About Dolead
Dolead is a global leader in Lead Generation. We power the growth of
200+ clients across 15 countries
in Europe & North America, with a team of experts from
13 nationalities , working remotely and from our offices in France and the US.
We partner closely with our clients’ Marketing and Sales teams to turn paid media into measurable pipeline. We launch campaigns fast, connect customer data with confidence, and generate
sales-ready leads
with a
fixed cost per lead .
In Boston, we work in a
hybrid model (2–3 days/week in the office)
to combine focus and collaboration.
The role We’re hiring a
Senior Performance Marketing Manager
to own performance and growth for a portfolio of
Home Services & Remodeling
advertisers. This is a visible squad with strong growth potential: you’ll combine
strategy, analytics, and execution leadership , while partnering closely with Customer Success and
leading Traffic / Paid Acquisition specialists .
You’ll be the person who brings clarity when performance moves: what’s happening, why, what we’re doing next — and how we’ll measure impact.
What you’ll do
Own performance end-to-end
for your portfolio across paid channels (Google, Meta, TikTok; Taboola/Outbrain as needed). Monitor and improve core KPIs (incl.
Growth Revenue / Net Revenue , CVR, and quality signals).
Diagnose fast, act faster:
spot anomalies early, run root-cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions.
Build and drive growth plans
with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them.
Lead a squad
(Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a “data wins arguments” mindset.
Run structured experimentation:
design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks.
Benchmark continuously:
track competitor moves, auction pressure, and creative trends to stay ahead — not just react.
Stay ahead of the curve
on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute.
What success looks like
You ramp quickly on Dolead’s model and your portfolio, and you install a clean operating cadence:
early detection → clear diagnosis → prioritized actions → measurable impact .
You build a credible growth narrative for the portfolio (internally and with clients), with milestones and a roadmap the team can execute.
You make performance excellence “contagious”: stronger prioritization, better tests, higher quality execution across the squad.
Who you are Must-have signals
7+ years
in performance marketing / growth in a data-driven environment (agency or in-house).
Strong expertise on
Google Ads + Meta
(TikTok is a plus; Taboola/Outbrain a plus).
Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes.
Clear communicator with strong stakeholder management (“no surprises”, structured, decisive).
Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists.
Nice to have (not mandatory)
Experience in
lead generation
and/or Home Services / local markets.
Experience working with platform reps (Google / Meta) and leveraging them effectively.
Experience building experimentation roadmaps and playbooks across multiple accounts.
No need to check all the boxes. If you think you are the right person for this job but you have doubts, please apply and we can discuss.
What we offer Transportation costs:
reimbursement up to $100/month
Healthcare (AETNA) individual & family - medical, dental, and vision plan &
retirement Plan
(401K)
Holidays:
Flexible vacation time to promote a healthy work-life balance
Flexible remote policy:
up to 2-4 days/week (if you’re based in the Greater Boston area)
Diverse & multicultural environment:
+13 nationalities represented
Culture:
Fun company and team eventsbecause we play just as hard as we work
Office:
Located in the Boston area (Cambridge)
Interview process
Intro call with Talent (Florian)
Interview with Hiring Manager (Emily)
Use case review with the team (Hadrien, Emily and Kara)
Reference checks
Dolead wants to guarantee equality and an opportunity to all candidates. Therefore, all applications received are considered regardless of racial and ethnic origin, opinions or beliefs, gender, sexual orientation, health or disability.
#J-18808-Ljbffr
200+ clients across 15 countries
in Europe & North America, with a team of experts from
13 nationalities , working remotely and from our offices in France and the US.
We partner closely with our clients’ Marketing and Sales teams to turn paid media into measurable pipeline. We launch campaigns fast, connect customer data with confidence, and generate
sales-ready leads
with a
fixed cost per lead .
In Boston, we work in a
hybrid model (2–3 days/week in the office)
to combine focus and collaboration.
The role We’re hiring a
Senior Performance Marketing Manager
to own performance and growth for a portfolio of
Home Services & Remodeling
advertisers. This is a visible squad with strong growth potential: you’ll combine
strategy, analytics, and execution leadership , while partnering closely with Customer Success and
leading Traffic / Paid Acquisition specialists .
You’ll be the person who brings clarity when performance moves: what’s happening, why, what we’re doing next — and how we’ll measure impact.
What you’ll do
Own performance end-to-end
for your portfolio across paid channels (Google, Meta, TikTok; Taboola/Outbrain as needed). Monitor and improve core KPIs (incl.
Growth Revenue / Net Revenue , CVR, and quality signals).
Diagnose fast, act faster:
spot anomalies early, run root-cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions.
Build and drive growth plans
with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them.
Lead a squad
(Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a “data wins arguments” mindset.
Run structured experimentation:
design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks.
Benchmark continuously:
track competitor moves, auction pressure, and creative trends to stay ahead — not just react.
Stay ahead of the curve
on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute.
What success looks like
You ramp quickly on Dolead’s model and your portfolio, and you install a clean operating cadence:
early detection → clear diagnosis → prioritized actions → measurable impact .
You build a credible growth narrative for the portfolio (internally and with clients), with milestones and a roadmap the team can execute.
You make performance excellence “contagious”: stronger prioritization, better tests, higher quality execution across the squad.
Who you are Must-have signals
7+ years
in performance marketing / growth in a data-driven environment (agency or in-house).
Strong expertise on
Google Ads + Meta
(TikTok is a plus; Taboola/Outbrain a plus).
Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes.
Clear communicator with strong stakeholder management (“no surprises”, structured, decisive).
Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists.
Nice to have (not mandatory)
Experience in
lead generation
and/or Home Services / local markets.
Experience working with platform reps (Google / Meta) and leveraging them effectively.
Experience building experimentation roadmaps and playbooks across multiple accounts.
No need to check all the boxes. If you think you are the right person for this job but you have doubts, please apply and we can discuss.
What we offer Transportation costs:
reimbursement up to $100/month
Healthcare (AETNA) individual & family - medical, dental, and vision plan &
retirement Plan
(401K)
Holidays:
Flexible vacation time to promote a healthy work-life balance
Flexible remote policy:
up to 2-4 days/week (if you’re based in the Greater Boston area)
Diverse & multicultural environment:
+13 nationalities represented
Culture:
Fun company and team eventsbecause we play just as hard as we work
Office:
Located in the Boston area (Cambridge)
Interview process
Intro call with Talent (Florian)
Interview with Hiring Manager (Emily)
Use case review with the team (Hadrien, Emily and Kara)
Reference checks
Dolead wants to guarantee equality and an opportunity to all candidates. Therefore, all applications received are considered regardless of racial and ethnic origin, opinions or beliefs, gender, sexual orientation, health or disability.
#J-18808-Ljbffr