Who We Are
O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of life-from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support-offering vitamins, supplements, and personal care products that women trust.
Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.
Your Role
We are looking for a Paid Media Analyst to help scale O Positiv social media marketing channels. This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving CAC and scale targets. The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets.
We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of social media paid acquisition channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As Paid Media Analyst, you'll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture and is excited to set and meet aggressive goals.
The Paid Media Analyst reports to the VP, Growth Marketing and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.
Responsibilities and Duties Build new and optimize existing campaigns in Meta, TikTok, Pinterest, Snapchat, and other paid channels Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance Manage log of all important media decisions Communicate accurate and timely daily results to leadership Identify trends and insights to track, monitor, and optimize performance against key KPIs Troubleshoot and solving technical issues including feed management and data tracking Collaborate with internal teams and external partners to optimize performance Remain up to date on industry best practices and new developments Qualifications and Skills
Experience: 0-2 years experience in Paid Media, managing a high volume of campaigns Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce preferred Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required Budgetary experience including proven optimization for strong ROI required Bachelor's Degree Interpersonal: Strong leadership & communication skills: listen, mentor, and teach by example Ability to manage multiple moving pieces Strong time management and prioritization skills Adaptable to new social platforms and advertising technologies Thoughtful and self-reflective, willingness to learn Team-player, hard-working, organized, and goal-oriented Excitement for startups and building from the ground up Additional Preferred Experience and Skills: Startup and/or e-commerce experience is a plus Passion for e-commerce, consumer retail and/or digital marketing is a plus Hours and Compensation
The anticipated base compensation range for this role will be $68,000 - $95,000 annually. Compensation will be commensurate with the candidate's experience and local market rates.
Job Type: Full-time Pay based on prior experience Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote) Benefits & Perks
Flexible PTO, Sick Days, and Wellness Days Monthly Social Hours Medical, Vision, and Dental Coverage 401K with matching $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits An environment of collaboration, high performance, & respect amongst all employees and managers
Click here to view our Applicant Privacy Policy.
O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.
O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of life-from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support-offering vitamins, supplements, and personal care products that women trust.
Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.
Your Role
We are looking for a Paid Media Analyst to help scale O Positiv social media marketing channels. This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving CAC and scale targets. The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets.
We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of social media paid acquisition channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As Paid Media Analyst, you'll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture and is excited to set and meet aggressive goals.
The Paid Media Analyst reports to the VP, Growth Marketing and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.
Responsibilities and Duties Build new and optimize existing campaigns in Meta, TikTok, Pinterest, Snapchat, and other paid channels Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance Manage log of all important media decisions Communicate accurate and timely daily results to leadership Identify trends and insights to track, monitor, and optimize performance against key KPIs Troubleshoot and solving technical issues including feed management and data tracking Collaborate with internal teams and external partners to optimize performance Remain up to date on industry best practices and new developments Qualifications and Skills
Experience: 0-2 years experience in Paid Media, managing a high volume of campaigns Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce preferred Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required Budgetary experience including proven optimization for strong ROI required Bachelor's Degree Interpersonal: Strong leadership & communication skills: listen, mentor, and teach by example Ability to manage multiple moving pieces Strong time management and prioritization skills Adaptable to new social platforms and advertising technologies Thoughtful and self-reflective, willingness to learn Team-player, hard-working, organized, and goal-oriented Excitement for startups and building from the ground up Additional Preferred Experience and Skills: Startup and/or e-commerce experience is a plus Passion for e-commerce, consumer retail and/or digital marketing is a plus Hours and Compensation
The anticipated base compensation range for this role will be $68,000 - $95,000 annually. Compensation will be commensurate with the candidate's experience and local market rates.
Job Type: Full-time Pay based on prior experience Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote) Benefits & Perks
Flexible PTO, Sick Days, and Wellness Days Monthly Social Hours Medical, Vision, and Dental Coverage 401K with matching $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits An environment of collaboration, high performance, & respect amongst all employees and managers
Click here to view our Applicant Privacy Policy.
O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.