Head of Events and Field Marketing

Our mission is to make exceptional healthcare accessible anytime, anywhere, for everyone.

At Assort Health, we believe healthcare should feel effortless and connected — quick answers, clear communication, and seamless access to care. That’s why we’re building a new foundation for how patients and providers connect, driven by AI, built to embrace the complexities of healthcare, and tailored to each provider’s unique needs.

Assort is the most comprehensive patient experience platform powered by specialty‑specific agentic AI. Assort’s omnichannel AI agents seamlessly integrate with EHR/PMS and complicated provider preferences to eliminate lengthy hold times and inefficiencies that stand in the way of patients getting the care they need.

Since launching in 2023, Assort has managed over 100M+ patient interactions , slashing average hold times from 11 minutes to 1 minute . Our platform now handles calls for thousands of providers with 98%+ resolution rates and 99% scheduling accuracy . Patient satisfaction averages 4.5/5 over 52K reviews , and we’ve achieved 20× revenue growth in 2025 . We’re scaling rapidly and expanding adoption across the entire healthcare industry.

About the Role:

We are looking for a strategic and execution‑oriented Head of Events & Field Marketing to build and scale one of Assort’s most important pipeline channels. Events are our most powerful lever for generating pipeline, accelerating deals, and deepening executive relationships — and we’re ready to scale from a centralized, scrappy motion into a repeatable, region‑based field marketing engine.

This leader will own the national events strategy and build a regionally distributed field marketing team responsible for hosting high‑impact memorable local experiences across the country, while also driving leverage from major conferences, tradeshows, and industry meetings.

This is a highly visible role that sits at the center of our go‑to‑market motion, partnering closely with Sales, Business Development, Demand Generation, Provider Success, and the Executive Team to generate net‑new pipeline, accelerate existing opportunities, and deliver exceptional executive‑level experiences through industry conferences, forums, and Assort‑hosted events.

This role reports to the VP of Marketing .

What you’ll do:

• Design and operationalize a scalable field marketing strategy aligned to sales territories and pipeline goals to deliver measurable and consistent ROI.

• Own the creative vision and experience design for Assort’s events — developing differentiated formats, programming, and moments that create genuine connection and leave a lasting impression with executive audiences.

• Manage a multi‑million‑dollar events and field marketing budget , including vendor strategy, cost controls, and prioritization to support aggressive growth targets.

• Own events and field marketing end‑to‑end including event selection, budgeting, execution, and follow‑up — serving as the single accountable owner for this channel.

• Coordinate seamlessly with Sales, Business Development, Demand Gen, and Provider Success on pre‑event outreach and post‑event follow‑up to maximize pipeline creation and deal acceleration.

• Establish clear event ROI across the portfolio, including pipeline sourced, pipeline influenced, and cost per opportunity , and use insights to continuously optimize investment mix.

• Build, hire, onboard, and lead a high‑performing distributed team of regional field marketers aligned to sales territories, enabling Assort to execute 100+ regional events annually across key markets.

What we’re looking for:

• 6+ years of experience in field marketing and/or events marketing at a high‑growth B2B technology company.

• 1+ years of experience managing agencies and successfully building, leading, and developing teams, ideally across distributed or region‑based environments.

• Managed large‑scale event portfolios (dozens to hundreds annually), combining strong operational and analytical skills to own ROI reporting, budgets, and performance measurement.

• Builder mentality — thrives in ambiguity, takes high ownership, and can scale systems from zero‑to‑one.

Nice‑to‑haves:

• Familiarity with healthcare, health IT, or selling into provider organizations.

• Experience evolving an events motion across multiple stages of company growth.

Benefits & Perks for Assorties

• Competitive Compensation – Including salary and employee stock options so you share in our success.

• Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.

• Office Setup Stipend – We’ll outfit your in‑office workspace so comfy as it's productive.