E-Commerce Copywriter
Employment Type:
Freelance (Approx. 30-40 hrs/week) Location:
Remote (U.S.-based preferred) Contract Length:
3-6 months to start, with potential to extend Pay Rate:
$35-$42/hr (depending on experience)
We're looking for a versatile, detail-oriented
Freelance E-Commerce Copywriter
to create compelling product and category content that drives online engagement and conversions. You'll transform technical details into clear, benefit-driven copy that makes it easy for customers to understand, compare, and purchase products across a wide range of categories.
This role suits a writer who understands how shoppers browse and buy online, enjoys working within structured templates, and can maintain quality at scale across large product catalogs.
Responsibilities
•
Develop and refine e-commerce content
for product detail pages and related assets, including:
• Product names/titles • Short and long descriptions • Feature and benefit bullet points • Basic meta titles and descriptions • Occasional category, collection, and landing page copy
•
Translate technical specifications
(dimensions, materials, usage guidelines, certifications, etc.) into customer-friendly, value-focused language that highlights use cases and outcomes. •
Apply brand and style guidelines
to ensure consistent tone, structure, and formatting across all assigned SKUs and templates. •
Perform light research
using vendor materials, spec sheets, internal resources, and online tools to confirm product details and close information gaps. •
Incorporate SEO best practices
by using relevant keywords naturally, structuring content for scan-ability, and aligning with search intent. •
Partner with internal teams
(such as merchandising, marketing, and digital content) to clarify product details, align on priorities, and ensure copy supports broader business goals. •
Audit and improve existing copy
as needed-refreshing outdated information, enhancing clarity, and aligning legacy content with current standards.
How You'll Work
•
Remote-first:
Work from your preferred location while consistently meeting deadlines and weekly content targets. •
Process-driven workflow:
Receive and manage assignments through project and content management tools; update statuses and share deliverables in an organized, trackable way. •
Clear guidelines:
Write within established templates, style guides, and formatting rules, while suggesting improvements when you see opportunities. •
High-volume production:
Balance speed and accuracy to deliver a regular volume of high-quality product copy each week.
Requirements
•
3+ years of e-commerce, product, or catalog copywriting experience
(agency, in-house, or freelance). •
Portfolio showcasing product page content
(titles, bullets, and descriptions for online retail or B2B commerce). •
Excellent writing fundamentals:
clear, concise, grammatically sound, benefit-oriented, and customer-centric. •
Comfort with structured content:
able to work within templates, character limits, and standardized fields. •
Working knowledge of SEO
and familiarity with how customers search, filter, and compare products on e-commerce sites. •
Strong attention to detail
with the ability to follow style guides, naming conventions, and category-specific rules. •
Reliable availability
for 30-40 hours per week with overlap during U.S. business hours.
Nice to Have
• Experience writing for
foodservice, hospitality, retail, industrial, or commercial products . • Background working with
large product catalogs or multi-brand environments . • Familiarity with
e-commerce platforms
(e.g., Shopify, Magento, Salesforce Commerce Cloud) and/or PIM/PCM systems. • Experience improving on-page content for
conversion rate optimization
(A/B testing, UX collaboration, etc.).
Who You Are
•
Customer-focused:
You think like a shopper and prioritize what they need to feel confident completing a purchase. •
Organized and efficient:
You manage a content queue effectively, hit deadlines, and keep your work clearly documented. •
Curious and resourceful:
You're comfortable digging into specs, asking questions, resolving inconsistencies, and filling in missing details. •
Independent yet collaborative:
You communicate clearly with stakeholders but are comfortable working heads-down with minimal supervision.
Compensation
•
Rate:
$35-$42 per hour, commensurate with experience and portfolio strength. •
Freelance engagement:
Hourly contract with an anticipated steady workload during the engagement period.
How to Apply
Please submit:
• Your resume or a link to your LinkedIn profile. • A brief note outlining your e-commerce/product copy experience and weekly availability. • Links or attachments to
3-6 samples of product or e-commerce copy . Ideally, include:
• Product titles and bullet points. • Short and long-form product descriptions. • Any category, collection, or landing page copy (if available).
Selected candidates will be invited to a short interview and may be asked to complete a brief paid writing exercise to assess fit and style alignment.
Employment Type:
Freelance (Approx. 30-40 hrs/week) Location:
Remote (U.S.-based preferred) Contract Length:
3-6 months to start, with potential to extend Pay Rate:
$35-$42/hr (depending on experience)
We're looking for a versatile, detail-oriented
Freelance E-Commerce Copywriter
to create compelling product and category content that drives online engagement and conversions. You'll transform technical details into clear, benefit-driven copy that makes it easy for customers to understand, compare, and purchase products across a wide range of categories.
This role suits a writer who understands how shoppers browse and buy online, enjoys working within structured templates, and can maintain quality at scale across large product catalogs.
Responsibilities
•
Develop and refine e-commerce content
for product detail pages and related assets, including:
• Product names/titles • Short and long descriptions • Feature and benefit bullet points • Basic meta titles and descriptions • Occasional category, collection, and landing page copy
•
Translate technical specifications
(dimensions, materials, usage guidelines, certifications, etc.) into customer-friendly, value-focused language that highlights use cases and outcomes. •
Apply brand and style guidelines
to ensure consistent tone, structure, and formatting across all assigned SKUs and templates. •
Perform light research
using vendor materials, spec sheets, internal resources, and online tools to confirm product details and close information gaps. •
Incorporate SEO best practices
by using relevant keywords naturally, structuring content for scan-ability, and aligning with search intent. •
Partner with internal teams
(such as merchandising, marketing, and digital content) to clarify product details, align on priorities, and ensure copy supports broader business goals. •
Audit and improve existing copy
as needed-refreshing outdated information, enhancing clarity, and aligning legacy content with current standards.
How You'll Work
•
Remote-first:
Work from your preferred location while consistently meeting deadlines and weekly content targets. •
Process-driven workflow:
Receive and manage assignments through project and content management tools; update statuses and share deliverables in an organized, trackable way. •
Clear guidelines:
Write within established templates, style guides, and formatting rules, while suggesting improvements when you see opportunities. •
High-volume production:
Balance speed and accuracy to deliver a regular volume of high-quality product copy each week.
Requirements
•
3+ years of e-commerce, product, or catalog copywriting experience
(agency, in-house, or freelance). •
Portfolio showcasing product page content
(titles, bullets, and descriptions for online retail or B2B commerce). •
Excellent writing fundamentals:
clear, concise, grammatically sound, benefit-oriented, and customer-centric. •
Comfort with structured content:
able to work within templates, character limits, and standardized fields. •
Working knowledge of SEO
and familiarity with how customers search, filter, and compare products on e-commerce sites. •
Strong attention to detail
with the ability to follow style guides, naming conventions, and category-specific rules. •
Reliable availability
for 30-40 hours per week with overlap during U.S. business hours.
Nice to Have
• Experience writing for
foodservice, hospitality, retail, industrial, or commercial products . • Background working with
large product catalogs or multi-brand environments . • Familiarity with
e-commerce platforms
(e.g., Shopify, Magento, Salesforce Commerce Cloud) and/or PIM/PCM systems. • Experience improving on-page content for
conversion rate optimization
(A/B testing, UX collaboration, etc.).
Who You Are
•
Customer-focused:
You think like a shopper and prioritize what they need to feel confident completing a purchase. •
Organized and efficient:
You manage a content queue effectively, hit deadlines, and keep your work clearly documented. •
Curious and resourceful:
You're comfortable digging into specs, asking questions, resolving inconsistencies, and filling in missing details. •
Independent yet collaborative:
You communicate clearly with stakeholders but are comfortable working heads-down with minimal supervision.
Compensation
•
Rate:
$35-$42 per hour, commensurate with experience and portfolio strength. •
Freelance engagement:
Hourly contract with an anticipated steady workload during the engagement period.
How to Apply
Please submit:
• Your resume or a link to your LinkedIn profile. • A brief note outlining your e-commerce/product copy experience and weekly availability. • Links or attachments to
3-6 samples of product or e-commerce copy . Ideally, include:
• Product titles and bullet points. • Short and long-form product descriptions. • Any category, collection, or landing page copy (if available).
Selected candidates will be invited to a short interview and may be asked to complete a brief paid writing exercise to assess fit and style alignment.