Advertising & Communications Coordinator
Hastings Insurance Company, Hastings, Michigan, United States, 49058
Help ensure Hastings’ marketing and agency communications are clear, consistent, and driving real business results.
About The Role The Advertising & Communications Coordinator supports digital marketing efforts, agency communications, and broader Advertising & Communications initiatives across Hastings. This role plays a key part in maintaining accurate data, executing clear agency communications, supporting ROI analysis, and managing promotional items that support business goals. It is well-suited for a detail‑oriented marketing professional who enjoys coordination, analysis, and cross‑functional collaboration.
Location & Schedule
This position will work in a hybrid format at our Hastings, MI corporate headquarters.
This role will generally work within our standard office hours of Monday - Friday, 8:00 AM - 4:30 PM, however work may occur at times outside of these hours.
What You’ll Do
Support agency management communications by maintaining accurate and consistent contact data across systems to ensure effective outreach and campaign performance.
Provide and maintain targeted upsell lists while ensuring proper compliance and execution to support sales initiatives.
Participate in advertising and marketing test or pilot programs and assist with reviewing results and reporting on ROI.
Research, develop, and execute clear, concise, and accurate agency bulletin content, including product updates, assignments, and organizational changes.
Ensure all written communications are professional, grammatically sound, and aligned with Hastings’ messaging standards.
Lead the identification and selection of promotional items that support key business functions and marketing initiatives.
Manage promotional item inventory while adhering to budget guidelines and operational needs.
Develop and maintain strong vendor relationships to ensure quality, timely delivery, and cost‑effective procurement.
Actively participate in professional development and continuous learning.
Perform additional duties as assigned by leadership.
Additional Role Highlights
Opportunity to support both internal and external communications across the organization.
Exposure to digital marketing analysis, agency communications, and corporate initiatives.
What You’ll Bring
Associate degree or equivalent experience in Marketing, Communications, or Mass Media.
One to three years of experience in digital marketing analysis or related work.
Strong analytical skills with a high level of accuracy and attention to detail.
Excellent written and verbal communication skills.
Advanced proficiency with Microsoft Office products, Smartsheet, and similar systems.
Comfort working with technical data, lists, and reporting tools.
About Us At Hastings Insurance, we’re more than an insurance provider – we’re a trusted partner to our agents, policyholders, and the communities we serve. For over 135 years, we’ve been helping individuals, families, and businesses protect what matters most and rebuild after loss. We’re proud to be rated A (Excellent) by A.M. Best Company, recognizing our enduring financial strength and stability.
While our heritage runs deep, we’re always looking ahead. We embrace emerging technologies, cultivate strong partnerships with independent agents, and continuously evolve our products to meet the needs of today’s customers. Our strategy is focused on responsible growth, expanding our reach while staying innovative, agile, and committed to personalized service.
Our people are the heart of everything we do. Our talented team members, many recognized as industry experts, are passionate about delivering exceptional service, driving progress, and making a real impact. At Hastings Insurance, we foster a culture of collaboration, continuous learning, and appreciation for the diverse skills and ideas our employees bring.
Our Commitment As An Employer We believe that diverse perspectives and inclusive teams drive innovation and strengthen our organization. We’re committed to fostering a workplace where every employee feels valued, respected, and empowered to contribute their best.
We are proud to be an equal opportunity employer, and we make employment decisions based on business needs, role requirements, and individual qualifications, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, appearance, disability, veteran status, family status, marital status, or any other legally protected characteristic.
We also understand the importance of providing a welcoming and accessible experience for all candidates. If you require accommodation during the application or interview process, please reach out to our Talent Acquisition Specialist or contact us at 800‑442‑8277.
#J-18808-Ljbffr
About The Role The Advertising & Communications Coordinator supports digital marketing efforts, agency communications, and broader Advertising & Communications initiatives across Hastings. This role plays a key part in maintaining accurate data, executing clear agency communications, supporting ROI analysis, and managing promotional items that support business goals. It is well-suited for a detail‑oriented marketing professional who enjoys coordination, analysis, and cross‑functional collaboration.
Location & Schedule
This position will work in a hybrid format at our Hastings, MI corporate headquarters.
This role will generally work within our standard office hours of Monday - Friday, 8:00 AM - 4:30 PM, however work may occur at times outside of these hours.
What You’ll Do
Support agency management communications by maintaining accurate and consistent contact data across systems to ensure effective outreach and campaign performance.
Provide and maintain targeted upsell lists while ensuring proper compliance and execution to support sales initiatives.
Participate in advertising and marketing test or pilot programs and assist with reviewing results and reporting on ROI.
Research, develop, and execute clear, concise, and accurate agency bulletin content, including product updates, assignments, and organizational changes.
Ensure all written communications are professional, grammatically sound, and aligned with Hastings’ messaging standards.
Lead the identification and selection of promotional items that support key business functions and marketing initiatives.
Manage promotional item inventory while adhering to budget guidelines and operational needs.
Develop and maintain strong vendor relationships to ensure quality, timely delivery, and cost‑effective procurement.
Actively participate in professional development and continuous learning.
Perform additional duties as assigned by leadership.
Additional Role Highlights
Opportunity to support both internal and external communications across the organization.
Exposure to digital marketing analysis, agency communications, and corporate initiatives.
What You’ll Bring
Associate degree or equivalent experience in Marketing, Communications, or Mass Media.
One to three years of experience in digital marketing analysis or related work.
Strong analytical skills with a high level of accuracy and attention to detail.
Excellent written and verbal communication skills.
Advanced proficiency with Microsoft Office products, Smartsheet, and similar systems.
Comfort working with technical data, lists, and reporting tools.
About Us At Hastings Insurance, we’re more than an insurance provider – we’re a trusted partner to our agents, policyholders, and the communities we serve. For over 135 years, we’ve been helping individuals, families, and businesses protect what matters most and rebuild after loss. We’re proud to be rated A (Excellent) by A.M. Best Company, recognizing our enduring financial strength and stability.
While our heritage runs deep, we’re always looking ahead. We embrace emerging technologies, cultivate strong partnerships with independent agents, and continuously evolve our products to meet the needs of today’s customers. Our strategy is focused on responsible growth, expanding our reach while staying innovative, agile, and committed to personalized service.
Our people are the heart of everything we do. Our talented team members, many recognized as industry experts, are passionate about delivering exceptional service, driving progress, and making a real impact. At Hastings Insurance, we foster a culture of collaboration, continuous learning, and appreciation for the diverse skills and ideas our employees bring.
Our Commitment As An Employer We believe that diverse perspectives and inclusive teams drive innovation and strengthen our organization. We’re committed to fostering a workplace where every employee feels valued, respected, and empowered to contribute their best.
We are proud to be an equal opportunity employer, and we make employment decisions based on business needs, role requirements, and individual qualifications, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, appearance, disability, veteran status, family status, marital status, or any other legally protected characteristic.
We also understand the importance of providing a welcoming and accessible experience for all candidates. If you require accommodation during the application or interview process, please reach out to our Talent Acquisition Specialist or contact us at 800‑442‑8277.
#J-18808-Ljbffr