Position Purpose
The primary responsibility is to build equity in The Home Depot's Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.
The Manager - Brand Development Is Responsible For
Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager - Brand Development.
Leading cross-functional teams to implement these plans across the business.
A significant component of the Brand Development Manager's job will be to create and implement institutional processes that drive more effective control and execution of Home Depot's private brands.
Developing and implementing brand/category specific marketing plans.
The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company's strategies for seasonal events and merchandising initiatives.
Key Responsibilities
30%: Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
30%: Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager - Brand Development for alignment.
Develop integrated marketing plans (Internal & External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD.
20%: Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
Explore and apply learning from Star Ratings Analysis.
Explore growth opportunities based on analytics.
20%: Partner with PDMs and merchants to complete key business analyses including marketplace/business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing/sizing analysis, market research analysis and implications.
Direct Manager / Direct Reports
This role reports to the Sr Manager of Brand Development.
This position has no direct reports.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position with frequent opportunities to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications
5 Years classical brand management experience
MBA
Agency/consultant experience
Start-up experience; corporate experience
Retail or home improvement industry experience
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
7
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Leadership, strategic thinking, initiative and follow-through, conflict resolution
Project management, priority setting, people management, analysis, budget management
Management of cross-functional teams, effective written and verbal communication
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The Manager - Brand Development Is Responsible For
Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager - Brand Development.
Leading cross-functional teams to implement these plans across the business.
A significant component of the Brand Development Manager's job will be to create and implement institutional processes that drive more effective control and execution of Home Depot's private brands.
Developing and implementing brand/category specific marketing plans.
The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company's strategies for seasonal events and merchandising initiatives.
Key Responsibilities
30%: Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
30%: Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager - Brand Development for alignment.
Develop integrated marketing plans (Internal & External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD.
20%: Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
Explore and apply learning from Star Ratings Analysis.
Explore growth opportunities based on analytics.
20%: Partner with PDMs and merchants to complete key business analyses including marketplace/business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing/sizing analysis, market research analysis and implications.
Direct Manager / Direct Reports
This role reports to the Sr Manager of Brand Development.
This position has no direct reports.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position with frequent opportunities to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications
5 Years classical brand management experience
MBA
Agency/consultant experience
Start-up experience; corporate experience
Retail or home improvement industry experience
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
7
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Leadership, strategic thinking, initiative and follow-through, conflict resolution
Project management, priority setting, people management, analysis, budget management
Management of cross-functional teams, effective written and verbal communication
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