Sr. Manager, Clinical Marketing – Emerging Procedures
Focalone, Nevada, Iowa, United States, 50201
ABOUT US
EDAP is the Global Leader in robotic energy-based therapies pioneering ultrasound innovations that transform patient lives. With a dedicated team of 300+ professionals across 50+ countries, we are at the forefront of disrupting the status quo in prostate cancer, endometriosis, and beyond. Our Focal One® robotic platform, the first of its kind, utilizes High-Intensity Focused Ultrasound (HIFU) for targeted therapy, ensuring prostate patients experience excellent oncologic control with few side effects and a fast overall recovery.
POSITION SUMMARY The Senior Manager, Clinical Marketing is responsible for defining and executing the global clinical strategy to drive adoption of new and evolving Focal One applications. This role sits at the intersection of clinical expertise, surgeon engagement, and commercial execution, translating emerging procedural opportunities into structured programs that deliver clear clinical, economic, and patient value.
This position partners closely with Clinical Applications, Sales, Marketing, Clinical Affairs, and Health Economics to operationalize procedure strategies through KOL development, peer-to-peer education, clinical evidence positioning, and medical society engagement. The Senior Manager, Clinical Marketing leads the development of scalable adoption pathways, supports surgeon education and advocacy, and ensures consistent, compliant clinical messaging across markets.
This role requires strong leadership, cross-functional influence, and a deep understanding of procedural medicine and physician decision-making. The ideal candidate is a strategic thinker and hands‑on executor who thrives in a fast‑paced, matrixed environment and is passionate about advancing innovative therapies from early adoption to standard of care.
MAJOR RESPONSIBILITIES Develop and Execute Emerging Procedure Strategy
Lead the development of procedure‑specific clinical marketing strategies for emerging and evolving Focal Oneapplications, aligned with company businessobjectives.
Translate strategy into actionable annual and quarterly execution plans with defined milestones and measurable outcomes.
Operationalize global initiatives such as KOL development, clinical value definition, and economic value framing into structured programs that support adoption and clinical decision‑making.
Procedure Adoption and Surgeon Engagement
Identifyand cultivate surgeon champions and potential key opinion leaders for emerging Focal Oneprocedures.
Support peer‑to‑peer education models including live case observations, proctoring, and early adopter programs in collaboration with Clinical Applications, Sales, and Training.
Develop structured adoption pathways including centers of excellence, early adopter sites, and local or regional workshops.
Medical Society and Academic Engagement
Manage Focal One’s clinical marketing presence at key specialty society meetings and academic conferences relevant to emerging procedures.
Plan and executesymposia, peer‑to‑peer courses, and live or recorded procedural education programs.
Collaborate with specialty societies and academic partners to support clinical awareness, alignment, and consensus development.
Clinical Education and Content Development
Support the development of procedure‑specific clinical education materials, digital assets, and clinical playbooks.
Coordinate webinars, symposia, and live clinical education programs with faculty physicians and internal teams.
Gather clinical insights, unmet needs, and user feedback to continuously refine educational programs and content effectiveness.
Collaboration with Internal Stakeholders
Partner with Clinical Applications, Clinical Sales, Product Marketing, Marcom, and Health Economics teams tooptimizeclinical value messaging for emerging procedures.
Collaborate with Clinical Affairs onevidencegeneration, publications, and registry data to support compliant clinical marketing use.
Support Sales and Training with new hire education, procedure launches, and ongoing field communications.
QUALIFICATIONS Position‑Specific Skills
Strong cross‑functional experience working across Clinical, Sales, Marketing, andmedicalteams within healthcare or medical technology environments.
Solid understanding of procedural medicine workflows and clinical environments.
Proven ability to position and communicate the clinical and patient value of advanced procedures.
Comfort with data‑driven storytelling using clinical outcomes and peer‑reviewed evidence.
High attention to detail, quality, and compliance with company and regulatory standards.
Demonstrated capability to manage multiple concurrent projects in a complex, matrixed organization.
Fluent in English;additionallanguages a plus.
Excellent communication, presentation, project management and negotiation skills with the ability to influence decision‑makers and stakeholders at all levels.
Adaptable and able to thrive in a fast‑paced environment with a continuous improvement mindset.
Leadership Skills Required
Proven leaderwho enjoys building and managing a high performing team.
Demonstrated success leading cross‑functional project teams.
Authentic and approachable personality that connects with a diverse range of people.
Motivated self‑starter who works well both independently and as part of a team.
Exhibits high integrity, strong sense of urgency and professional courage.
Driven by a continuous improvement mindset and big‑picture thinking.
Technical Skills Required
Proven ability to analyze and synthesize large data sets and draw meaningful conclusions.
Proficient in MS Office Suite, Excel, Word, Outlook, PowerPoint and other business operating systems.
Familiarity with CRM platforms and data analysis tools preferred.
Education/Training Required
Bachelor’sdegreerequired. Clinical, scientific, or engineering background preferred.
Minimum of 7+ years of experience in the medical device industry or healthcare marketing roles.
Priorexposure to procedural environments, minimally invasive therapies, or physician engagement strongly preferred.
Experience supporting emerging procedures or new clinical applicationshighlydesirable.
Ability to travel up to 30–40%, including international and occasional weekend events.
Hybrid work environment (office and remote).
WORK ENVIRONMENT AND PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to travel up to 30%-40% of the time.
Long periods of time sitting while working on a computer.
Must be able to use a computer keyboard.
Will frequently be exposed to clinical operating rooms, for which proper personal protection equipment will be assigned and worn.
May be exposed to hazards including electrical sparking, and chemicals, for which proper protective equipment will be assigned and worn.
EXPECTATIONS & DEVELOPMENT As an employee of our EDAP Technomed, Inc. team we expect you to be accountable for your actions, to challenge existing processes and to grow both professionally and personally. This means having the willingness to claim 100% ownership for results, both individually and collectively with others and to “think outside of the box” when it comes to processes, policies, and strategies.It also requires seeking out new knowledge and skills and assisting others in growing similarly.
ACKNOWLEDGEMENT This job description is not designed to be all inclusive.The employee may be required to perform other duties as required to meet the ongoing needs of the business.
I have read and understand the above job description. I further acknowledge that this job description and the associated responsibilities, activities and duties may change at any time with or without notice.
#J-18808-Ljbffr
POSITION SUMMARY The Senior Manager, Clinical Marketing is responsible for defining and executing the global clinical strategy to drive adoption of new and evolving Focal One applications. This role sits at the intersection of clinical expertise, surgeon engagement, and commercial execution, translating emerging procedural opportunities into structured programs that deliver clear clinical, economic, and patient value.
This position partners closely with Clinical Applications, Sales, Marketing, Clinical Affairs, and Health Economics to operationalize procedure strategies through KOL development, peer-to-peer education, clinical evidence positioning, and medical society engagement. The Senior Manager, Clinical Marketing leads the development of scalable adoption pathways, supports surgeon education and advocacy, and ensures consistent, compliant clinical messaging across markets.
This role requires strong leadership, cross-functional influence, and a deep understanding of procedural medicine and physician decision-making. The ideal candidate is a strategic thinker and hands‑on executor who thrives in a fast‑paced, matrixed environment and is passionate about advancing innovative therapies from early adoption to standard of care.
MAJOR RESPONSIBILITIES Develop and Execute Emerging Procedure Strategy
Lead the development of procedure‑specific clinical marketing strategies for emerging and evolving Focal Oneapplications, aligned with company businessobjectives.
Translate strategy into actionable annual and quarterly execution plans with defined milestones and measurable outcomes.
Operationalize global initiatives such as KOL development, clinical value definition, and economic value framing into structured programs that support adoption and clinical decision‑making.
Procedure Adoption and Surgeon Engagement
Identifyand cultivate surgeon champions and potential key opinion leaders for emerging Focal Oneprocedures.
Support peer‑to‑peer education models including live case observations, proctoring, and early adopter programs in collaboration with Clinical Applications, Sales, and Training.
Develop structured adoption pathways including centers of excellence, early adopter sites, and local or regional workshops.
Medical Society and Academic Engagement
Manage Focal One’s clinical marketing presence at key specialty society meetings and academic conferences relevant to emerging procedures.
Plan and executesymposia, peer‑to‑peer courses, and live or recorded procedural education programs.
Collaborate with specialty societies and academic partners to support clinical awareness, alignment, and consensus development.
Clinical Education and Content Development
Support the development of procedure‑specific clinical education materials, digital assets, and clinical playbooks.
Coordinate webinars, symposia, and live clinical education programs with faculty physicians and internal teams.
Gather clinical insights, unmet needs, and user feedback to continuously refine educational programs and content effectiveness.
Collaboration with Internal Stakeholders
Partner with Clinical Applications, Clinical Sales, Product Marketing, Marcom, and Health Economics teams tooptimizeclinical value messaging for emerging procedures.
Collaborate with Clinical Affairs onevidencegeneration, publications, and registry data to support compliant clinical marketing use.
Support Sales and Training with new hire education, procedure launches, and ongoing field communications.
QUALIFICATIONS Position‑Specific Skills
Strong cross‑functional experience working across Clinical, Sales, Marketing, andmedicalteams within healthcare or medical technology environments.
Solid understanding of procedural medicine workflows and clinical environments.
Proven ability to position and communicate the clinical and patient value of advanced procedures.
Comfort with data‑driven storytelling using clinical outcomes and peer‑reviewed evidence.
High attention to detail, quality, and compliance with company and regulatory standards.
Demonstrated capability to manage multiple concurrent projects in a complex, matrixed organization.
Fluent in English;additionallanguages a plus.
Excellent communication, presentation, project management and negotiation skills with the ability to influence decision‑makers and stakeholders at all levels.
Adaptable and able to thrive in a fast‑paced environment with a continuous improvement mindset.
Leadership Skills Required
Proven leaderwho enjoys building and managing a high performing team.
Demonstrated success leading cross‑functional project teams.
Authentic and approachable personality that connects with a diverse range of people.
Motivated self‑starter who works well both independently and as part of a team.
Exhibits high integrity, strong sense of urgency and professional courage.
Driven by a continuous improvement mindset and big‑picture thinking.
Technical Skills Required
Proven ability to analyze and synthesize large data sets and draw meaningful conclusions.
Proficient in MS Office Suite, Excel, Word, Outlook, PowerPoint and other business operating systems.
Familiarity with CRM platforms and data analysis tools preferred.
Education/Training Required
Bachelor’sdegreerequired. Clinical, scientific, or engineering background preferred.
Minimum of 7+ years of experience in the medical device industry or healthcare marketing roles.
Priorexposure to procedural environments, minimally invasive therapies, or physician engagement strongly preferred.
Experience supporting emerging procedures or new clinical applicationshighlydesirable.
Ability to travel up to 30–40%, including international and occasional weekend events.
Hybrid work environment (office and remote).
WORK ENVIRONMENT AND PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to travel up to 30%-40% of the time.
Long periods of time sitting while working on a computer.
Must be able to use a computer keyboard.
Will frequently be exposed to clinical operating rooms, for which proper personal protection equipment will be assigned and worn.
May be exposed to hazards including electrical sparking, and chemicals, for which proper protective equipment will be assigned and worn.
EXPECTATIONS & DEVELOPMENT As an employee of our EDAP Technomed, Inc. team we expect you to be accountable for your actions, to challenge existing processes and to grow both professionally and personally. This means having the willingness to claim 100% ownership for results, both individually and collectively with others and to “think outside of the box” when it comes to processes, policies, and strategies.It also requires seeking out new knowledge and skills and assisting others in growing similarly.
ACKNOWLEDGEMENT This job description is not designed to be all inclusive.The employee may be required to perform other duties as required to meet the ongoing needs of the business.
I have read and understand the above job description. I further acknowledge that this job description and the associated responsibilities, activities and duties may change at any time with or without notice.
#J-18808-Ljbffr