Farm Marketing & Communications Coordinator
Summers Wellness Farms, Branchville, South Carolina, United States, 29432
Reports To:
Farm Owner / Farm Operations Manager
Location:
Remote with travel on site
Role Overview The Farm Marketing & Communications Coordinator is responsible for promoting Summers Wellness Farm’s products, story, and seasonal offerings through digital and community-based marketing. This role focuses on increasing brand awareness, supporting sales efforts, and communicating availability, new products, and farm updates to customers. The ideal candidate understands both marketing fundamentals and the values of small-scale, local farming.
Key Responsibilities Marketing Strategy & Planning
Develop and execute seasonal marketing plans aligned with harvest schedules
Promote farm products, availability, and pricing to customers and partners
Support product launches and expanded crop offerings based on customer demand
Content Creation & Social Media
Create and schedule content for social media (Facebook, Instagram, email, website)
Share farm updates, harvest highlights, behind‑the‑scenes content, and customer stories
Maintain a consistent brand voice that reflects the farm’s mission and values
Email & Customer Communication
Manage customer email communications (seasonal announcements, product availability, promotions)
Assist with customer newsletters and order reminders
Collaborate with inside sales to support outreach and follow‑ups
Sales & Promotional Support
Create simple marketing materials (flyers, product lists, price sheets, postcards)
Support inside sales efforts with updated messaging and visuals
Help promote new products and expanded varieties
Brand & Community Engagement
Maintain accurate branding across all marketing materials
Support local events, markets, and partnerships through promotion
Collect customer feedback and insights to inform future marketing efforts
Qualifications
Experience in marketing, communications, or social media management
Strong written communication skills
Basic graphic design skills (Canva or similar tools preferred)
Comfortable managing multiple projects and deadlines
Familiarity with local food, agriculture, or small business marketing (preferred)
Preferred Skills
Photography or video content creation
Email marketing platform experience
Website content updates or basic CMS knowledge
Understanding of seasonal marketing cycles
Work Environment
Flexible schedule with increased activity during peak seasons
Mix of remote work and on‑site farm visits as needed
Collaborative role working closely with farm leadership and sales
Compensation
Hourly, salaried, or contract-based (based on experience)
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Farm Owner / Farm Operations Manager
Location:
Remote with travel on site
Role Overview The Farm Marketing & Communications Coordinator is responsible for promoting Summers Wellness Farm’s products, story, and seasonal offerings through digital and community-based marketing. This role focuses on increasing brand awareness, supporting sales efforts, and communicating availability, new products, and farm updates to customers. The ideal candidate understands both marketing fundamentals and the values of small-scale, local farming.
Key Responsibilities Marketing Strategy & Planning
Develop and execute seasonal marketing plans aligned with harvest schedules
Promote farm products, availability, and pricing to customers and partners
Support product launches and expanded crop offerings based on customer demand
Content Creation & Social Media
Create and schedule content for social media (Facebook, Instagram, email, website)
Share farm updates, harvest highlights, behind‑the‑scenes content, and customer stories
Maintain a consistent brand voice that reflects the farm’s mission and values
Email & Customer Communication
Manage customer email communications (seasonal announcements, product availability, promotions)
Assist with customer newsletters and order reminders
Collaborate with inside sales to support outreach and follow‑ups
Sales & Promotional Support
Create simple marketing materials (flyers, product lists, price sheets, postcards)
Support inside sales efforts with updated messaging and visuals
Help promote new products and expanded varieties
Brand & Community Engagement
Maintain accurate branding across all marketing materials
Support local events, markets, and partnerships through promotion
Collect customer feedback and insights to inform future marketing efforts
Qualifications
Experience in marketing, communications, or social media management
Strong written communication skills
Basic graphic design skills (Canva or similar tools preferred)
Comfortable managing multiple projects and deadlines
Familiarity with local food, agriculture, or small business marketing (preferred)
Preferred Skills
Photography or video content creation
Email marketing platform experience
Website content updates or basic CMS knowledge
Understanding of seasonal marketing cycles
Work Environment
Flexible schedule with increased activity during peak seasons
Mix of remote work and on‑site farm visits as needed
Collaborative role working closely with farm leadership and sales
Compensation
Hourly, salaried, or contract-based (based on experience)
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