Logo
job logo

CRM Marketing Specialist

Remote Jobs, Atlanta, Georgia, United States, 30383

Save Job

Overview Employer Industry: Sports and Gaming

What to Expect (Job Responsibilities)

Design and execute segmented, automated campaigns to enhance customer engagement and retention

Develop and optimize customer journeys, mapping out touchpoints to improve the customer experience

Create and implement complex CRM campaigns, tracking performance and analyzing data for optimization

Conduct A/B testing and experimentation to enhance campaign effectiveness throughout the customer lifecycle

Collaborate with cross-functional teams to ensure alignment and success of marketing initiatives

What is Required (Qualifications)

Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles

Proficiency in CRM platforms such as Braze, Optimove, or similar tools

Strong understanding of email/in-app/push marketing best practices

Ability to analyze data and metrics to drive actionable insights

Excellent communication, collaboration, and problem-solving skills

How to Stand Out (Preferred Qualifications)

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Experience in the Daily Fantasy Sports or gaming industry

Organized and detail-oriented with a proven track record of managing multiple projects in a fast-paced environment

#SportsMarketing #CRM #RemoteWork #CareerGrowth #FlexibleBenefits

We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.

We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.

#J-18808-Ljbffr