Marketing Information Associate
Global Resources International, Inc., Flowery Branch, Georgia, United States, 30542
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Marketing Information Associate Flowery Branch, GA, US
4 days ago Requisition ID: 1203
Who are we? From our corporate headquarters near Atlanta, Georgia to operations in eight countries (the Dominican Republic, China, Hong Kong, Vietnam, India, the Netherlands, UK, USA), GRI-Alleset is a privately held company which focuses on the design, development and manufacturing of disposable medical supplies. We pride ourselves on developing strong customer relationships, driving new product innovation while adapting to ever-changing global market demands. To learn more about our company, visit us at www.gri-alleset.com.
The Marketing Information Associate will play a critical role in driving data-informed decision-making and supporting strategic growth initiatives. This position will focus on understanding client segmentation and performance, analyzing client and product trends by market, and conducting market research to identify expansion opportunities or new market entries. The ideal candidate will possess strong analytical, research, and communication skills, and have experience in the medical or healthcare industry.
The Associate will also be responsible for organizing and managing lead data in the company’s chosen database, ensuring that leads and customer targets are effectively structured by client segment, product line, or service category to support sales and marketing efforts.
Key Responsibilities
Client Segmentation & Performance Analysis
Develop and maintain client segmentation models to identify key customer groups and performance trends.
Evaluate client performance metrics, including revenue, retention, and product adoption rates.
Develop and manage lead and customer targeting strategies based on client segmentation to support sales and marketing initiatives.
Work within the company’s selected databases and CRM system to set up, organize, and maintain lead records by client segment, product line, and service focus.
Partner with business development, product management and sales teams to translate insights into actionable strategies.
Market & Product Analysis
Conduct quantitative and qualitative analyses of clients and products by market segment and region.
Identify performance drivers, growth opportunities, and areas for improvement across product portfolios.
Support reporting dashboards and visualizations for leadership and sales teams.
Market Research & Expansion Strategy
Research market trends, competitive landscapes, and emerging opportunities within the medical and healthcare sectors.
Evaluate potential new market entries or geographic expansions through data modeling, benchmarking, and forecasting.
Prepare comprehensive market assessments and business cases for leadership review.
Collaboration & Reporting
Collaborate with cross-functional teams including sales, marketing, finance, and product management.
Present key findings and recommendations to leadership.
Ensure accuracy, consistency, and integrity of business data and analyses.
All other job duties as assigned.
Qualifications
Education: Bachelor’s degree in business, Economics, Data Analytics, Healthcare Administration, or a related field (Master’s preferred).
Experience: 3–5 years of experience in business analysis, market research, or data analytics; experience in the medical, healthcare, or life sciences sector strongly preferred.
Knowledge of healthcare market dynamics, regulatory environments, or reimbursement models.
Demonstrated ability to translate data insights into strategic recommendations.
Technical Skills
Proficiency in Excel, Power BI, or other data visualization tools.
Experience with CRM and ERP systems.
Strong statistical analysis and modeling skills.
Soft Skills
Excellent analytical and critical thinking abilities.
Strong written and verbal communication skills.
High attention to detail with the ability to manage multiple projects simultaneously.
Collaborative mindset with a proactive, problem-solving approach.
Work Environment
Our work environment is casual and fun, but we also work hard.
Teammate Benefits
Medical, supplemental gap, dental, vision insurance and 401(k)
Development opportunities to grow your career with a global company
EEO Statement EOE/M/F/D/V
#J-18808-Ljbffr
Marketing Information Associate Flowery Branch, GA, US
4 days ago Requisition ID: 1203
Who are we? From our corporate headquarters near Atlanta, Georgia to operations in eight countries (the Dominican Republic, China, Hong Kong, Vietnam, India, the Netherlands, UK, USA), GRI-Alleset is a privately held company which focuses on the design, development and manufacturing of disposable medical supplies. We pride ourselves on developing strong customer relationships, driving new product innovation while adapting to ever-changing global market demands. To learn more about our company, visit us at www.gri-alleset.com.
The Marketing Information Associate will play a critical role in driving data-informed decision-making and supporting strategic growth initiatives. This position will focus on understanding client segmentation and performance, analyzing client and product trends by market, and conducting market research to identify expansion opportunities or new market entries. The ideal candidate will possess strong analytical, research, and communication skills, and have experience in the medical or healthcare industry.
The Associate will also be responsible for organizing and managing lead data in the company’s chosen database, ensuring that leads and customer targets are effectively structured by client segment, product line, or service category to support sales and marketing efforts.
Key Responsibilities
Client Segmentation & Performance Analysis
Develop and maintain client segmentation models to identify key customer groups and performance trends.
Evaluate client performance metrics, including revenue, retention, and product adoption rates.
Develop and manage lead and customer targeting strategies based on client segmentation to support sales and marketing initiatives.
Work within the company’s selected databases and CRM system to set up, organize, and maintain lead records by client segment, product line, and service focus.
Partner with business development, product management and sales teams to translate insights into actionable strategies.
Market & Product Analysis
Conduct quantitative and qualitative analyses of clients and products by market segment and region.
Identify performance drivers, growth opportunities, and areas for improvement across product portfolios.
Support reporting dashboards and visualizations for leadership and sales teams.
Market Research & Expansion Strategy
Research market trends, competitive landscapes, and emerging opportunities within the medical and healthcare sectors.
Evaluate potential new market entries or geographic expansions through data modeling, benchmarking, and forecasting.
Prepare comprehensive market assessments and business cases for leadership review.
Collaboration & Reporting
Collaborate with cross-functional teams including sales, marketing, finance, and product management.
Present key findings and recommendations to leadership.
Ensure accuracy, consistency, and integrity of business data and analyses.
All other job duties as assigned.
Qualifications
Education: Bachelor’s degree in business, Economics, Data Analytics, Healthcare Administration, or a related field (Master’s preferred).
Experience: 3–5 years of experience in business analysis, market research, or data analytics; experience in the medical, healthcare, or life sciences sector strongly preferred.
Knowledge of healthcare market dynamics, regulatory environments, or reimbursement models.
Demonstrated ability to translate data insights into strategic recommendations.
Technical Skills
Proficiency in Excel, Power BI, or other data visualization tools.
Experience with CRM and ERP systems.
Strong statistical analysis and modeling skills.
Soft Skills
Excellent analytical and critical thinking abilities.
Strong written and verbal communication skills.
High attention to detail with the ability to manage multiple projects simultaneously.
Collaborative mindset with a proactive, problem-solving approach.
Work Environment
Our work environment is casual and fun, but we also work hard.
Teammate Benefits
Medical, supplemental gap, dental, vision insurance and 401(k)
Development opportunities to grow your career with a global company
EEO Statement EOE/M/F/D/V
#J-18808-Ljbffr