Job Title: Retention Marketing Manager (Email & SMS)
Department:
Marketing
Reports To:
VP of Marketing / CMO
Location:
[Remote / Hybrid / In-Office]
About the Role We are seeking a strategic, data-driven
Retention Marketing Manager
to lead and scale our client email and SMS programs. This is a senior leadership role responsible for driving revenue growth through lifecycle marketing, customer retention strategy, and advanced data insights.
The ideal candidate brings deep expertise in
Klaviyo (5+ years) , strong experience managing high-volume email and SMS programs, and a proven ability to translate customer data into meaningful, revenue-driving retention strategies.
This role requires both strategic oversight and hands‑on leadership, managing cross‑functional teams while owning performance, segmentation, reporting, and optimization across multiple client accounts.
Key Responsibilities
Own retention marketing strategy across email and SMS for multiple client accounts
Develop and execute lifecycle strategies including:
Welcome flows
Abandoned cart/browse flows
Post‑purchase flows
Drive measurable improvements in:
LTV
Repeat purchase rate
AOV
Retention rate
Create testing roadmaps (A/B and multivariate testing)
Establish forecasting models and revenue projections for retention channels
Email Marketing Management Requirements The candidate must demonstrate advanced experience in:
Campaign calendar planning aligned with brand promotions and product launches
Flow architecture development and optimization
Deliverability strategy (IP warming, domain health, list hygiene)
Template strategy and modular build systems
Advanced segmentation based on:
Behavioral triggers
Purchase history
Predictive analytics
Technical & Platform Expertise
5+ years managing Klaviyo at scale
Deep knowledge of:
Custom properties and events
API integrations
List growth tools
Third‑party integrations (Shopify, Recharge, Gorgias, etc.)
Data syncing, troubleshooting, and QA across platforms
GDPR, CAN‑SPAM, and compliance best practices
SMS Marketing Management Requirements
Strategic integration of SMS within lifecycle marketing
Campaign and flow setup within Klaviyo SMS
Compliance expertise (TCPA, opt‑in/opt‑out requirements)
Keyword growth strategies and list acquisition optimization
Coordinated cross‑channel messaging between email and SMS
Revenue attribution modeling for SMS performance
Smart send‑time optimization and frequency balancing
Audience suppression strategy to avoid fatigue
Data Management & Insights (Core Focus) This role requires strong analytical leadership and data fluency.
Oversee proper event tracking and data flow between platforms
Ensure accurate revenue attribution and reporting
Audit client accounts for data inconsistencies
Develop standardized data frameworks across accounts
Reporting & Performance Insights
Monitor KPIs including:
Conversion rate
List growth rate
Churn/unsubscribe rate
Deliverability metrics
Identify trends, anomalies, and revenue opportunities
Present monthly and quarterly insights to stakeholders
Translate raw data into strategic recommendations
Optimization & Forecasting
Conduct cohort analysis
Perform LTV modeling and segmentation refinement
Recommend budget allocation between acquisition and retention
Manage and mentor email/SMS marketing managers and specialists
Oversee quality control and campaign approvals
Lead client strategy calls and quarterly business reviews
Align retention strategy with paid media and creative teams
Develop SOPs and best practices for lifecycle marketing
Required Qualifications
5+ years experience in retention marketing (email & SMS)
5+ years hands‑on experience managing Klaviyo
Proven track record managing $1M+ in annual retention revenue
Strong background in eCommerce (DTC preferred)
Advanced understanding of lifecycle marketing frameworks
Deep analytical and data interpretation skills
Experience managing and mentoring marketing teams
Strong communication and presentation skills
Experience managing multiple client accounts simultaneously
Preferred Qualifications
Experience in agency environments
Experience with CDPs or advanced data platforms
SQL knowledge or strong data querying experience
Familiarity with AI‑driven personalization tools
Key Performance Indicators (KPIs)
Email & SMS attributed revenue
List health and deliverability metrics
Client retention and satisfaction scores
Flow revenue contribution %
Testing velocity and performance improvements
What Success Looks Like
Retention contributes 30–50%+ of total client revenue
Clear data‑driven roadmap for each client account
High‑performing, optimized lifecycle flows
Strong deliverability and healthy subscriber engagement
Scalable systems and SOPs for retention marketing
#J-18808-Ljbffr
Department:
Marketing
Reports To:
VP of Marketing / CMO
Location:
[Remote / Hybrid / In-Office]
About the Role We are seeking a strategic, data-driven
Retention Marketing Manager
to lead and scale our client email and SMS programs. This is a senior leadership role responsible for driving revenue growth through lifecycle marketing, customer retention strategy, and advanced data insights.
The ideal candidate brings deep expertise in
Klaviyo (5+ years) , strong experience managing high-volume email and SMS programs, and a proven ability to translate customer data into meaningful, revenue-driving retention strategies.
This role requires both strategic oversight and hands‑on leadership, managing cross‑functional teams while owning performance, segmentation, reporting, and optimization across multiple client accounts.
Key Responsibilities
Own retention marketing strategy across email and SMS for multiple client accounts
Develop and execute lifecycle strategies including:
Welcome flows
Abandoned cart/browse flows
Post‑purchase flows
Drive measurable improvements in:
LTV
Repeat purchase rate
AOV
Retention rate
Create testing roadmaps (A/B and multivariate testing)
Establish forecasting models and revenue projections for retention channels
Email Marketing Management Requirements The candidate must demonstrate advanced experience in:
Campaign calendar planning aligned with brand promotions and product launches
Flow architecture development and optimization
Deliverability strategy (IP warming, domain health, list hygiene)
Template strategy and modular build systems
Advanced segmentation based on:
Behavioral triggers
Purchase history
Predictive analytics
Technical & Platform Expertise
5+ years managing Klaviyo at scale
Deep knowledge of:
Custom properties and events
API integrations
List growth tools
Third‑party integrations (Shopify, Recharge, Gorgias, etc.)
Data syncing, troubleshooting, and QA across platforms
GDPR, CAN‑SPAM, and compliance best practices
SMS Marketing Management Requirements
Strategic integration of SMS within lifecycle marketing
Campaign and flow setup within Klaviyo SMS
Compliance expertise (TCPA, opt‑in/opt‑out requirements)
Keyword growth strategies and list acquisition optimization
Coordinated cross‑channel messaging between email and SMS
Revenue attribution modeling for SMS performance
Smart send‑time optimization and frequency balancing
Audience suppression strategy to avoid fatigue
Data Management & Insights (Core Focus) This role requires strong analytical leadership and data fluency.
Oversee proper event tracking and data flow between platforms
Ensure accurate revenue attribution and reporting
Audit client accounts for data inconsistencies
Develop standardized data frameworks across accounts
Reporting & Performance Insights
Monitor KPIs including:
Conversion rate
List growth rate
Churn/unsubscribe rate
Deliverability metrics
Identify trends, anomalies, and revenue opportunities
Present monthly and quarterly insights to stakeholders
Translate raw data into strategic recommendations
Optimization & Forecasting
Conduct cohort analysis
Perform LTV modeling and segmentation refinement
Recommend budget allocation between acquisition and retention
Manage and mentor email/SMS marketing managers and specialists
Oversee quality control and campaign approvals
Lead client strategy calls and quarterly business reviews
Align retention strategy with paid media and creative teams
Develop SOPs and best practices for lifecycle marketing
Required Qualifications
5+ years experience in retention marketing (email & SMS)
5+ years hands‑on experience managing Klaviyo
Proven track record managing $1M+ in annual retention revenue
Strong background in eCommerce (DTC preferred)
Advanced understanding of lifecycle marketing frameworks
Deep analytical and data interpretation skills
Experience managing and mentoring marketing teams
Strong communication and presentation skills
Experience managing multiple client accounts simultaneously
Preferred Qualifications
Experience in agency environments
Experience with CDPs or advanced data platforms
SQL knowledge or strong data querying experience
Familiarity with AI‑driven personalization tools
Key Performance Indicators (KPIs)
Email & SMS attributed revenue
List health and deliverability metrics
Client retention and satisfaction scores
Flow revenue contribution %
Testing velocity and performance improvements
What Success Looks Like
Retention contributes 30–50%+ of total client revenue
Clear data‑driven roadmap for each client account
High‑performing, optimized lifecycle flows
Strong deliverability and healthy subscriber engagement
Scalable systems and SOPs for retention marketing
#J-18808-Ljbffr