Influencer Marketing Manager, YouTube Campaigns
Reach Agency, Los Angeles, CA, United States
Reach Agency is an award-winning creative agency that serves large Fortune 500 clients including Nestle USA, Clorox, Google, Microsoft and Anheuser-Busch. An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company and Shorty Awards Small Agency of the Year, Reach is helping brands engage with a social generation. From strategy, creative and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers and media innovators who operate in teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential.
WHAT WE OFFER
Remote work so you can work where you do your best work
Unlimited Flexible Time Off (FTO), 13 paid holidays, including summer Fridays
Health, dental and vision benefits inclusive of HMO and PPO plans
401k enrollment after three months of hire
Wifi & cell phone reimbursement
Leadership development programs
Competitive paid leave offered to parents
OVERVIEW We are looking for a dynamic Influencer Marketing Manager with proven experience activating creators across YouTube and YouTube Shorts. This role owns the end-to-end execution of influencer campaigns for multiple Fortune 500 brand clients.
The Influencer Marketing Manager is responsible for talent casting and negotiation, creative development, campaign management, and performance reporting. This is a hands‑on role that requires approximately 80% individual contributor work (executing campaigns, building client materials, managing talent relationships) and 20% team coordination (delegating tasks to 1‑2 Coordinators/Interns as needed).
Reporting Structure:
This position reports to the Vice President of Influencer Marketing and collaborates cross-functionally with Creative, Strategy, Account Management teams.
RESPONSIBILITIES Casting & Planning
Research and identify trending talent, emerging creators, and evolving platform trends on YouTube and other social channels
Build client-facing materials including talent recommendation decks, campaign proposals, and strategic presentations
Maintain strong point of view on creator‑brand fit based on audience analysis, content quality, and brand alignment
Stay current on platform updates and industry trends through active discovery and monitoring
Build and maintain strong relationships with talent managers and agents
Talent Management & Activation
Lead talent casting process from sourcing to proposal with comprehensive vetting protocols:
Conduct brand safety content auditsAnalyze audience demographics and engagement quality
Verify historical performance and authenticity
Complete safety and compliance checks
Communicate professionally with talent and agents throughout the campaign lifecycle, from initial outreach through final deliverable completion
Develop deal terms, creative briefs, and contract language in collaboration with legal team
Negotiate rates, deliverables, and timelines while maintaining budget parameters
Ensure all contracts are accurate, complete, and signed before campaign kickoff
Campaign Execution & Quality Control
Manage multiple concurrent campaigns from end-to-end, including:
Creative briefing and kickoff calls
Timeline and deliverable tracking
Content review and approval workflows
Revision coordination
Review all content deliverables for quality, brand alignment, and FTC compliance
Verify proper disclosure language and any product claims requiring clarification or substantiation
Provide clear, actionable revision guidance to creators with 24‑48 hour turnaround
Build strong working relationships with creators and talent managers to ensure positive experiences
Coordinate timely payment processing and resolve any talent payment issues
Monitor real‑time audience sentiment across comments and engagement, flagging potential issues to clients immediately
Reporting & Client Communication
Keep brand partners informed with proactive updates on talent status, content approvals, and campaign milestones
Track campaign performance metrics including views, engagement, audience reach, and sentiment
Develop end‑of‑campaign reports featuring:
Performance data and benchmarking
Audience insights and sentiment analysis
Learnings and optimization recommendations
Team Coordination
Delegate administrative tasks to Coordinator(s) including contract tracking, payment coordination, and data collection
Ensure team alignment on campaign priorities, timelines, and client expectations
Mentor junior team members on best practices for talent communication and campaign management
QUALIFICATIONS
4+ years of experience in influencer marketing, with at least 2+ years managing YouTube creator campaigns
Portfolio demonstrating successful YouTube and YouTube Shorts campaigns with measurable results
Platform expertise with YouTube creator ecosystem, platform mechanics, and monetization models
Strong negotiation skills with experience managing contracts and talent deals
Knowledge of FTC guidelines and influencer disclosure requirements
Excellent written and verbal communication skills with ability to confidently present to clients
Project management capabilities to handle multiple concurrent campaigns with competing deadlines
Attention to detail in contract review, content QA, and compliance verification
Passion for social media with innate understanding of social trends, platform dynamics, and creator culture
Existing relationships with YouTube creators, talent managers, or agencies
Experience with influencer marketing platforms (Sprout, CreatorIQ, Traackr, or similar)
Background working with brands across multiple verticals
Familiarity with content production processes and creative development
Experience in agency environments with Fortune 500 clients
Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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WHAT WE OFFER
Remote work so you can work where you do your best work
Unlimited Flexible Time Off (FTO), 13 paid holidays, including summer Fridays
Health, dental and vision benefits inclusive of HMO and PPO plans
401k enrollment after three months of hire
Wifi & cell phone reimbursement
Leadership development programs
Competitive paid leave offered to parents
OVERVIEW We are looking for a dynamic Influencer Marketing Manager with proven experience activating creators across YouTube and YouTube Shorts. This role owns the end-to-end execution of influencer campaigns for multiple Fortune 500 brand clients.
The Influencer Marketing Manager is responsible for talent casting and negotiation, creative development, campaign management, and performance reporting. This is a hands‑on role that requires approximately 80% individual contributor work (executing campaigns, building client materials, managing talent relationships) and 20% team coordination (delegating tasks to 1‑2 Coordinators/Interns as needed).
Reporting Structure:
This position reports to the Vice President of Influencer Marketing and collaborates cross-functionally with Creative, Strategy, Account Management teams.
RESPONSIBILITIES Casting & Planning
Research and identify trending talent, emerging creators, and evolving platform trends on YouTube and other social channels
Build client-facing materials including talent recommendation decks, campaign proposals, and strategic presentations
Maintain strong point of view on creator‑brand fit based on audience analysis, content quality, and brand alignment
Stay current on platform updates and industry trends through active discovery and monitoring
Build and maintain strong relationships with talent managers and agents
Talent Management & Activation
Lead talent casting process from sourcing to proposal with comprehensive vetting protocols:
Conduct brand safety content auditsAnalyze audience demographics and engagement quality
Verify historical performance and authenticity
Complete safety and compliance checks
Communicate professionally with talent and agents throughout the campaign lifecycle, from initial outreach through final deliverable completion
Develop deal terms, creative briefs, and contract language in collaboration with legal team
Negotiate rates, deliverables, and timelines while maintaining budget parameters
Ensure all contracts are accurate, complete, and signed before campaign kickoff
Campaign Execution & Quality Control
Manage multiple concurrent campaigns from end-to-end, including:
Creative briefing and kickoff calls
Timeline and deliverable tracking
Content review and approval workflows
Revision coordination
Review all content deliverables for quality, brand alignment, and FTC compliance
Verify proper disclosure language and any product claims requiring clarification or substantiation
Provide clear, actionable revision guidance to creators with 24‑48 hour turnaround
Build strong working relationships with creators and talent managers to ensure positive experiences
Coordinate timely payment processing and resolve any talent payment issues
Monitor real‑time audience sentiment across comments and engagement, flagging potential issues to clients immediately
Reporting & Client Communication
Keep brand partners informed with proactive updates on talent status, content approvals, and campaign milestones
Track campaign performance metrics including views, engagement, audience reach, and sentiment
Develop end‑of‑campaign reports featuring:
Performance data and benchmarking
Audience insights and sentiment analysis
Learnings and optimization recommendations
Team Coordination
Delegate administrative tasks to Coordinator(s) including contract tracking, payment coordination, and data collection
Ensure team alignment on campaign priorities, timelines, and client expectations
Mentor junior team members on best practices for talent communication and campaign management
QUALIFICATIONS
4+ years of experience in influencer marketing, with at least 2+ years managing YouTube creator campaigns
Portfolio demonstrating successful YouTube and YouTube Shorts campaigns with measurable results
Platform expertise with YouTube creator ecosystem, platform mechanics, and monetization models
Strong negotiation skills with experience managing contracts and talent deals
Knowledge of FTC guidelines and influencer disclosure requirements
Excellent written and verbal communication skills with ability to confidently present to clients
Project management capabilities to handle multiple concurrent campaigns with competing deadlines
Attention to detail in contract review, content QA, and compliance verification
Passion for social media with innate understanding of social trends, platform dynamics, and creator culture
Existing relationships with YouTube creators, talent managers, or agencies
Experience with influencer marketing platforms (Sprout, CreatorIQ, Traackr, or similar)
Background working with brands across multiple verticals
Familiarity with content production processes and creative development
Experience in agency environments with Fortune 500 clients
Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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