Project Leasing Director Job at Wellington Realty in Dallas

Wellington Realty is a full-service commercial real estate firm with over 25 years of industry experience, offering a comprehensive suite of services tailored to meet the diverse needs of investors, owners, and tenants throughout Texas.

Job Summary

The Project Leasing Director is responsible for driving lease-up performance on new acquisitions, renovations, and repositioning projects. This role sits at the intersection of leasing execution, revenue optimization, and asset-level strategy. You will be accountable for hitting occupancy targets, improving lead-to-lease conversion, and coordinating closely with property management, marketing, and ownership.

Key Responsibilities

Role overview

• Lead owner-side leasing execution for value-add and repositioned office and retail properties.
• Drive leasing velocity, tenant demand, and progression to stabilization.
• Operate as a project-based leasing lead coordinating brokers, ownership, and internal teams.

Leasing strategy & execution

• Execute approved leasing plans for office and retail projects.
• Support LOI and lease negotiations in coordination with ownership and legal.
• Manage deal economics including base rent, TI allowances, concessions, and lease terms.
• Maintain leasing momentum aligned with underwriting assumptions.

Broker & market engagement.

• Serve as primary day-to-day leasing contact for external brokerage team.
• Maintain active relationships with tenant reps and market brokers.
• Ensure consistent broker activity, tours, and pipeline development.
• Track broker performance and deal flow by asset.

Project coordination

• Coordinate leasing activity with construction, asset management, and property management.
• Align suite delivery schedules with leasing commitment.
• Support tenant build-out coordination and move-in timing.
• Identify and resolve leasing-related project risks early.

Marketing & positioning

• Oversee property positioning, branding, signage, and marketing materials.
• Ensure listings, tour packages, and offering materials are accurate and market-ready.
• Define and refine target tenant profiles by asset and market.
• Support go-to-market strategies for repositioned assets.

Reporting & performance tracking

• Track leasing KPI’s including tours, proposals, LOI’s, executed leases, and absorption.
• Provide regular leasing updates to ownership and asset management.
• Identify risks to stabilization timelines and propose corrective actions.
• Maintain organized leasing documentation and deal status reporting.

Qualifications

• 3–7+ years of project leasing or lease-up experience
• Proven success with value-add or renovation lease-ups.
• Strong understanding of pricing, concessions, and market comps
• Highly organized, initiative-taking, and execution-focused
• Comfortable with data, dashboards, and performance metrics
• Experience working across multiple properties or projects preferred.

Personal Attributes

• Owner mentality with strong accountability
• Analytical thinker who can also execute tactically
• Direct communicator; comfortable managing vendors and partners
• Thrives in an entrepreneurial (boot strap) environment.