Senior Brand Strategist
New York Technology Partners, Chicago, Illinois, United States, 60290
Own and define brand strategy, including positioning, value proposition, and category narrative.
Lead brand messaging and storytelling to ensure clarity around who we are, who we serve, and how we show up in the market.
Lead and facilitate market, customer, and competitive research, including structuring research initiatives when needed, to inform brand and go-to-market strategy and to challenge or validate existing thinking.
Partner cross-functionally with marketing, sales, product, and executive leadership to ensure brand strategy supports go-to-market goals and revenue efforts.
Play a key role in shaping go-to-market strategy for launches, expansions, and new brand initiatives.
Turn strategy into clear, usable frameworks that teams can execute against.
Ensure consistency and clarity across all brand touchpoints as the company scales.
Establish and evolve brand standards and strategic guidance over time.
Build and refine customer and buyer understanding to inform positioning and messaging.
Present strategic recommendations clearly and confidently to senior leadership.
Who You Are Experience
10+ years of experience in brand strategy, specifically in an in-house environment.
Experience shaping or evolving a brand through launch, scale, or significant change.
Experience working across B2B, B2C, or hybrid environments where brand and revenue are closely connected.
Proven experience partnering closely with executive leadership and cross-functional teams, including creative, marketing, sales, and product.
Skills
Strong strategic mindset with the ability to turn insight into clear director and execution.
Experience leading and structuring market, customer, and competitive research.
Ability to translate complex ideas and executive direction into actionable plans.
Strong deck-building and presentation skills, with confidence presenting to senior leadership.
Excellent written and verbal communication skills, with a clear and confident point of view.
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Lead brand messaging and storytelling to ensure clarity around who we are, who we serve, and how we show up in the market.
Lead and facilitate market, customer, and competitive research, including structuring research initiatives when needed, to inform brand and go-to-market strategy and to challenge or validate existing thinking.
Partner cross-functionally with marketing, sales, product, and executive leadership to ensure brand strategy supports go-to-market goals and revenue efforts.
Play a key role in shaping go-to-market strategy for launches, expansions, and new brand initiatives.
Turn strategy into clear, usable frameworks that teams can execute against.
Ensure consistency and clarity across all brand touchpoints as the company scales.
Establish and evolve brand standards and strategic guidance over time.
Build and refine customer and buyer understanding to inform positioning and messaging.
Present strategic recommendations clearly and confidently to senior leadership.
Who You Are Experience
10+ years of experience in brand strategy, specifically in an in-house environment.
Experience shaping or evolving a brand through launch, scale, or significant change.
Experience working across B2B, B2C, or hybrid environments where brand and revenue are closely connected.
Proven experience partnering closely with executive leadership and cross-functional teams, including creative, marketing, sales, and product.
Skills
Strong strategic mindset with the ability to turn insight into clear director and execution.
Experience leading and structuring market, customer, and competitive research.
Ability to translate complex ideas and executive direction into actionable plans.
Strong deck-building and presentation skills, with confidence presenting to senior leadership.
Excellent written and verbal communication skills, with a clear and confident point of view.
#J-18808-Ljbffr