Global Endovascular Franchise Director
Abbott is a global healthcare leader serving more than 160 countries with 114,000 colleagues dedicated to life‑changing technologies in diagnostics, medical devices, nutritionals, and branded generic medicines.
Job Summary / Main Purpose of Role
The Endovascular Franchise is a cornerstone of Vascular’s business, contributing approximately $700 million in revenue and demonstrating a robust trajectory for future growth. Anchored by a best‑in‑class portfolio, this franchise represents a global expansion opportunity, positioning Vascular to redefine the market landscape through cutting‑edge innovation and strategic advancements. This role spans Upstream and Downstream Marketing, Marketing Communications, and Digital Enablers—critical pillars in shaping the franchise’s evolution. As a rapidly evolving field, Endovascular interventions have seen transformative breakthroughs, with Abbott leading the charge through game‑changing innovations such as Esprit BTK. Our mission is to revolutionize treatment for Peripheral Vascular Disease and reduce amputation rates through next‑generation technology and clinical excellence.
Key Responsibilities
- Drive franchise‑level decisions that are strategic, tactical, and operational.
- Demonstrate market knowledge to plan, execute, and achieve business objectives.
- Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch.
- Stay ahead of category competition, understanding implications and shaping strategic decision‑making.
- Anticipate new market demands and creation of new markets, providing leadership for product/concept justification during the funding cycle to product development.
- Use market research, customer input, internal stakeholder feedback, and other means to ensure profitable and differentiated products are delivered to market and ensure that appropriate customer requirements and design inputs are crafted to guide the development team.
- Provide leadership and direction to R&D and support organizations throughout the development cycle (e.g., trade‑off analysis across customer, financial, and timeline impacts).
- Direct go‑to‑market strategy for new product launches, including definition and segmentation of the market, targeting and positioning, new product reimbursement landscape, and all aspects of the marketing mix (product, price, promotion, and sales enablement).
- Own the product brand strategy and messaging architecture.
- Ensure launch and post‑launch success by providing support to regional commercial organizations and on‑market teams through successful launch.
- Participate in strategic planning initiatives such as the portfolio management process and long‑range strategic planning to ensure profitable growth opportunities are supported.
- Have a track record of success hiring, developing, and coaching a high‑performing team.
Minimum & Preferred Qualifications
- Bachelor’s degree or equivalent required. MBA or advanced degree preferred.
- 10+ years of progressive B2B marketing experience in the consumer products, life sciences, medical devices, or pharmaceutical industries.
- Ability to influence senior‑level stakeholders and confidently recommend a point‑of‑view based on insights and data.
- Proven ability to develop and execute complex strategic business plans.
- Effective financial and budget management.
- Data analysis and financial skills are critical.
- Record of successful talent development through direct or indirect reporting relationships.
- Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
- Excellent interpersonal skills to collaborate across multiple functions, outstanding communication, and presentation skills.
The base pay for this position is $197,300.00 – $394,700.00. In specific locations, the pay range may vary from the range posted.
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