Basic Function
The Account Executive will support and execute day-to-day communications efforts on behalf of Studio Beauty’s Wellness Division, working across consumer wellness, fitness, beauty & lifestyle brands. This is a client-facing role for someone with hands-on experience in consumer and wellness PR who can pitch strategically and secure earned coverage across print, digital media, podcasts, broadcast, and emerging/new media. In addition, this role supports ongoing client communications, brand partnerships, influencer workstreams, and event ideation and execution, while overseeing and managing the team’s designated intern, including day-to-day guidance and support.
Essential Duties
Strategic planning and execution of assignments for achieving client goals across consumer wellness, fitness, beauty & lifestyle brands.
Demonstrate existing contacts and relationships with editorial press in the health, wellness and consumer lifestyle sectors (additional vertical experience a plus)
Build and maintain strong, professional relationships with media contacts, clients and partners
Pitch story ideas and draft press materials to secure business features, brand news, trend stories, profiles, and product placements
Orchestrate integrated PR tactics in alignment with client objectives, company timelines, and industry calendars, including 1:1 press meetings, mailers, events, press releases, pitches, awards submissions, affiliate partnerships, and influencer relations
Support brand partnerships and influencer workstreams, including outreach, coordination, and execution in collaboration with internal teams
Provide managerial support and delegation to assigned intern: Implementing and evolving processes and new procedures, Product sendouts and mailers, Inventories and Press clippings and media monitoring
Maintaining daily communication with clients and media contacts
Managing client events (planning and execution)
Compiling weekly / monthly status reports and submitting to clients
Creating strategic and focused target media lists and maintaining master media list
Qualifications
Enthusiast for all things health and wellness related; have a pulse on the cultural landscape
At least 1-2 years of experience in in consumer and/or wellness-focused communications (agency experience preferred)
Passionate, engaged, self-motivated, strategic thinker with a proven ability to work well under pressure and autonomously in health/wellness communications
Action-oriented, resourceful, and creative thinker who has a strong eye for detail
Has excellent writing skills and professional communication etiquette
Has exceptional interpersonal skills
Ability to multitask efficiently with strong organizational skills and able to manage multiple personalities is a must
Ability to manage several clients and meet their needs
Proficient in MS Word, Excel, PowerPoint, Outlook, and Google applications
Familiarity with Muckrack and Creator IQ is preferred
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Essential Duties
Strategic planning and execution of assignments for achieving client goals across consumer wellness, fitness, beauty & lifestyle brands.
Demonstrate existing contacts and relationships with editorial press in the health, wellness and consumer lifestyle sectors (additional vertical experience a plus)
Build and maintain strong, professional relationships with media contacts, clients and partners
Pitch story ideas and draft press materials to secure business features, brand news, trend stories, profiles, and product placements
Orchestrate integrated PR tactics in alignment with client objectives, company timelines, and industry calendars, including 1:1 press meetings, mailers, events, press releases, pitches, awards submissions, affiliate partnerships, and influencer relations
Support brand partnerships and influencer workstreams, including outreach, coordination, and execution in collaboration with internal teams
Provide managerial support and delegation to assigned intern: Implementing and evolving processes and new procedures, Product sendouts and mailers, Inventories and Press clippings and media monitoring
Maintaining daily communication with clients and media contacts
Managing client events (planning and execution)
Compiling weekly / monthly status reports and submitting to clients
Creating strategic and focused target media lists and maintaining master media list
Qualifications
Enthusiast for all things health and wellness related; have a pulse on the cultural landscape
At least 1-2 years of experience in in consumer and/or wellness-focused communications (agency experience preferred)
Passionate, engaged, self-motivated, strategic thinker with a proven ability to work well under pressure and autonomously in health/wellness communications
Action-oriented, resourceful, and creative thinker who has a strong eye for detail
Has excellent writing skills and professional communication etiquette
Has exceptional interpersonal skills
Ability to multitask efficiently with strong organizational skills and able to manage multiple personalities is a must
Ability to manage several clients and meet their needs
Proficient in MS Word, Excel, PowerPoint, Outlook, and Google applications
Familiarity with Muckrack and Creator IQ is preferred
#J-18808-Ljbffr