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Marketing Communications Specialist

Lincoln Electric, Cleveland, Ohio, us, 44101

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Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.

Location:

Remote - USA Req ID: 28234

Pay Range:

$59,000 - $90,200

Bonus:

10% target

Position Overview We are seeking a motivated, detail-oriented and creative

Marketing Communication Specialist

to drive engaging campaigns and content that connect with our customers worldwide. In this role, you will manage diverse marketing initiatives from digital advertising and social media to trade shows and product launches while leveraging your design expertise to create visually stunning materials that align with our brand.

Essential Functions

Collaborate with global teams to maintain and optimize website content, SEO/PPC campaigns, and digital assets

Develop and execute ROI-driven digital campaigns in partnership with the Marketing Manager

Content Creation & Design

Create compelling marketing collateral, advertisements, and sales materials using

Adobe Creative Cloud tools (InDesign, Photoshop, Illustrator)

Design and manage layouts for brochures, trade show graphics, and digital publications that meet corporate brand standards

Social Media & Email Marketing

Plan, schedule, and analyze social media campaigns to maximize engagement and ROI

Develop and execute email marketing campaigns using platforms like Constant Contact or equivalent

Event & Trade Show Management

Coordinate trade show logistics, booth design, messaging, and post-event performance analysis

Advertising & Brand Management

Manage advertising schedules and placements across multiple channels

Ensure brand consistency across all marketing touchpoints

Project Management & Reporting

Oversee multiple concurrent projects with strong attention to deadlines and ROI reporting

Act as the liaison between internal stakeholders and external creative partners

Perform general duties as assigned and assist in other areas as workload requires

Required Skills Education & Experience

Associate’s degree or equivalent experience in digital marketing; B2B marketing experience strongly preferred

1–3 years of experience in content creation, SEO/PPC advertising, and general marketing

Technical Skills

Expert-level proficiency in Adobe Creative Cloud (InDesign required; Photoshop and Illustrator strongly preferred)

Familiarity with web content management systems (WordPress or CMS Made Simple), analytics, and online advertising programs

Strong Microsoft Office skills; Excel and Project experience preferred

Additional Requirements

Ability to create high-quality, brand-compliant content for multiple platforms

Excellent organizational skills and attention to detail for technical and creative materials

Willingness to travel up to 15% - 25% for customer visits and industry trade shows

Lincoln Electric is an Equal Opportunity Employer.

We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

Job Segment:

Cloud, Welding, Fabrication, Project Manager, Technology, Manufacturing

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