Product Designer (AI-Native)
About the Role
We’re hiring a
Senior Product Designer (AI-native)
to help shape the future of fertility care. This is a high-impact, senior individual contributor role with the potential to grow into staff-level scope for the right person. You’ll lead design for
Gaia , our direct-to-consumer patient experience, helping turn it into the front door for fertility care. This is a true
zero-to-one
opportunity: defining patient journeys, designing AI-powered experiences, and partnering closely with product, engineering, and research to ship meaningful outcomes for patients. In addition to owning Gaia’s patient experience, you’ll also serve as a design partner to product pods working on employer- and clinic-facing products. What You’ll Do
Own and evolve our patient-facing experience Design and ship end-to-end patient journeys, from onboarding through ongoing care
Build zero-to-one patient education and decision-support experiences
Design AI-powered concierge and chat experiences that feel trustworthy, empathetic, and human
Improve clarity and usability around insurance and benefits flows
Continuously raise the bar on trust, confidence, and conversion for DTC patients
Be a strategic product partner Work closely with Product Managers and Engineers as a full product owner, not just a delivery designer
Partner with other product pods on employer- and clinic-facing tools as needed
Use research (qualitative and quantitative) to inform design decisions and validate solutions
Design with leverage Use AI tools and workflows to increase velocity and impact
Balance speed with quality, knowing when to go deep and when to ship and learn
Advocate for strong design craft while staying pragmatic and outcome-oriented
What Success Looks Like (6–12 Months) Gaia is clearly positioned as the front door for fertility care
Patients feel informed, supported, and confident in their decisions
AI-powered experiences are intuitive, helpful, and trusted
Conversion and engagement for DTC patients measurably improve
Product teams see you as a thought partner and design leader
What We’re Looking For
Must-Have
3+ years of experience as a Product Designer building user-facing software products
Experience leveraging AI in the design process, and comfortability with AI tools
Experience shipping large features or owning substantial product surface areas
Strong end-to-end product design skills (discovery → execution → iteration)
Hands-on experience leading or conducting user research
Excellent taste and a passion for consumer-grade design quality
be able to work from our office in Manhattan 3 days a week
Nice-to-Have
Experience in health tech or regulated consumer products
Frontend engineering experience or comfort building prototypes / agents
Prior experience designing AI-driven or conversational interfaces
If you think this role is made for you, email rosa@gaia.family with 3 bullet points as to why and a link to what you're most proud of having built
Backgrounds That Tend to Work Well Here
Designers from strong consumer or health-tech companies
Designers who have thrived in startup environments and owned ambiguous problems
Less Ideal Fits
Agency-only backgrounds
Designers with exclusively large-company experience and no startup exposure
Visual designers without hands-on product design experience
Why Join
Own a mission-critical product experience with real patient impact
Work directly with product and engineering leadership
Design AI-native experiences at an early, formative stage
Competitive compensation including base salary, bonus, and equity
Hybrid NYC work environment with a highly collaborative product team
#J-18808-Ljbffr
About the Role
We’re hiring a
Senior Product Designer (AI-native)
to help shape the future of fertility care. This is a high-impact, senior individual contributor role with the potential to grow into staff-level scope for the right person. You’ll lead design for
Gaia , our direct-to-consumer patient experience, helping turn it into the front door for fertility care. This is a true
zero-to-one
opportunity: defining patient journeys, designing AI-powered experiences, and partnering closely with product, engineering, and research to ship meaningful outcomes for patients. In addition to owning Gaia’s patient experience, you’ll also serve as a design partner to product pods working on employer- and clinic-facing products. What You’ll Do
Own and evolve our patient-facing experience Design and ship end-to-end patient journeys, from onboarding through ongoing care
Build zero-to-one patient education and decision-support experiences
Design AI-powered concierge and chat experiences that feel trustworthy, empathetic, and human
Improve clarity and usability around insurance and benefits flows
Continuously raise the bar on trust, confidence, and conversion for DTC patients
Be a strategic product partner Work closely with Product Managers and Engineers as a full product owner, not just a delivery designer
Partner with other product pods on employer- and clinic-facing tools as needed
Use research (qualitative and quantitative) to inform design decisions and validate solutions
Design with leverage Use AI tools and workflows to increase velocity and impact
Balance speed with quality, knowing when to go deep and when to ship and learn
Advocate for strong design craft while staying pragmatic and outcome-oriented
What Success Looks Like (6–12 Months) Gaia is clearly positioned as the front door for fertility care
Patients feel informed, supported, and confident in their decisions
AI-powered experiences are intuitive, helpful, and trusted
Conversion and engagement for DTC patients measurably improve
Product teams see you as a thought partner and design leader
What We’re Looking For
Must-Have
3+ years of experience as a Product Designer building user-facing software products
Experience leveraging AI in the design process, and comfortability with AI tools
Experience shipping large features or owning substantial product surface areas
Strong end-to-end product design skills (discovery → execution → iteration)
Hands-on experience leading or conducting user research
Excellent taste and a passion for consumer-grade design quality
be able to work from our office in Manhattan 3 days a week
Nice-to-Have
Experience in health tech or regulated consumer products
Frontend engineering experience or comfort building prototypes / agents
Prior experience designing AI-driven or conversational interfaces
If you think this role is made for you, email rosa@gaia.family with 3 bullet points as to why and a link to what you're most proud of having built
Backgrounds That Tend to Work Well Here
Designers from strong consumer or health-tech companies
Designers who have thrived in startup environments and owned ambiguous problems
Less Ideal Fits
Agency-only backgrounds
Designers with exclusively large-company experience and no startup exposure
Visual designers without hands-on product design experience
Why Join
Own a mission-critical product experience with real patient impact
Work directly with product and engineering leadership
Design AI-native experiences at an early, formative stage
Competitive compensation including base salary, bonus, and equity
Hybrid NYC work environment with a highly collaborative product team
#J-18808-Ljbffr