Reach Agency is hiring: Influencer Marketing Manager, YouTube Campaigns in Los A

Reach Agency is an award-winning creative agency that serves large Fortune 500 clients including Nestle USA, Clorox, Google, Microsoft and Anheuser-Busch. An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company and Shorty Awards Small Agency of the Year, Reach is helping brands engage with a social generation. From strategy, creative and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers and media innovators who operate in teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential. WHAT WE OFFER Remote work so you can work where you do your best work Unlimited Flexible Time Off (FTO), 13 paid holidays, including summer Fridays Health, dental and vision benefits inclusive of HMO and PPO plans 401k enrollment after three months of hire Wifi & cell phone reimbursement Leadership development programs Competitive paid leave offered to parents OVERVIEW We are looking for a dynamic Influencer Marketing Manager with proven experience activating creators across YouTube and YouTube Shorts. This role owns the end-to-end execution of influencer campaigns for multiple Fortune 500 brand clients. The Influencer Marketing Manager is responsible for talent casting and negotiation, creative development, campaign management, and performance reporting. This is a hands‑on role that requires approximately 80% individual contributor work (executing campaigns, building client materials, managing talent relationships) and 20% team coordination (delegating tasks to 1‑2 Coordinators/Interns as needed). Reporting Structure: This position reports to the Vice President of Influencer Marketing and collaborates cross-functionally with Creative, Strategy, Account Management teams. RESPONSIBILITIES Casting & Planning Research and identify trending talent, emerging creators, and evolving platform trends on YouTube and other social channels Build client-facing materials including talent recommendation decks, campaign proposals, and strategic presentations Maintain strong point of view on creator‑brand fit based on audience analysis, content quality, and brand alignment Stay current on platform updates and industry trends through active discovery and monitoring Build and maintain strong relationships with talent managers and agents Talent Management & Activation Lead talent casting process from sourcing to proposal with comprehensive vetting protocols: Conduct brand safety content auditsAnalyze audience demographics and engagement quality Verify historical performance and authenticity Complete safety and compliance checks Communicate professionally with talent and agents throughout the campaign lifecycle, from initial outreach through final deliverable completion Develop deal terms, creative briefs, and contract language in collaboration with legal team Negotiate rates, deliverables, and timelines while maintaining budget parameters Ensure all contracts are accurate, complete, and signed before campaign kickoff Campaign Execution & Quality Control Manage multiple concurrent campaigns from end-to-end, including: Creative briefing and kickoff calls Timeline and deliverable tracking Content review and approval workflows Revision coordination Review all content deliverables for quality, brand alignment, and FTC compliance Verify proper disclosure language and any product claims requiring clarification or substantiation Provide clear, actionable revision guidance to creators with 24‑48 hour turnaround Build strong working relationships with creators and talent managers to ensure positive experiences Coordinate timely payment processing and resolve any talent payment issues Monitor real‑time audience sentiment across comments and engagement, flagging potential issues to clients immediately Reporting & Client Communication Keep brand partners informed with proactive updates on talent status, content approvals, and campaign milestones Track campaign performance metrics including views, engagement, audience reach, and sentiment Develop end‑of‑campaign reports featuring: Performance data and benchmarking Audience insights and sentiment analysis Learnings and optimization recommendations Team Coordination Delegate administrative tasks to Coordinator(s) including contract tracking, payment coordination, and data collection Ensure team alignment on campaign priorities, timelines, and client expectations Mentor junior team members on best practices for talent communication and campaign management QUALIFICATIONS 4+ years of experience in influencer marketing, with at least 2+ years managing YouTube creator campaigns Portfolio demonstrating successful YouTube and YouTube Shorts campaigns with measurable results Platform expertise with YouTube creator ecosystem, platform mechanics, and monetization models Strong negotiation skills with experience managing contracts and talent deals Knowledge of FTC guidelines and influencer disclosure requirements Excellent written and verbal communication skills with ability to confidently present to clients Project management capabilities to handle multiple concurrent campaigns with competing deadlines Attention to detail in contract review, content QA, and compliance verification Passion for social media with innate understanding of social trends, platform dynamics, and creator culture Existing relationships with YouTube creators, talent managers, or agencies Experience with influencer marketing platforms (Sprout, CreatorIQ, Traackr, or similar) Background working with brands across multiple verticals Familiarity with content production processes and creative development Experience in agency environments with Fortune 500 clients Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. #J-18808-Ljbffr In Summary: Influencer Marketing Manager is responsible for talent casting and negotiation, creative development, campaign management, and performance reporting . This role owns the end-to-end execution of influencer campaigns for multiple Fortune 500 brand clients . This position reports to the Vice President of Influencer marketing and collaborates cross-functionally with Creative, Strategy, Account Management teams . En Español: Reach Agency es una agencia creativa galardonada que atiende a grandes clientes de Fortune 500 incluyendo Nestle USA, Clorox, Google, Microsoft y Anheuser-Busch. Una Agencia Pequeña del Año AdAge, Inc 5000 Fastest Growing Company y Shorty Awards Small Agency of the Year, Reach está ayudando a las marcas a involucrarse con una generación social. Desde la estrategia, creatividad y producción hasta el marketing y gestión de canales para los creadores, lo hacemos todo. Nuestro equipo consta de creadores sociales en primer lugar, editores e innovadores de medios que operan en equipos para desarrollar grandes ideas en nombre de nuestros socios de marca. Aquí en Reach Agency, creemos que las marchas deben ser más que solo sociales: necesitan ser influyentes. LO QUE OFEREMOS trabajamos desde distancia para que puedas trabajar donde hagas tu mejor trabajo El tiempo flexible ilimitado (FTOTO), 13 días festivos de vacaciones, viernes, Viernes y PPO, incluidos los programas de desarrollo de diseños digitales, se ofrecen beneficios para crear un programa de mercadotecnia móvil para los líderes de negocios, así como los padres de familia y sus hijos. Este es un papel práctico que requiere aproximadamente el 80% de trabajo individual del colaborador (execución de campañas, creación de materiales para clientes y tendencias en evolución de las plataformas en YouTube y otros canales sociales) y la coordinación del equipo del 20% (delegación de tareas a 1-2 Coordinadores/Internos según sea necesario). Estructura de informes: Esta posición informa al Vicepresidente de Influencer Marketing y colabora interfuncionalmente con los equipos creativos, estratégicos y administradores de cuentas. RESPONSIBILITIES Casting & Planning Research e identificación de tendencias de talento, creadores emergentes y desarrollando tendencias cambiantes de plataforma en Youtube y otras redes sociales Construir materiales orientados al cliente incluyendo paletas de recomendaciones de talentos, propuestas de campaña y presentaciones estratégicas Mantener un punto de vista sólido sobre los creadores de talento basado en análisis de audiencia, calidad de marca y actualización de contenidos Creativo Contiene una relación inmediata con la plataforma de pago y las tendencias del sector Ejecutivo y planificar el proceso de desarrollo y cumplimiento de la participación de los talentos y mantenimiento de las relaciones entre los miembros de la compañía y sus competidores, así como establecer acuerdos con todos los grupos de control de conocimientos profesionales, evaluar las perspectivas y la capacidad de comunicación, revisar las necesidades de la competencia y la gestión de la calidad de cada vez que se realicen y gestionar todas las oportunidades y mantener las relaciones laborales Los responsables son capaces de hacer frente a las nuevas tecnologías y mejorar la eficacia de mercadotecnología y garantizar que los resultados de la atención de las empresas y la calidad del producto y de negocio Los candidatos cualificados recibirán consideración para el empleo sin tener en cuenta la raza, color, religión, origen nacional, género, orientación sexual, identidad de género o expresión, edad, discapacidad mental o física, información genética, estado civil, condición de ciudadano, estatus militar, status de veterano protegido u otra categoría protegida por ley. #J-18808-Ljbffr