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Digital Marketing Specialist

Halma p.l.c, Tucson, Arizona, United States, 85718

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Empowering Scientific Discovery and Technological Advancement

Alicat Scientific manufactures custom mass flow and pressure meters and controllers for gas and liquid applications; also supports scientific discovery and the development of technology by equipping our customers with advanced flow and pressure instrumentation essential to innovation.

Instrumentation for better flow and pressure control Empowering Scientific Discovery and Technological Advancement

Alicat Scientific manufactures custom mass flow and pressure meters and controllers for gas and liquid applications; also supports scientific discovery and the development of technology by equipping our customers with advanced flow and pressure instrumentation essential to innovation.

Company: Alicat

Function: Information Technology

Job Type: Regular / Permanent

Role Type: Full time

Location: Tucson, Arizona

Job Description Help grow a safer, cleaner, healthier future for everyone, every day.

Alicat manufactures mass flow and pressure instrumentation that is used in a wide range of industries. Our customers use our devices for a vast list of applications, including hydrogen energy research, space programs, vaccine development, and anywhere science is seeking out new answers to the world’s problems. To understand these processes and customers, you should have experience in and passion for science in addition to marketing. In this role, you will become a master of distributing content to achieve Alicat’s goals of increasing new customers and cultivating evangelists for our brands. #Alicat

We are an equal opportunity employer and are proud of our efforts to grow with inclusive and diverse people.

This is an in-office position in Tucson, AZ.

The Opportunity Onboard and jump into reworking our site, pushing your changes out to our international pages. Then get ready for working on our content marketing and PPC campaigns while helping the marketing team to track the success of your SEO and page conversion efforts.

In this role your key responsibilities will be:

Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.

Website Optimization: Analyze and optimize website content to increase conversions and improve user experience.

Coordination: Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.

Analytics: Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.

Market Research: Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.

Customer Journey Mapping: Understand and map customer journeys to enhance lead nurturing and conversion processes.

What you will bring

Work experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results

Industry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing

Technical skills: Experience in email marketing tools, PPC channels, SEO best practices, and social media marketing

Analytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights

Project management: Competent project management skills, able to coordinate multiple initiatives and work collaboratively with a cross-functional international enterprise

Communication expertise: Exceptional written and verbal skills

Creativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs

The Benefits

Professional development with growth opportunities

Health, dental, and vision insurance

Paid time off

Retirement savings with company match

75% professional education reimbursement

Job Type: Full-time

401(k) matching

Flexible spending account

Health insurance

Life insurance

Paid time offParental leave

Schedule:

8 hour shift

Weekdays only

Ability to Commute:

Tucson, AZ 85743 (Required)

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