Vice President, Performance Marketing
TalentoHC, Charlotte, North Carolina, United States, 28245
Vice President, Performance Marketing
Talento has partnered with a retail organization looking for a Vice President of Performance Marketing to lead a centralized Marketing Center of Excellence (COE) for a multi-brand platform organization. This role is responsible for building scalable marketing systems, shared strategies, and best-in-class vendor partnerships that drive performance across all brands within the platform. This leader balances efficiency on a scale with effectiveness at the local level, ensuring national strategy translates into measurable results. The VP of Performance Marketing partners closely with the Field Marketing leadership team to align centralized capabilities with market-level execution.
Responsibilities Platform Strategy & Performance
Paid media (search, social, programmatic)
CRM and lifecycle marketing
Appointment booking optimization
Website architecture, UX, and conversion optimization
Brand standards and shared messaging frameworks
Loyalty program design and platform-wide integration
Performance analytics, dashboards, and reporting
Systems, Tools & Enablement
Develop, maintain, and scale shared marketing systems, templates, and toolkits
Ensure all platform marketing tools are intuitive, accessible, and actionable for local teams
Partner with brand and field marketing teams to co-develop annual and seasonal marketing calendars
Provide training, onboarding, and enablement resources for local marketing leaders
Vendor & Partner Management
Lead vendor relationships across marketing platforms and service providers
Ensure alignment on roadmap, utilization, performance, and ongoing support
Continuously evaluate tools and partners to optimize ROI and scalability
Analytics & Optimization
Monitor performance across brands and channels
Identify insights, trends, and optimization opportunities
Drive continuous improvement through data-informed decision-making
Requirements
10+ years of progressive marketing leadership experience, with a strong focus on performance, growth, and digital marketing
Proven experience leading centralized marketing functions or Centers of Excellence within multi-brand, multi-location, or platform environments
Deep expertise across paid media channels (search, social, programmatic) with a strong understanding of ROI, attribution, and optimization
Hands-on experience with CRM and lifecycle marketing platforms, including segmentation, automation, and customer journey optimization
Strong understanding of website architecture, UX, conversion rate optimization, and appointment-based customer acquisition
Experience designing and scaling loyalty programs and shared brand frameworks across multiple business units
Advanced analytical capabilities with experience using marketing dashboards, performance reporting tools, and BI platforms
Demonstrated ability to manage and optimize vendor and agency relationships, including roadmap alignment and performance accountability
Experience developing scalable systems, templates, toolkits, and enablement resources for field and local marketing teams
Excellent communication and presentation skills, with the ability to translate data into clear insights and actions
About Talento Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the US, Latin America and Asia.
Talento Human Capital Management is an equal opportunity employer; people are at the centre of what we do! Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds and perspectives.
People + Passion + Perseverance = Progress.
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Responsibilities Platform Strategy & Performance
Paid media (search, social, programmatic)
CRM and lifecycle marketing
Appointment booking optimization
Website architecture, UX, and conversion optimization
Brand standards and shared messaging frameworks
Loyalty program design and platform-wide integration
Performance analytics, dashboards, and reporting
Systems, Tools & Enablement
Develop, maintain, and scale shared marketing systems, templates, and toolkits
Ensure all platform marketing tools are intuitive, accessible, and actionable for local teams
Partner with brand and field marketing teams to co-develop annual and seasonal marketing calendars
Provide training, onboarding, and enablement resources for local marketing leaders
Vendor & Partner Management
Lead vendor relationships across marketing platforms and service providers
Ensure alignment on roadmap, utilization, performance, and ongoing support
Continuously evaluate tools and partners to optimize ROI and scalability
Analytics & Optimization
Monitor performance across brands and channels
Identify insights, trends, and optimization opportunities
Drive continuous improvement through data-informed decision-making
Requirements
10+ years of progressive marketing leadership experience, with a strong focus on performance, growth, and digital marketing
Proven experience leading centralized marketing functions or Centers of Excellence within multi-brand, multi-location, or platform environments
Deep expertise across paid media channels (search, social, programmatic) with a strong understanding of ROI, attribution, and optimization
Hands-on experience with CRM and lifecycle marketing platforms, including segmentation, automation, and customer journey optimization
Strong understanding of website architecture, UX, conversion rate optimization, and appointment-based customer acquisition
Experience designing and scaling loyalty programs and shared brand frameworks across multiple business units
Advanced analytical capabilities with experience using marketing dashboards, performance reporting tools, and BI platforms
Demonstrated ability to manage and optimize vendor and agency relationships, including roadmap alignment and performance accountability
Experience developing scalable systems, templates, toolkits, and enablement resources for field and local marketing teams
Excellent communication and presentation skills, with the ability to translate data into clear insights and actions
About Talento Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the US, Latin America and Asia.
Talento Human Capital Management is an equal opportunity employer; people are at the centre of what we do! Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds and perspectives.
People + Passion + Perseverance = Progress.
#J-18808-Ljbffr