Digital Marketer
METER Group, Inc. is seeking a qualified DigitalMarketercandidate to play a pivotal role in developing, implementing, and managing marketing campaigns that effectivelyshowcasethe organization's innovative products and services. The successful candidate will be instrumental in enhancing brand awareness, driving web traffic, andacquiringvaluable leads and customers.
This role works from our Pullman, WA office.
We are seeking an experienced Digital Marketer. Offers will be made based on experience, skills level, and qualifications.
The pay range for Digital Marketer I is $26.04 - $33.52 per hour.
The pay range for Digital Marketer II is $30.14 - $42.84 per hour.
Minimum Qualifications:
Bachelor’sdegree in marketing, communications, ora relatedfield.
2-5years of experience in digital marketing ora relatedfield.
Strong understanding of digital marketing channels, encompassing SEO, PPC, social media, email marketing, and display advertising.
Proficiencyin marketing automation tools.
Stronganalytical skills and experience with web analytics tools (e.g., Google Analytics).
Excellent written and verbal communication skills.
Responsibilities:
Develop comprehensive digital media strategies aligned with the company’s vision and business goals.
Create and oversee Google Ads marketing campaigns, collaborating with the graphics team to craft compelling display ads.
Establish and strengthen our online presence, fostering brand awareness and engagement.
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
Conduct market research, analyze trends, andidentifynew opportunities to enhance campaign performance.
Optimizecampaignspendand performance based on actionable insights.
Identifycritical conversion points, address drop-off points, andoptimizeuser funnels.
Generate innovative growth strategies through digital marketing initiatives.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints.
Measure and report on the performance of digital marketing campaigns,assessing againstestablished goals (ROI and KPIs).
Collaborate with cross-functional teams, including SEO specialists, creatives, content creators, and web developers, to produce engaging content andoptimizeuser experience.
Stay abreast of emerging digital marketing trends and technologies.
Drive online sales growth and enhance customer engagement through various marketing strategies.
Provide thought leadership and perspective to encourage the adoption of effective marketing practices.
To Apply for This Position: We ask all applicants to apply through our website at Jobs At METER Group. If your interests, qualifications, and experience match any of our openings please apply for that position so that you are considered immediately. You may also subscribe at our careers page so that we email you when we have openings in your area of interest.
Full-time Benefits at METER Group:
Two medical plan options are available for full-time employees, a traditional low premium plan ora nopremiumhigh deductibleplan. These plans both include dental and vision coverage. The traditional plan has theoptionof a Flexible Spending Account (FSA). Thehigh deductibleplan includes a Health Savings Account (HSA).
An online/mobile health solution is provided to all full-time employees, paid by METER Group.
Full-time employees receive80 hoursof Paid Time Off (PTO) in a lump amount prorated to your start date. All Employees receive Sick Leave that accumulates one hour for every40 hoursworked.
11 Paid Holidays, including: New Years Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving (Thursday and Friday), Christmas Eve, Christmas Day, Day after Christmas.
METER Grouppays forone-year’ssalary in life insurance as well as short-term and long-term disability insurance.
Traditional and ROTH 401k options are available
When available employees enjoy profit sharing
Profit sharing bonus,paid out each quarter.
Employer contributions to aprofit sharingretirement fund.
About METER Group: In the early 1980s, METER Group was founded by world-renowned soil physicist Dr. Gaylon Campbell. Gaylon knew researchers needed simple-to-use sensors and smarter data intelligence to improve their research. 40 years later,we'restill leading the way in the advancement of IoT sensing and data technology and world-class lab instrumentation.We'realways looking for ways to improve how researchers turn data into insights. Scientists, growers, and engineers worldwide depend on METER systems fordeeperunderstanding of critical issues with global impact, such as water and food shortages, environmental disasters, and climate change. At METER Group,we'rebuilding the systems needed to mitigate these and other issues facing our planet. We need your help to find innovative and effective solutions to some of the world's most challenging problems. Learn more about what'slike to work at METER Group: https://www.metergroup.com/en/meter-group/topics/working-meter
METER Group headquarters is located in Eastern Washington with unmatched quality of life. Enjoy the smaller town life: no traffic, country space, great schools and universities, safe neighborhoods, and easy access to recreational activities in nearby mountains, rivers, and forests.
METER Group is an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, sexual orientation or gender identity, or other protected status.
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This role works from our Pullman, WA office.
We are seeking an experienced Digital Marketer. Offers will be made based on experience, skills level, and qualifications.
The pay range for Digital Marketer I is $26.04 - $33.52 per hour.
The pay range for Digital Marketer II is $30.14 - $42.84 per hour.
Minimum Qualifications:
Bachelor’sdegree in marketing, communications, ora relatedfield.
2-5years of experience in digital marketing ora relatedfield.
Strong understanding of digital marketing channels, encompassing SEO, PPC, social media, email marketing, and display advertising.
Proficiencyin marketing automation tools.
Stronganalytical skills and experience with web analytics tools (e.g., Google Analytics).
Excellent written and verbal communication skills.
Responsibilities:
Develop comprehensive digital media strategies aligned with the company’s vision and business goals.
Create and oversee Google Ads marketing campaigns, collaborating with the graphics team to craft compelling display ads.
Establish and strengthen our online presence, fostering brand awareness and engagement.
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
Conduct market research, analyze trends, andidentifynew opportunities to enhance campaign performance.
Optimizecampaignspendand performance based on actionable insights.
Identifycritical conversion points, address drop-off points, andoptimizeuser funnels.
Generate innovative growth strategies through digital marketing initiatives.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints.
Measure and report on the performance of digital marketing campaigns,assessing againstestablished goals (ROI and KPIs).
Collaborate with cross-functional teams, including SEO specialists, creatives, content creators, and web developers, to produce engaging content andoptimizeuser experience.
Stay abreast of emerging digital marketing trends and technologies.
Drive online sales growth and enhance customer engagement through various marketing strategies.
Provide thought leadership and perspective to encourage the adoption of effective marketing practices.
To Apply for This Position: We ask all applicants to apply through our website at Jobs At METER Group. If your interests, qualifications, and experience match any of our openings please apply for that position so that you are considered immediately. You may also subscribe at our careers page so that we email you when we have openings in your area of interest.
Full-time Benefits at METER Group:
Two medical plan options are available for full-time employees, a traditional low premium plan ora nopremiumhigh deductibleplan. These plans both include dental and vision coverage. The traditional plan has theoptionof a Flexible Spending Account (FSA). Thehigh deductibleplan includes a Health Savings Account (HSA).
An online/mobile health solution is provided to all full-time employees, paid by METER Group.
Full-time employees receive80 hoursof Paid Time Off (PTO) in a lump amount prorated to your start date. All Employees receive Sick Leave that accumulates one hour for every40 hoursworked.
11 Paid Holidays, including: New Years Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving (Thursday and Friday), Christmas Eve, Christmas Day, Day after Christmas.
METER Grouppays forone-year’ssalary in life insurance as well as short-term and long-term disability insurance.
Traditional and ROTH 401k options are available
When available employees enjoy profit sharing
Profit sharing bonus,paid out each quarter.
Employer contributions to aprofit sharingretirement fund.
About METER Group: In the early 1980s, METER Group was founded by world-renowned soil physicist Dr. Gaylon Campbell. Gaylon knew researchers needed simple-to-use sensors and smarter data intelligence to improve their research. 40 years later,we'restill leading the way in the advancement of IoT sensing and data technology and world-class lab instrumentation.We'realways looking for ways to improve how researchers turn data into insights. Scientists, growers, and engineers worldwide depend on METER systems fordeeperunderstanding of critical issues with global impact, such as water and food shortages, environmental disasters, and climate change. At METER Group,we'rebuilding the systems needed to mitigate these and other issues facing our planet. We need your help to find innovative and effective solutions to some of the world's most challenging problems. Learn more about what'slike to work at METER Group: https://www.metergroup.com/en/meter-group/topics/working-meter
METER Group headquarters is located in Eastern Washington with unmatched quality of life. Enjoy the smaller town life: no traffic, country space, great schools and universities, safe neighborhoods, and easy access to recreational activities in nearby mountains, rivers, and forests.
METER Group is an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, sexual orientation or gender identity, or other protected status.
#J-18808-Ljbffr