For over 25 years, McNicholas & Associates has provided public relations and public affairs leadership for some of Florida’s most influential businesses. We are seeking a Communications Specialist to lead and execute digital communications on behalf of a diverse range of clients. This role is responsible for developing and implementing content-driven strategies across social media, websites, email, and digital advertising. The ideal candidate has strong creative instincts, hands‑on technical skills, and a strategic mindset to drive results across platforms. This position requires experience in content creation, web design, analytics monitoring and reporting, and managing social media campaigns.
Job Responsibilities:
Create and lead social media strategy for McNicholas & Associates and its clients
Design graphics and multimedia content for use across channels
Develop content specific to each social platform, tailoring tone, format, and purpose accordingly
Manage and deliver monthly social media strategy and content plans
Collaborate with internal team members and external partners to develop and refine content
Set and track goals and KPIs for paid and organic social media performance
Review analytics from Google Analytics and platform insights to adjust and improve strategies
Stay up to date on digital trends, tools, and best practices
Support and coordinate web design updates and layout for client websites
Communicate effectively with internal teams to manage timelines, assets, and feedback
Requirements and Skills:
Bachelor’s degree in communications, marketing, digital media, or a related field
Minimum of two years of experience in digital strategy, content creation, or communications
Proven experience developing and executing multi-platform digital campaigns
Strong writing and editing skills with the ability to tailor messaging to various audiences and platforms
Graphic design experience creating content using tools such as Canva, Adobe platforms, or similar
Experience managing content, engagement, and paid social strategy across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok
Understanding of Google Analytics with the ability to interpret data and apply insights to campaign strategy
Familiarity with website platforms including WordPress, Wix, Framer, and Squarespace
Ability to work in a dynamic work environment, with attention to detail and effective prioritization
Familiarity with public affairs or advocacy campaigns is a plus
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Job Responsibilities:
Create and lead social media strategy for McNicholas & Associates and its clients
Design graphics and multimedia content for use across channels
Develop content specific to each social platform, tailoring tone, format, and purpose accordingly
Manage and deliver monthly social media strategy and content plans
Collaborate with internal team members and external partners to develop and refine content
Set and track goals and KPIs for paid and organic social media performance
Review analytics from Google Analytics and platform insights to adjust and improve strategies
Stay up to date on digital trends, tools, and best practices
Support and coordinate web design updates and layout for client websites
Communicate effectively with internal teams to manage timelines, assets, and feedback
Requirements and Skills:
Bachelor’s degree in communications, marketing, digital media, or a related field
Minimum of two years of experience in digital strategy, content creation, or communications
Proven experience developing and executing multi-platform digital campaigns
Strong writing and editing skills with the ability to tailor messaging to various audiences and platforms
Graphic design experience creating content using tools such as Canva, Adobe platforms, or similar
Experience managing content, engagement, and paid social strategy across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok
Understanding of Google Analytics with the ability to interpret data and apply insights to campaign strategy
Familiarity with website platforms including WordPress, Wix, Framer, and Squarespace
Ability to work in a dynamic work environment, with attention to detail and effective prioritization
Familiarity with public affairs or advocacy campaigns is a plus
#J-18808-Ljbffr