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Creative Director, Brand Campaigns

Icon Global Media, Dallas, Texas, United States, 75215

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Location: Frisco, TX (On-Site; travel required for shoots and client work)

Type: Full-Time

Reports To: CEO & CCO

About Icon Global Media Icon Global Media (IGM) is a premium digital media and brand partner built for world-class talent, teams, and brands.

We operate at the intersection of culture, sport, and storytelling - delivering full-scale brand management, marketing strategy, social media operations, and high-end production across digital, social, and commercial work.

Our mission is simple: build iconic brands for the digital era.

We work with elite clients including top athletes, global brands, and sports franchises, and we hold ourselves to an exceptionally high creative and execution standard.

The Role The Creative Director, Brand Campaigns is responsible for owning brand campaigns end-to-end, from concept through execution to final delivery.

You will be accountable for ensuring every campaign:

Has a clear creative direction

Is executed at a premium, world-class level

Delivers on time, on budget, and within approved scope

Strengthens both the client’s brand and IGM’s reputation

This role combines creative direction, production leadership, and operational ownership and is critical to IGM’s continued growth, particularly with enterprise-level brand partners.

Core Responsibilities Campaign Ownership & Creative Direction

Own brand and marketing campaigns from concept through final delivery

Lead creative ideation for brand campaigns, branded social, and commercial work

Develop director treatments, moodboards, shotlists, and creative presentations

Define creative direction and maintain final creative sign-off across all deliverables

Serve as the primary owner for brand campaign execution and delivery

Manage scopes, timelines, budgets, and internal resources

Lead client communication related to campaign execution

Coordinate cross-functional teams and external partners

Direct talent and crew on set to execute approved creative direction

Operate as a Director / DP hybrid when required

Execute and oversee post-production from edit through final delivery

Ensure consistency, craft, and quality across all campaign deliverables

Leadership & Standards

Act as a senior leader across Brand Management and Production

Establish and uphold standards and best practices for campaign execution

Mentor junior creatives and producers

Support the scaling of campaign operations and team growth

Who We’re Looking For This role is for a senior creative leader who combines strong creative judgment with clear ownership and accountability.

Required Experience

5–7+ years experience leading brand campaigns, commercial work, or premium digital media projects

Proven ownership of integrated campaigns across creative, production, and delivery

Demonstrated on-set directing leadership at a director or director/DP level

Ability to translate creative direction into cohesive, on-brand execution

Strong understanding of how branded storytelling performs across digital, social, and commercial platforms

Required Skills

Campaign-level creative direction and decision-making

End-to-end knowledge of production and post-production workflows

Hands‑on fluency with cinema‑grade cameras and professional lighting

Ability to manage multiple projects and deadlines

Clear communication and strong organizational discipline

Compensation & Incentives $120,000 – $160,000 USD,

commensurate with experience and scope of responsibility.

Exceptional candidates may stretch beyond the posted range.

Performance Bonus

Annual bonus targeted at 10–20% of base salary

Based on campaign delivery quality, client satisfaction, ownership, and contribution to company growth

Growth & Long-Term Upside

Opportunity to expand scope into executive creative leadership

Compensation designed to scale with responsibility and impact

Long‑term profit participation or equity consideration for sustained, high‑impact performance

Why This Role Matters This hire is foundational.

The Creative Director, Brand Campaigns will:

Remove execution bottlenecks from leadership

Elevate IGM’s creative credibility with enterprise brands

Help define the standard for how campaigns are run at the company

Play a major role in shaping IGM’s future

This is a career-defining role for the right person.

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