships with a variety of internal and external constituents
Exceptional personal and professional integrity
Ability to work quickly and effectively while maintaining high work quality
Highly organized and able to multi-task and prioritize projects to ensure timely delivery on outstanding tasks
Ability to work with the Development Team to accomplish overall department goals, shifting responsibilities at times, to meet immediate needs.
Ability to occasionally lift up to 20lbs
Disclaimer : This job description does not imply that these are the only duties to be performed by the employee in this position. The employee will be required to follow any other job-related instructions and perform other job-related duties requested by any person authorized to give instructions or assignments. This description excludes the marginal functions of the position that are incidental to essential job duties. All duties, responsibilities, and requirements are vital to the job. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.
The Coalition for the Homeless of Central Florida #J-18808-Ljbffr
Marketing and Communications Manager
REPORTS TO:
Assistant Director of Development
STATUS:
Full Time – Salary – Exempt
OVERVIEW:
The Marketing and Communications Manager is responsible for driving the creative initiatives behind organizational communications while also helping to enhance all fundraising efforts. This role is responsible for upholding the entire agency’s brand. Through the creation of print collateral, online communications, and cross-channel strategies, the Marketing and Communications Manager will support Development initiatives including special events, major gifts, digital fundraising, and overall agency marketing.
This is a full-time, exempt position that may require occasional evening or weekend hours to support donor events and development initiatives.
DEVELOPMENT DEPARTMENT KEY PERFORMANCE INDICATORS
Meeting or exceeding the fiscal year private sector revenue budget
Increase in donor retention and reactivation of lapsed donors
Increase in social media audience
Meeting or exceeding campaign ROI
KEY RESPONSIBILITIES
Create and implement an annual written marketing plan complete with timelines, strategies, and goals
Develop, design, and write print collateral material (including brochures, flyers, advertisements) in collaboration with the Assistant Director of Development.
Develop, design, and write e-communications (including e-appeals), monitoring success, and executing effective strategies aligned with current best practices
Create, maintain, and update website content
Implement and monitor online fundraising initiatives, including online donation forms, cross-platform campaigns, mobile giving, e-appeals, and implementation with development strategies
Manage agency social media platforms by creating a content calendar, collecting and writing content, engaging social media followers, and integrating with other strategies and initiatives
Monitor engagement analytics for social media, web presence, and e-communications and adjust strategies as needed
Support special events through event brand development, as well as leading marketing efforts
Uphold and integrate the Coalition brand across all platforms, including social media, print collateral, web design, and other internal and external communications
Lead creative development of digital media such as video, photos, and presentations
Build relationships with print vendors to solicit job estimates, negotiate prices, and oversee project completion
Maintain organizational press/media archives, ensuring records are maintained of all print, digital, and featured media
QUALIFICATIONS
Bachelor’s Degree in Graphic Design, Marketing/Communications, Advertising/PR or equivalent preferred, but not necessary if experience and portfolio warrant
Design portfolio strongly preferred for consideration
Experience in both print and web design
Minimum of 2 years of professional experience – nonprofit experience is a plus
Proficiency in Adobe Creative Suite applications, including InDesign, Illustrator, Photoshop, Canva, ClipChimp (or suitable video editing software)
Proficiency in Microsoft programs such as Word, Excel, and PowerPoint
Experience with digital media technologies such as film and photography (DSLR cameras), mobile web, and e-marketing
Experience with Duda and/or other website builders is a plus
Experience with managing social media platforms
REQUIRED SKILLS
Excellent verbal and written communication skills
Detail-oriented with strong organizational and time-management abilities.
Passion for the organization’s mission and the ability to inspire others to support it.
Ability to take a project from concept to completion
Ability to build positive working relationships with a variety of internal and external constituents
Exceptional personal and professional integrity
Ability to work quickly and effectively while maintaining high work quality
Highly organized and able to multi-task and prioritize projects to ensure timely delivery on outstanding tasks
Ability to work with the Development Team to accomplish overall department goals, shifting responsibilities at times, to meet immediate needs.
Ability to occasionally lift up to 20lbs
Disclaimer : This job description does not imply that these are the only duties to be performed by the employee in this position. The employee will be required to follow any other job-related instructions and perform other job-related duties requested by any person authorized to give instructions or assignments. This description excludes the marginal functions of the position that are incidental to essential job duties. All duties, responsibilities, and requirements are vital to the job. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.
The Coalition for the Homeless of Central Florida #J-18808-Ljbffr