Graduate Program, On Premise Marketing
Red Bull, Santa Monica, California, United States, 90403
From nightclubs, bars and festivals to quick service restaurants, college campuses and fitness studios, the On Premise is a unique environment where people come together with an ice cold can of Red Bull. The role of On Premise Marketing is to lead the channel marketing strategy, with the aim to position Red Bull as the #1 brand and product for the consumer and trade.
As the On Premise Marketing Graduate, you will support the Key Account Marketing team in bringing large-scale, cross-functional campaigns and customer initiatives to life, while using key learnings to help develop segment-level strategies which impact every layer of the On Premise business. This role is highly collaborative, and provides hands‑on experience in project management, campaign analysis, and strategic marketing development across priority customers and segments.
Key Account Campaign & Launch Project Management Learn to support the planning and execution of large-scale, cross‑functional campaigns and customer launches across Key Accounts, gaining exposure to end-to-end marketing execution. Develop hands‑on project management skills by building and maintaining project plans, timelines, deliverables, and status updates in partnership with senior team members. Contribute to the creation and documentation of campaign “blueprints” and toolkits, learning how scalable and repeatable marketing frameworks are built and applied across customers, channels, and regions. Collaborate with internal teams and external partners to understand cross‑functional workflows, communication best practices, and on‑time delivery standards.
Post-Campaign Analysis & Performance Reporting Help design and implement new processes for post-campaign analysis, including performance tracking, return on investment measurement, and insights gathering. Compile campaign results into clear, concise recaps and presentations for internal stakeholders. Support the development of case studies and best‑practice examples that highlight key learnings, wins, and opportunities for optimization. Partner with Insights and Sales teams to translate data into actionable takeaways that inform future strategies.
Segment Strategy & Cross‑Functional Support Support the Sr. Director, Segment Marketing in developing and scaling strategies across consumer‑ and industry‑focused marketing tactics. Assist in adapting broader brand and segment strategies to support the needs and customer priorities of the Field. Act as a liaison between cross‑functional teams to help move strategy from planning into execution.
Your areas of knowledge and expertise that matter most for this role
Bachelor’s degree (completed before July 2026)
Relevant work or internship experience is a plus
Fluent in English (written, spoken); additional languages considered a plus
Proven excellence in academic pursuits
Strong organizational and project management skills with exceptional attention to detail.
A history of pursuing personal passions, extra‑curricular achievements
Strong verbal and written communication skills
Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)
The salary for this position is $73,000.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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As the On Premise Marketing Graduate, you will support the Key Account Marketing team in bringing large-scale, cross-functional campaigns and customer initiatives to life, while using key learnings to help develop segment-level strategies which impact every layer of the On Premise business. This role is highly collaborative, and provides hands‑on experience in project management, campaign analysis, and strategic marketing development across priority customers and segments.
Key Account Campaign & Launch Project Management Learn to support the planning and execution of large-scale, cross‑functional campaigns and customer launches across Key Accounts, gaining exposure to end-to-end marketing execution. Develop hands‑on project management skills by building and maintaining project plans, timelines, deliverables, and status updates in partnership with senior team members. Contribute to the creation and documentation of campaign “blueprints” and toolkits, learning how scalable and repeatable marketing frameworks are built and applied across customers, channels, and regions. Collaborate with internal teams and external partners to understand cross‑functional workflows, communication best practices, and on‑time delivery standards.
Post-Campaign Analysis & Performance Reporting Help design and implement new processes for post-campaign analysis, including performance tracking, return on investment measurement, and insights gathering. Compile campaign results into clear, concise recaps and presentations for internal stakeholders. Support the development of case studies and best‑practice examples that highlight key learnings, wins, and opportunities for optimization. Partner with Insights and Sales teams to translate data into actionable takeaways that inform future strategies.
Segment Strategy & Cross‑Functional Support Support the Sr. Director, Segment Marketing in developing and scaling strategies across consumer‑ and industry‑focused marketing tactics. Assist in adapting broader brand and segment strategies to support the needs and customer priorities of the Field. Act as a liaison between cross‑functional teams to help move strategy from planning into execution.
Your areas of knowledge and expertise that matter most for this role
Bachelor’s degree (completed before July 2026)
Relevant work or internship experience is a plus
Fluent in English (written, spoken); additional languages considered a plus
Proven excellence in academic pursuits
Strong organizational and project management skills with exceptional attention to detail.
A history of pursuing personal passions, extra‑curricular achievements
Strong verbal and written communication skills
Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)
The salary for this position is $73,000.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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