DACH Marketing Lead: Full Campaign Ownership & Growth
Outpost24 Group, New Bremen, Ohio, United States
About the Role
Specops is seeking a high-performing
Marketing Manager
to join our team dedicated to the
DACH (Germany, Austria, Switzerland)
region. In this role, you will transition from simple execution to full-scale campaign ownership. Reporting to the Head of New Business Campaigns, you will be responsible for the
strategic planning, project management, and end-to-end delivery
of integrated marketing programs. You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory. Your Key Responsibilities: You will own the full campaign lifecycle, moving beyond administrative tasks to lead the strategy and operational excellence required to hit aggressive pipeline goals. 1. Strategic Planning & Project Leadership Campaign Ownership:
Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market (NA or DACH).
Project Management:
Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution.
Event Strategy:
Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up.
Market Intelligence:
Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly.
2. Execution & Demand Generation Asset Management:
Oversee the development of high-performing digital marketing assets and content syndication programs.
Sales Alignment:
Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel.
Budget Ownership:
Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory.
3. Analysis & Optimization Performance Reporting:
Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies.
Process Improvement:
Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency.
What We’re Looking For: We are seeking a
strategic implementer —someone who can think big picture but isn't afraid to get their hands dirty in the details. You are a natural leader of projects and a bridge-builder between departments. Experience:
5+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns.
Language Proficiency:
Native or professional-level proficiency in
German
(written and verbal) and professional-level
English .
Industry Background:
Direct experience in B2B Tech/SaaS is required; a background in
cybersecurity
is a significant advantage.
Tech Stack:
Advanced proficiency in
HubSpot
(or similar Marketing Automation) and
Salesforce
(CRM) for tracking, reporting, and lead management.
Analytical Depth:
A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost).
Leadership Qualities:
Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal.
But what’s in it for you? Strategic Autonomy:
You will have the freedom to shape regional strategy and see your ideas come to life from the ground up.
Global Impact:
Work within a flat organizational structure where your voice is heard by leadership and your work directly impacts global revenue.
Growth Culture:
A culture founded on trust and professional development, with a steep learning curve in the high-stakes world of cybersecurity.
Flexibility:
A healthy work-life balance with remote-first options and/or hybrid flexibility in our Philadelphia hub.
Ready to Lead? If you are a high-energy marketer ready to step into a management-level role and own a territory, we want to hear from you. Apply today and help us secure the future of Identity Security!
#J-18808-Ljbffr
Marketing Manager
to join our team dedicated to the
DACH (Germany, Austria, Switzerland)
region. In this role, you will transition from simple execution to full-scale campaign ownership. Reporting to the Head of New Business Campaigns, you will be responsible for the
strategic planning, project management, and end-to-end delivery
of integrated marketing programs. You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory. Your Key Responsibilities: You will own the full campaign lifecycle, moving beyond administrative tasks to lead the strategy and operational excellence required to hit aggressive pipeline goals. 1. Strategic Planning & Project Leadership Campaign Ownership:
Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market (NA or DACH).
Project Management:
Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution.
Event Strategy:
Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up.
Market Intelligence:
Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly.
2. Execution & Demand Generation Asset Management:
Oversee the development of high-performing digital marketing assets and content syndication programs.
Sales Alignment:
Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel.
Budget Ownership:
Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory.
3. Analysis & Optimization Performance Reporting:
Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies.
Process Improvement:
Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency.
What We’re Looking For: We are seeking a
strategic implementer —someone who can think big picture but isn't afraid to get their hands dirty in the details. You are a natural leader of projects and a bridge-builder between departments. Experience:
5+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns.
Language Proficiency:
Native or professional-level proficiency in
German
(written and verbal) and professional-level
English .
Industry Background:
Direct experience in B2B Tech/SaaS is required; a background in
cybersecurity
is a significant advantage.
Tech Stack:
Advanced proficiency in
HubSpot
(or similar Marketing Automation) and
Salesforce
(CRM) for tracking, reporting, and lead management.
Analytical Depth:
A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost).
Leadership Qualities:
Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal.
But what’s in it for you? Strategic Autonomy:
You will have the freedom to shape regional strategy and see your ideas come to life from the ground up.
Global Impact:
Work within a flat organizational structure where your voice is heard by leadership and your work directly impacts global revenue.
Growth Culture:
A culture founded on trust and professional development, with a steep learning curve in the high-stakes world of cybersecurity.
Flexibility:
A healthy work-life balance with remote-first options and/or hybrid flexibility in our Philadelphia hub.
Ready to Lead? If you are a high-energy marketer ready to step into a management-level role and own a territory, we want to hear from you. Apply today and help us secure the future of Identity Security!
#J-18808-Ljbffr