Job Description
Marketing Web Developer
OPEX Corporation is more than a manufacturer of machines. We continuously reimagine technology to power the future for our customers.
With an innovative approach, we engineer unique automated solutions that support our customers so they can solve the most pressing business challenges for both today and tomorrow. Our scalable Warehouse, Document, and Mail Automation solutions improve workflow, accelerate change, and drive efficiencies in infrastructure.
We are a family-owned and operated business with more than 1600 committed employees who innovate, manufacture, install, and service products that are helping transform industry every day. We listen to our customers, respect each other, and work together to help reimagine the future through automated solutions.
At OPEX, we are Next Generation Automation.
About the Role
We're seeking a talented Marketing Web Developer to build, enhance, and maintain our digital marketing infrastructure. Reporting to the Manager of Global Demand Generation, you'll be the technical architect behind our marketing web presence-creating high-performance landing pages, custom WordPress solutions, and marketing automation integrations that drive measurable business results.
You'll work to translate marketing strategies into compelling digital experiences while collaborating closely with our Digital Marketing Specialist to optimize our entire digital ecosystem.
Key Responsibilities
WordPress Development & Architecture Design and develop custom WordPress themes, plugins, and functionality tailored to marketing needs Build and maintain complex page templates and reusable components Optimize WordPress performance, security, and scalability Implement headless WordPress solutions when appropriate Marketing Technology Integration
Integrate marketing automation platforms (HubSpot) Develop custom integrations between marketing tools via APIs Implement tracking pixels, conversion tracking, and tag management Build custom dashboards and reporting tools Landing Page & Campaign Development
Create high-converting landing pages with A/B testing capabilities Build responsive email templates and marketing components Develop interactive tools, calculators, and lead generation assets Implement progressive profiling and dynamic content personalization Front-End Development
Write clean, maintainable HTML5, CSS3/SASS, and JavaScript (ES6+) Develop responsive, mobile-first designs that match brand standards Ensure cross-browser compatibility and accessibility (WCAG 2.1) Optimize front-end performance (Core Web Vitals, lazy loading, etc.) Collaboration & Technical Leadership
Partner with the Digital Marketing Specialist on implementation strategy Translate marketing requirements into technical specifications Provide technical guidance to marketing team on feasibility and best practices Document code, processes, and technical decisions Required Skills & Experience
Core Technical Skills
3-5 years of professional web development experience Expert-level WordPress development (custom themes, plugins, hooks, filters) Strong proficiency in HTML5, CSS3, JavaScript, and jQuery Experience with modern JavaScript frameworks (React, Vue, or similar) PHP development experience (object-oriented) Git version control and collaborative development workflows Marketing Technology
Experience integrating marketing automation platforms (HubSpot preferred) Understanding of marketing analytics and conversion tracking Familiarity with CRM integrations and data flow Experience with form builders and lead capture systems Development Practices
Responsive and mobile-first design implementation Performance optimization techniques Web accessibility standards (WCAG) Security best practices for web applications Cross-browser testing and debugging Professional Competencies
Ability to translate marketing goals into technical solutions Strong problem-solving and troubleshooting skills Clear communication with non-technical stakeholders Self-directed with strong project management skills Attention to detail and quality assurance mindset Beneficial Additional Skills
Advanced Development
Headless CMS: Experience with WordPress REST API, Next.js, or Gatsby Modern Build Tools: Webpack, Gulp, npm/yarn workflows CSS Frameworks: Tailwind CSS, Bootstrap, Foundation Animation: GSAP, Lottie, CSS animations for engaging experiences Testing: Jest, Cypress, PHPUnit for automated testing Marketing Technology Stack
Marketing Automation: HubSpot Analytics: Google Analytics 4, HotJar Tag Management: Google Tag Manager Personalization: Optimizely, VWO, Dynamic Yield Extended Capabilities
Backend Development: Node.js, Python, or other server-side languages Database: MySQL, PostgreSQL query optimization Cloud Platforms: AWS (CloudFront, S3, Lambda), Google Cloud DevOps: CI/CD pipelines, Docker, deployment automation Design Tools: Figma, Adobe XD for design-to-code workflow SEO Technical Implementation: Schema markup, structured data, XML sitemaps International/Multilingual: WPML Video Integration: Custom video players, streaming optimization Qualifications
Bachelor's degree in Computer Science, Web Development, or related field (or equivalent experience) Portfolio demonstrating marketing websites, landing pages, and custom WordPress development Experience in B2B or manufacturing industry environment preferred Demonstrated ability to balance technical excellence with marketing objectives What You'll Bring
Passion for writing clean, efficient, maintainable code Marketing mindset with understanding of lead generation and conversion optimization Proactive approach to staying current with development trends Collaborative spirit with ability to work across marketing and technical teams Results-driven focus on measurable business impact The salary range for this position is $90K-$110K, based on experience.
About Us
Company Overview
OPEX Corporation is more than a manufacturer of machines. We continuously reimagine technology to power the future for our customers.
With an innovative approach, we engineer unique automated solutions that support our customers so they can solve the most pressing business challenges for both today and tomorrow. Our scalable Warehouse, Document, and Mail Automation solutions improve workflow, accelerate change, and drive efficiencies in infrastructure.
We are a family-owned and operated organization with more than 1400 committed employees who innovate, manufacture, install, and service products that are helping transform industry every day. We listen to our customers, respect each other, and work together to help reimagine the future through automated solutions.
At OPEX, we are Next Generation Automation.
Benefits:
Benefits include, but are not limited to:
Full medical, dental and vision with low employee contribution rates Paid holidays and PTO allowance 401k with matching and profit sharing Basic life insurance, short term and long-term disability On-site fitness facility Tuition reimbursement available
OPEX Corporation is an Equal Opportunity/Affirmative Action Employer, without regard to race, color, religion, sex, national origin, age, disability, and protected veteran status.
Marketing Web Developer
OPEX Corporation is more than a manufacturer of machines. We continuously reimagine technology to power the future for our customers.
With an innovative approach, we engineer unique automated solutions that support our customers so they can solve the most pressing business challenges for both today and tomorrow. Our scalable Warehouse, Document, and Mail Automation solutions improve workflow, accelerate change, and drive efficiencies in infrastructure.
We are a family-owned and operated business with more than 1600 committed employees who innovate, manufacture, install, and service products that are helping transform industry every day. We listen to our customers, respect each other, and work together to help reimagine the future through automated solutions.
At OPEX, we are Next Generation Automation.
About the Role
We're seeking a talented Marketing Web Developer to build, enhance, and maintain our digital marketing infrastructure. Reporting to the Manager of Global Demand Generation, you'll be the technical architect behind our marketing web presence-creating high-performance landing pages, custom WordPress solutions, and marketing automation integrations that drive measurable business results.
You'll work to translate marketing strategies into compelling digital experiences while collaborating closely with our Digital Marketing Specialist to optimize our entire digital ecosystem.
Key Responsibilities
WordPress Development & Architecture Design and develop custom WordPress themes, plugins, and functionality tailored to marketing needs Build and maintain complex page templates and reusable components Optimize WordPress performance, security, and scalability Implement headless WordPress solutions when appropriate Marketing Technology Integration
Integrate marketing automation platforms (HubSpot) Develop custom integrations between marketing tools via APIs Implement tracking pixels, conversion tracking, and tag management Build custom dashboards and reporting tools Landing Page & Campaign Development
Create high-converting landing pages with A/B testing capabilities Build responsive email templates and marketing components Develop interactive tools, calculators, and lead generation assets Implement progressive profiling and dynamic content personalization Front-End Development
Write clean, maintainable HTML5, CSS3/SASS, and JavaScript (ES6+) Develop responsive, mobile-first designs that match brand standards Ensure cross-browser compatibility and accessibility (WCAG 2.1) Optimize front-end performance (Core Web Vitals, lazy loading, etc.) Collaboration & Technical Leadership
Partner with the Digital Marketing Specialist on implementation strategy Translate marketing requirements into technical specifications Provide technical guidance to marketing team on feasibility and best practices Document code, processes, and technical decisions Required Skills & Experience
Core Technical Skills
3-5 years of professional web development experience Expert-level WordPress development (custom themes, plugins, hooks, filters) Strong proficiency in HTML5, CSS3, JavaScript, and jQuery Experience with modern JavaScript frameworks (React, Vue, or similar) PHP development experience (object-oriented) Git version control and collaborative development workflows Marketing Technology
Experience integrating marketing automation platforms (HubSpot preferred) Understanding of marketing analytics and conversion tracking Familiarity with CRM integrations and data flow Experience with form builders and lead capture systems Development Practices
Responsive and mobile-first design implementation Performance optimization techniques Web accessibility standards (WCAG) Security best practices for web applications Cross-browser testing and debugging Professional Competencies
Ability to translate marketing goals into technical solutions Strong problem-solving and troubleshooting skills Clear communication with non-technical stakeholders Self-directed with strong project management skills Attention to detail and quality assurance mindset Beneficial Additional Skills
Advanced Development
Headless CMS: Experience with WordPress REST API, Next.js, or Gatsby Modern Build Tools: Webpack, Gulp, npm/yarn workflows CSS Frameworks: Tailwind CSS, Bootstrap, Foundation Animation: GSAP, Lottie, CSS animations for engaging experiences Testing: Jest, Cypress, PHPUnit for automated testing Marketing Technology Stack
Marketing Automation: HubSpot Analytics: Google Analytics 4, HotJar Tag Management: Google Tag Manager Personalization: Optimizely, VWO, Dynamic Yield Extended Capabilities
Backend Development: Node.js, Python, or other server-side languages Database: MySQL, PostgreSQL query optimization Cloud Platforms: AWS (CloudFront, S3, Lambda), Google Cloud DevOps: CI/CD pipelines, Docker, deployment automation Design Tools: Figma, Adobe XD for design-to-code workflow SEO Technical Implementation: Schema markup, structured data, XML sitemaps International/Multilingual: WPML Video Integration: Custom video players, streaming optimization Qualifications
Bachelor's degree in Computer Science, Web Development, or related field (or equivalent experience) Portfolio demonstrating marketing websites, landing pages, and custom WordPress development Experience in B2B or manufacturing industry environment preferred Demonstrated ability to balance technical excellence with marketing objectives What You'll Bring
Passion for writing clean, efficient, maintainable code Marketing mindset with understanding of lead generation and conversion optimization Proactive approach to staying current with development trends Collaborative spirit with ability to work across marketing and technical teams Results-driven focus on measurable business impact The salary range for this position is $90K-$110K, based on experience.
About Us
Company Overview
OPEX Corporation is more than a manufacturer of machines. We continuously reimagine technology to power the future for our customers.
With an innovative approach, we engineer unique automated solutions that support our customers so they can solve the most pressing business challenges for both today and tomorrow. Our scalable Warehouse, Document, and Mail Automation solutions improve workflow, accelerate change, and drive efficiencies in infrastructure.
We are a family-owned and operated organization with more than 1400 committed employees who innovate, manufacture, install, and service products that are helping transform industry every day. We listen to our customers, respect each other, and work together to help reimagine the future through automated solutions.
At OPEX, we are Next Generation Automation.
Benefits:
Benefits include, but are not limited to:
Full medical, dental and vision with low employee contribution rates Paid holidays and PTO allowance 401k with matching and profit sharing Basic life insurance, short term and long-term disability On-site fitness facility Tuition reimbursement available
OPEX Corporation is an Equal Opportunity/Affirmative Action Employer, without regard to race, color, religion, sex, national origin, age, disability, and protected veteran status.