Manager - Digital Media Buyer
Kuni Lexus of Greenwood Village, Mount Laurel, New Jersey, United States
Manager - Digital Media Buying
Holman is a family‑owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.
The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.
Holman is currently accepting applications for the position of Manager - Digital Media Buying.
Key Tasks
Lead and manage digital media buying for a large automotive retail group with approximately 60 dealerships across multiple brands and regions
Oversee campaign execution for search, social, programmatic, display, OTT, and video to drive leads, showroom traffic, service appointments, and vehicle sales
Ensure proper budgeting, pacing, and optimization across all rooftop‑level campaigns
Understand OEM co‑op requirements, approvals, and media compliance across multiple manufacturers
Oversee performance of inventory‑driven media strategies (dynamic inventory ads, VIN‑level targeting, retargeting, and feed‑based campaigns)
Serve as the primary liaison between marketing strategy and our buying agency
Develop and maintain standardized processes to ensure accuracy, efficiency, and quality across all dealership campaigns
Coach and develop a team of media buyers responsible for in‑platform execution
Evaluate new platforms, technologies, and vendors to improve media effectiveness and support dealership sales goals
Education and Experience
Bachelor’s degree or equivalent experience in marketing, business, advertising, or related fields
Certifications in Google Ads, Meta Blueprint, DV360, or major automotive platforms (e.g., Dealer.com, Dealer Inspire, DealerOn, Sincro) preferred
5–7+ years of hands‑on experience in digital media buying or performance marketing
2+ years in a leadership or management role
Experience in the automotive retail industry or agency managing tier‑3 automotive accounts is strongly preferred
Experience with multi‑location or franchise‑style operations a plus
Benefits Overview
Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Regular Full‑Time: We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.
Temporary or Part‑Time: In geographic areas with statutory paid sick leave, part‑time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.
Pay: We offer competitive wages that are commensurate with job‑related skills, experience, relevant education or training, and geographic location, starting in the range of $105,050.00 – $149,700.00 USD annually for full‑time employees. The annual compensation range is comprised of base pay and bonus earnings.
Artificial Intelligence Statement We Recognize That Applicants For Positions At Any Organization May View AI Tools For Tasks Such As Drafting a Resume Or Cover Letter, Provided The Information Is Accurate And Truthful. However, Applicants Should Not Use AI Tools To:
Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).
Misrepresent or embellish qualifications, skills, or experience
Create false or misleading representations of identity (e.g., deepfakes or altered images/videos)
Your application, whether an AI tool is used or not, should reflect your authentic abilities and experiences. Any use of AI that compromises honesty or integrity may result in disqualification from the process.
Equal Opportunity Employment And Accommodations Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
If you are a person with a disability needing assistance with the application process, please contact HR@Holman.com. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
#J-18808-Ljbffr
The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.
Holman is currently accepting applications for the position of Manager - Digital Media Buying.
Key Tasks
Lead and manage digital media buying for a large automotive retail group with approximately 60 dealerships across multiple brands and regions
Oversee campaign execution for search, social, programmatic, display, OTT, and video to drive leads, showroom traffic, service appointments, and vehicle sales
Ensure proper budgeting, pacing, and optimization across all rooftop‑level campaigns
Understand OEM co‑op requirements, approvals, and media compliance across multiple manufacturers
Oversee performance of inventory‑driven media strategies (dynamic inventory ads, VIN‑level targeting, retargeting, and feed‑based campaigns)
Serve as the primary liaison between marketing strategy and our buying agency
Develop and maintain standardized processes to ensure accuracy, efficiency, and quality across all dealership campaigns
Coach and develop a team of media buyers responsible for in‑platform execution
Evaluate new platforms, technologies, and vendors to improve media effectiveness and support dealership sales goals
Education and Experience
Bachelor’s degree or equivalent experience in marketing, business, advertising, or related fields
Certifications in Google Ads, Meta Blueprint, DV360, or major automotive platforms (e.g., Dealer.com, Dealer Inspire, DealerOn, Sincro) preferred
5–7+ years of hands‑on experience in digital media buying or performance marketing
2+ years in a leadership or management role
Experience in the automotive retail industry or agency managing tier‑3 automotive accounts is strongly preferred
Experience with multi‑location or franchise‑style operations a plus
Benefits Overview
Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Regular Full‑Time: We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.
Temporary or Part‑Time: In geographic areas with statutory paid sick leave, part‑time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.
Pay: We offer competitive wages that are commensurate with job‑related skills, experience, relevant education or training, and geographic location, starting in the range of $105,050.00 – $149,700.00 USD annually for full‑time employees. The annual compensation range is comprised of base pay and bonus earnings.
Artificial Intelligence Statement We Recognize That Applicants For Positions At Any Organization May View AI Tools For Tasks Such As Drafting a Resume Or Cover Letter, Provided The Information Is Accurate And Truthful. However, Applicants Should Not Use AI Tools To:
Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).
Misrepresent or embellish qualifications, skills, or experience
Create false or misleading representations of identity (e.g., deepfakes or altered images/videos)
Your application, whether an AI tool is used or not, should reflect your authentic abilities and experiences. Any use of AI that compromises honesty or integrity may result in disqualification from the process.
Equal Opportunity Employment And Accommodations Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
If you are a person with a disability needing assistance with the application process, please contact HR@Holman.com. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
#J-18808-Ljbffr