Executive Creative Director

EXECUTIVE CREATIVE DIRECTOR

MSM is woman-owned, experiential agency bringing brands to life through strategy, award-winning experience design, and flawless execution for trade shows, events, environments, and customer engagements. We deliver with genuine passion and a commitment to creating exceptional customer experiences.

At MSM, we are dedicated to exceeding client expectations and fostering a service-driven culture. We value honest feedback and advice, promoting continuous improvement and mutual respect. We live by our four core values that support these themes:

• Thrive in a demanding environment
• Build meaningful relationships
• Demonstrate a positive attitude and adapt to change
• Set high standards and strive to exceed

The Executive Creative Director is a key member of the Creative Team. This is a leadership position, responsible for the creative strategy, as well as the management of the Creative Team including employee mentorship, training, accountability, and development.

As a key leader in the organization, the Executive Creative Director will:

• Develop and articulate a clear, compelling vision
• Inspire others with authentic enthusiasm and passion
• Cultivate the highest performance standards and not settle for mediocracy
• Have an unwavering commitment to the company’s success

JOB ACCOUNTABILITIES

STRATEGIC LEADERSHIP: STRATEGY & GOALS

• Develop and execute a creative strategy that aligns with the corporate goals.
• Execution of quarterly goals.
• Elevate all areas of design, ensure the necessary expertise is in place for graphic, exhibit, and 3D design, as well as art direction and visual storytelling.
• Support sales & marketing by developing creative strategies and compelling brand narratives that align with the objectives and brand identity for the company’s clients.

OPERATIONAL EXCELLENCE: PROCESS IMPROVEMENT & INNOVATION

• Enhance the creative department’s performance, deliver high-quality work, increase sales, and contribute significantly to the company's success in the competitive tradeshow industry.
• Streamline workflows to reduce bottlenecks and improve project completion times.

PERFORMANCE & DEVELOPMENT: PERSONAL & TEAM

Team Development:

• Achieve positive employee satisfaction scores in annual surveys.
• Develop and lead a high-performing Creative Team.
• Help build the Creative Team’s industry knowledge of trends, best practices, and emerging technologies.

Personal Leadership Development:

• Pursue continuous learning, set and achieve personal leadership growth goals each quarter.

Key Responsibilities:

• Set the creative vision and deliver innovative, groundbreaking creative work that increases client engagement and generates industry attention.
• Expand the company’s experiential offerings.
• Lead creative concepts for new business, developing innovative ideas that align with prospective clients’ objectives and push creative boundaries.
• Play a pivotal role in new and existing client presentations, showcasing the company’s creative expertise.
• Oversee all creative aspects of projects from conception to delivery, keeping within timelines and budget.
• Implement creative automation tools to accelerate repetitive tasks, allowing team members to focus on strategic and creative aspects.
• Develop and lead a high-performing Creative Team and foster effective communication by implementing regular team meetings, soliciting and providing regular feedback, and encouraging open and honest dialogue.
• Optimize resource allocation to ensure team members' skills and expertise are fully utilized.
• Regularly assess processes and implement changes to optimize performance.

Required Skills and Experience:

• 15+ years of creative experience in either 2D (Graphic Design, Digital Media, Motion Graphics) or 3D (Environmental Design – tradeshow exhibits, retail, events)
• 10+ years of leadership experience
• Creative agency experience is a plus
• Demonstrated business acumen and thought leadership
• Proficiency in creative tools and platforms
• Proven track record of successfully managing large-scale, complex projects in a matrix organization
• Excellent communication and stakeholder management skills
• Ability to oversee and improve the performance of team members
• Ability to organize people & resources to achieve objectives
• Thrives under pressure and manages multiple projects simultaneously in a fast-paced industry
• Bachelor's degree in a relevant field; MBA or advanced degree preferred

Salary and location

The pay range for this role is: 75, ,000.00 USD per year. This position is an in-office role in the Webster, NY location.

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