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Field Event Marketing Manager

Filevine, Salt Lake City, Utah, United States, 84193

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Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Role Summary The Field Marketing Manager owns the strategy, planning, and execution of a portfolio of Field Marketing events designed to accelerate the sales pipeline, drive customer upsell, and unlock growth in high-potential markets. This role is responsible for delivering highly curated, high-profile, and high-impact event experiences that move key accounts through the funnel and deepen relationships with existing customers. Reporting to the Director of Owned Events, this role partners closely with Sales, Digital Marketing/Demand Generation, and Marketing to execute Account-Based Marketing (ABM)-driven field events that directly support revenue goals. This position manages one direct report responsible for driving event RSVPs and attendance.

What You'll Do

Field Marketing Strategy & Ownership

Own a defined portfolio of Field Marketing events, including high-visibility, intimate and bespoke experiences that drive revenue and open markets

Design field events as a core marketing motion focused on pipeline acceleration, deal progression, and customer upsell

Partner with the Director of Owned Events to align field event strategy to broader owned events and marketing goals

Event Planning & Execution

Lead end-to-end execution of Field Marketing events, including concept development, audience targeting, budgeting, timelines, logistics, and on-site delivery

Ensure events are delivered on-time, on-budget, and with exceptional attention to detail

Curate memorable, differentiated experiences tailored to specific audiences and segments

Manage vendors, venues, production partners, and on-site staff to ensure flawless execution

Account-Based Marketing & Market Activation

Lead an ABM-first approach to Field Marketing, designing events around target account lists, buying groups, and regional priorities

Partner closely with Sales, Digital Marketing/Demand Generation to identify, prioritize, and activate high-potential accounts and markets

Align event concepts, messaging, and attendee strategy to specific account and opportunity goals

Use account insights, intent data, and performance signals to inform event design and targeting

Cross-Functional Collaboration

Serve as a trusted partner to Sales, Product Marketing, and Digital Marketing

Work closely with Sales leadership and account teams to ensure events support deal acceleration and expansion opportunities

Coordinate executive participation and ensure stakeholders are prepared for high-visibility engagements

Team Leadership & Operations

Manage and mentor one direct report focused on event RSVPs, attendance, and audience engagement

Establish clear processes and timelines to drive strong registration and attendance for each event

Contribute to scalable playbooks and best practices for Field Marketing events

Metrics, Budget & ROI

Own Field Marketing event budgets and ensure accurate forecasting and spend management

Track and report on marketing metrics tied to events, including pipeline influenced, revenue impact, upsell contribution, attendance, and engagement

Use data and insights to continuously optimize event performance and audience targeting

Qualifications Required

3-5 years of experience in Field Marketing or Event Marketing

Proven experience owning Field Marketing events that support pipeline acceleration and revenue goals

Strong understanding of events as a marketing motion with measurable business impact

Exceptional attention to detail and ability to manage multiple events simultaneously

Demonstrated ability to influence cross-functional partners without direct authority

Experience managing at least one direct report or project-based team members

Preferred

Experience with Account-Based Marketing (ABM) strategies and execution

Experience partnering closely with Sales and Digital Marketing teams

Experience in B2B SaaS or technology environments

Experience executing highly curated, high-touch events

Key Competencies

Highly organized, agile, and able to multi-task across multiple priorities

Strong marketing acumen with a revenue-oriented mindset

Excellent stakeholder management and communication skills

Audience-first mindset with the ability to craft tailored, high-impact experiences

Results-driven and data-informed decision maker

Reporting & Location

Reports to: Director of Owned Events

Direct Reports: 1 (Event Marketing / RSVP-focused role)

Location: In-Office in Salt Lake City or ChicagoT

ravel: Up to 35%, including on-site event support

What Success Looks Like in the First 6–12 Months

Deliver a portfolio of ABM-driven Field Marketing events that measurably accelerate pipeline, progress open opportunities, and drive customer upsell

Successfully activate high-potential markets through close collaboration with Digital Marketing and Demand Generation

Consistently deliver events on-time, on-budget, and with exceptional attention to detail and audience experience

Build strong operating rhythms with the Director of Owned Events and cross-functional stakeholders

Develop and mentor the RSVP-focused direct report, resulting in strong attendance and engagement across events

Demonstrate clear ROI through pipeline influenced, revenue impact, and account-level outcomes

Why Join Us

Field Marketing at Filevine is a core revenue-driving motion, tightly aligned to ABM strategy and sales execution

Opportunity to own highly visible, high-profile events that engage strategic accounts and executive buyers

Direct impact on marketing performance, pipeline acceleration, and business growth

Strong executive support and close partnership with Sales and Marketing leadership

Opportunity to grow within a world-class experiential and owned events team

Cool Company Benefits

A dynamic, rapidly growing company, focused on helping organizations thrive

Medical, Dental, & Vision Insurance (for full-time employees)

Competitive & Fair Pay

Maternity & paternity leave (for full-time employees)

Short & long-term disability

Opportunity to learn from a dedicated leadership team

Top-of-the-line company swag

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com

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Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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