For over 25 years, McNicholas & Associates has provided public relations and public affairs leadership for some of Florida’s most influential businesses. We are seeking a Communications Specialist to lead and execute digital communications on behalf of a diverse range of clients. This role is responsible for developing and implementing content-driven strategies across social media, websites, email, and digital advertising. The ideal candidate has strong creative instincts, hands‑on technical skills, and a strategic mindset to drive results across platforms. This position requires experience in content creation, web design, analytics monitoring and reporting, and managing social media campaigns.
Job Responsibilities:
Create and lead social media strategy for McNicholas & Associates and its clients Design graphics and multimedia content for use across channels Develop content specific to each social platform, tailoring tone, format, and purpose accordingly Manage and deliver monthly social media strategy and content plans Collaborate with internal team members and external partners to develop and refine content Set and track goals and KPIs for paid and organic social media performance Review analytics from Google Analytics and platform insights to adjust and improve strategies Stay up to date on digital trends, tools, and best practices Support and coordinate web design updates and layout for client websites Communicate effectively with internal teams to manage timelines, assets, and feedback Requirements and Skills:
Bachelor’s degree in communications, marketing, digital media, or a related field Minimum of two years of experience in digital strategy, content creation, or communications Proven experience developing and executing multi-platform digital campaigns Strong writing and editing skills with the ability to tailor messaging to various audiences and platforms Graphic design experience creating content using tools such as Canva, Adobe platforms, or similar Experience managing content, engagement, and paid social strategy across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok Understanding of Google Analytics with the ability to interpret data and apply insights to campaign strategy Familiarity with website platforms including WordPress, Wix, Framer, and Squarespace Ability to work in a dynamic work environment, with attention to detail and effective prioritization Familiarity with public affairs or advocacy campaigns is a plus
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Create and lead social media strategy for McNicholas & Associates and its clients Design graphics and multimedia content for use across channels Develop content specific to each social platform, tailoring tone, format, and purpose accordingly Manage and deliver monthly social media strategy and content plans Collaborate with internal team members and external partners to develop and refine content Set and track goals and KPIs for paid and organic social media performance Review analytics from Google Analytics and platform insights to adjust and improve strategies Stay up to date on digital trends, tools, and best practices Support and coordinate web design updates and layout for client websites Communicate effectively with internal teams to manage timelines, assets, and feedback Requirements and Skills:
Bachelor’s degree in communications, marketing, digital media, or a related field Minimum of two years of experience in digital strategy, content creation, or communications Proven experience developing and executing multi-platform digital campaigns Strong writing and editing skills with the ability to tailor messaging to various audiences and platforms Graphic design experience creating content using tools such as Canva, Adobe platforms, or similar Experience managing content, engagement, and paid social strategy across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok Understanding of Google Analytics with the ability to interpret data and apply insights to campaign strategy Familiarity with website platforms including WordPress, Wix, Framer, and Squarespace Ability to work in a dynamic work environment, with attention to detail and effective prioritization Familiarity with public affairs or advocacy campaigns is a plus
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