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UGC Engineer | Viral Marketing

Vyral Labs, New Bremen, Ohio, United States

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Overview You've probably never heard of us, but you've definitely seen our content.

You've also probably never heard of a UGC Engineer, but it is one of the most interesting jobs in marketing.

Vyral Labs is a performance-driven marketing agency that specializes in creating scroll‑stopping content for brands. We combine deep platform expertise with data‑driven creative strategies to help our clients dominate social media. Our team lives and breathes viral content—we don't just follow trends, we set them.

We're looking for a UGC Engineer to lead our creator network and drive viral content strategy. You'll manage a talented team of content creators while researching and developing hooks that stop the scroll. This is a fully remote position for someone who understands what makes content go viral—and can teach others to do the same.

We're a high‑growth tech‑enabled agency looking for only the best minds in social media who want to change the way consumers behave.

Tasks

Lead and manage a team of UGC creators, running regular check‑ins and providing creative direction

Research and develop viral hooks—study what's working across platforms and translate insights into actionable frameworks

Analyze content performance across TikTok, Instagram Reels, YouTube Shorts, and other platforms

Recruit, onboard, and develop new creator talent for our network

Create content briefs and creative guidelines that translate client goals into viral‑ready concepts

Build and maintain a library of high‑performing hooks, trends, and content formats

Collaborate with clients and internal teams to align content strategy with campaign objectives

Requirements

Deep understanding of what makes content go viral—you can break down why a video works

Experience managing or coordinating creators, freelancers, or creative teams

Strong analytical skills—comfortable digging into metrics to understand what's working

Fluent in social platforms: TikTok, Instagram, YouTube, and emerging channels

Excellent communication skills—can give clear, constructive feedback to creators

Self‑driven with a bias toward action; you don't wait to be told what to do

Bonus points

Personal track record of viral content (show us your best‑performing videos)

Experience working with brands or in an agency environment

Background in UGC production or content creation yourself

Benefits

Competitive salary

Fully remote—work from anywhere

Flexible schedule with async‑first communication

Direct impact on high‑profile client campaigns

Growth opportunities as we scale

Send us your CV along with links to content you've created or managed. Tell us about a piece of content that went viral and why you think it worked. We're looking for people who live and breathe this stuff—show us what you've got.

Vyral Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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