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Social Media Coordinator

Doctor Keloid Scar and Cosmetic Center, New York, New York, us, 10261

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Location:

Midtown NYC Office (Onsite Only)

Are you a creative storyteller with a passion for growing digital audiences? Excited by the idea of filming plastic surgery procedures and engaging directly with patients?

We’re a plastic surgery practice seeking a strategic, hands‑on Social Media Coordinator & Content Creator to grow our brand across Instagram, TikTok, YouTube, Facebook, and Twitter/X. This role is perfect for a visual storyteller who thrives in a fast‑paced, mission‑driven environment and knows how to turn real patient experiences into engaging content.

You’ll lead content strategy, creation, and community engagement by highlighting everything from surgical procedures and keloid removal to aesthetic treatments. This highly collaborative role blends planning, filming, editing, posting, and analytics to bring our brand to life online.

Key Responsibilities

Plan, develop, and publish visually compelling content across Instagram, TikTok, YouTube, Facebook, and Twitter/X

Capture and edit short‑form and long‑form videos (surgical procedures, testimonials, aesthetics, reaction videos)

Take and organize high-quality before & after photos of patients

Write engaging captions, design thumbnails, and optimize content per platform

Maintain a detailed content calendar and schedule posts using tools like Hootsuite

Monitor and engage with community through comments, DMs, story interactions, along with in person interactions with patients

Collaborate with clinical, marketing, and sales teams to ensure consistent, strategic messaging

Analyze content performance and adjust strategy based on data insights

Lead and support influencer partnerships, live events, and trend‑based activations

Align all content with brand voice, goals, and visual identity

Livestream surgeries and produce a recurring sit‑down live show with patient stories and expert Q&As.

What You Bring

2–3 years of experience managing social media and content creation

Strong understanding of how to leverage AI & other modern technology to optimize content

Strong visual storytelling and copywriting skills

Proven ability to grow engagement and followers across platforms

Hands‑on graphic design experience with Canva, Adobe Creative Suite and content editing tools like CapCut

Comfort with filming medical procedures and working in clinical settings

A keen eye for aesthetics and detail in photography, video, and design

Knowledge of social metrics and analytics tools

Experience strategizing and producing short and long form content

Excellent time management, organization and multitasking skills, with a self‑starter mindset

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