
Lifecycle Growth Lead for Emerging Crypto Products
Coinbase, Jefferson City, Missouri, United States, 65109
A leading cryptocurrency company is seeking a CRM & Lifecycle Marketing Manager to drive adoption and retention of emerging products. The ideal candidate has extensive experience in lifecycle marketing, CRM campaigns, and working cross-functionally with product teams. Responsibilities include developing marketing strategies, executing complex customer journeys, and analyzing campaign performance. This position supports a hybrid work environment, requiring in-person participation for team collaboration a few times a year.
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