Marketing Manager, Consumer Engagement
Patrick Ta Beauty, West Hollywood, California, United States, 90069
ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red‑carpet glow. Since launch, it has achieved top‑tier rankings at Sephora and a cult following among professionals and everyday beauty lovers. Patrick Ta Beauty’s mission is to make red‑carpet artistry accessible to all by creating luxurious, easy‑to‑use formulas designed for both professionals and everyday consumers.
ABOUT THIS ROLE Marketing Manager, Consumer Engagement
– lead and drive the execution of consumer engagement across social, partner creators/influencers, events, and experiential activation. This role will be an integral part of the consumer engagement team, ensuring every launch, campaign, and partner activation maximizes brand visibility, elevates equity, and enhances the consumer experience.
ROLES & RESPONSIBILITIES
In close collaboration with the Senior Director of Consumer Engagement, build and execute consumer engagement activities that align brand and product with commercial calendars and deliver against key business goals and marketing objectives.
Own the Consumer Engagement & Activation marketing calendar, synchronizing campaigns, brand social, partner/creator integrations, promotions, and retail activations across all channels (including DTC and retail) to maximize high‑impact brand visibility and earned media value.
Collaborate with internal teams and external partners to deliver consistent brand, product, and artistry storytelling across paid, owned, and earned media. Ensure consistency of brand identity across all activations and brand touchpoints.
Analyze performance and optimize campaigns to drive growth and engagement.
Manage timelines, deliverables, and internal communication to ensure on‑time, high‑quality execution.
Lead the planning and execution of brand events including product launches, creator events, trade events and experiential activations from concept to execution.
Manage the event calendar to maximize brand opportunities, support launches and core product, and ensure full visibility across teams.
Maintain and regularly update event guidelines to ensure consistent and aligned approach across all markets, collaborating cross‑functionally to align regional activities with global brand priorities.
Track, optimize and report performance of events and experiential moments, create post‑mortem reports and regular industry competitive analysis.
Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities.
Build performance recaps and present strategic recommendations to leadership.
Partner with the senior director in the detailed tracking and management of the consumer engagement budget, ensuring all spends are accurately maintained across all channels.
WE THINK YOU'LL BE A GREAT FIT IF…
You’re a leader & a creative problem solver.
You possess strong creativity and apply out‑of‑the‑box thinking to the work you do. You have a credible and knowledgeable point of view and can get others motivated and onboard.
You’re a strong communicator & relationship builder.
You have a reputation for being a collaborative team player, bringing others on the journey and building alongside them. You foster relationships through dependability, accountability and mutual respect.
You’re driven & resourceful.
You are a self‑motivator with the ability to work on multiple projects, manage several partners (internal and external) and you meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
You’re deeply knowledgeable about beauty and culture.
You love beauty and stay on top of the latest trends in our industry, but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of what’s driving trend and how that applies to the consumer environment.
PROFESSIONAL QUALIFICATIONS Required:
5+ years of experience in events, influencer marketing or digital/social commerce, preferably within beauty or lifestyle. Experience with Sephora or comparable prestige retailer is a plus.
Bachelor’s degree in Marketing, Communications, Business, or related field.
Proven ability to manage complex events, creator partnerships and internal cross‑functional relationships.
Strong analytical skills with experience interpreting creator and social reporting, and campaign KPIs. Deep familiarity across social platforms and creator‑first activation.
Proven ability to lead cross‑functional teams and influence without authority.
Strong communication skills and ability to present internally and externally effectively and with conviction.
Exceptional project management skills, organized, detail‑oriented, and able to manage multiple timelines simultaneously.
Ability to be both strategic and hands‑on. Possess a proactive, solutions‑oriented mindset with a passion for prestige beauty.
NOTE: This job description is not intended to be all‑inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.
WHAT WE OFFER
Bonus Opportunity
Health Benefits
401(k) With a Company Match
Product Discount Program
Flexibility & Wellness Stipend
Paid Leave Programs
Paid Holidays & Summer Fridays
Salary Range Opportunity
The hiring range for this role is $100,000 - 118,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job‑related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.
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ABOUT THIS ROLE Marketing Manager, Consumer Engagement
– lead and drive the execution of consumer engagement across social, partner creators/influencers, events, and experiential activation. This role will be an integral part of the consumer engagement team, ensuring every launch, campaign, and partner activation maximizes brand visibility, elevates equity, and enhances the consumer experience.
ROLES & RESPONSIBILITIES
In close collaboration with the Senior Director of Consumer Engagement, build and execute consumer engagement activities that align brand and product with commercial calendars and deliver against key business goals and marketing objectives.
Own the Consumer Engagement & Activation marketing calendar, synchronizing campaigns, brand social, partner/creator integrations, promotions, and retail activations across all channels (including DTC and retail) to maximize high‑impact brand visibility and earned media value.
Collaborate with internal teams and external partners to deliver consistent brand, product, and artistry storytelling across paid, owned, and earned media. Ensure consistency of brand identity across all activations and brand touchpoints.
Analyze performance and optimize campaigns to drive growth and engagement.
Manage timelines, deliverables, and internal communication to ensure on‑time, high‑quality execution.
Lead the planning and execution of brand events including product launches, creator events, trade events and experiential activations from concept to execution.
Manage the event calendar to maximize brand opportunities, support launches and core product, and ensure full visibility across teams.
Maintain and regularly update event guidelines to ensure consistent and aligned approach across all markets, collaborating cross‑functionally to align regional activities with global brand priorities.
Track, optimize and report performance of events and experiential moments, create post‑mortem reports and regular industry competitive analysis.
Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities.
Build performance recaps and present strategic recommendations to leadership.
Partner with the senior director in the detailed tracking and management of the consumer engagement budget, ensuring all spends are accurately maintained across all channels.
WE THINK YOU'LL BE A GREAT FIT IF…
You’re a leader & a creative problem solver.
You possess strong creativity and apply out‑of‑the‑box thinking to the work you do. You have a credible and knowledgeable point of view and can get others motivated and onboard.
You’re a strong communicator & relationship builder.
You have a reputation for being a collaborative team player, bringing others on the journey and building alongside them. You foster relationships through dependability, accountability and mutual respect.
You’re driven & resourceful.
You are a self‑motivator with the ability to work on multiple projects, manage several partners (internal and external) and you meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
You’re deeply knowledgeable about beauty and culture.
You love beauty and stay on top of the latest trends in our industry, but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of what’s driving trend and how that applies to the consumer environment.
PROFESSIONAL QUALIFICATIONS Required:
5+ years of experience in events, influencer marketing or digital/social commerce, preferably within beauty or lifestyle. Experience with Sephora or comparable prestige retailer is a plus.
Bachelor’s degree in Marketing, Communications, Business, or related field.
Proven ability to manage complex events, creator partnerships and internal cross‑functional relationships.
Strong analytical skills with experience interpreting creator and social reporting, and campaign KPIs. Deep familiarity across social platforms and creator‑first activation.
Proven ability to lead cross‑functional teams and influence without authority.
Strong communication skills and ability to present internally and externally effectively and with conviction.
Exceptional project management skills, organized, detail‑oriented, and able to manage multiple timelines simultaneously.
Ability to be both strategic and hands‑on. Possess a proactive, solutions‑oriented mindset with a passion for prestige beauty.
NOTE: This job description is not intended to be all‑inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.
WHAT WE OFFER
Bonus Opportunity
Health Benefits
401(k) With a Company Match
Product Discount Program
Flexibility & Wellness Stipend
Paid Leave Programs
Paid Holidays & Summer Fridays
Salary Range Opportunity
The hiring range for this role is $100,000 - 118,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job‑related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.
#J-18808-Ljbffr