Overview
80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.
Our client, a rapidly scaling Series E company in the AI space with over $100m in revenue and $250m in funding is hiring for a Lifecycle Marketing Manager. This person will own and scale end-to-end lifecycle marketing programs, building and optimizing integrated, multi-channel campaigns that educate prospects, convert qualified leads, and retain and expand existing customers. This role spans the full funnel and emphasizes data-driven experimentation, personalization, and measurable growth.
This is a hybrid role, onsite 4 days per week in Manhattan.
Responsibilities
Design and execute mid- and bottom-funnel programs that nurture prospects and accelerate pipeline velocity
Build targeted nurture tracks, triggered journeys, and personalized campaigns to drive customer acquisition
Create onboarding and engagement programs that increase adoption, retention, and lifetime value
Orchestrate cohesive campaigns across email, digital channels, events, direct mail, SMS, in-app, and more
Test, measure, and optimize messaging, segmentation, cadence, and channel mix using performance data
Requirements
8+ years in lifecycle, demand generation, CRM, or growth marketing, ideally in B2B SaaS or technology
Proven ability to drive results across lead nurturing, conversion, and retention programs
Hands-on experience managing and scaling multi-channel campaigns
Strong understanding of funnels, lifecycle stages, and marketing automation/CRM platforms
Data-driven mindset with experience in analytics, attribution, testing, and optimization
Excellent cross-functional collaboration and messaging skills
Ability to work in person 4 days per week
Salary Salary:
$130-180k depending on experience
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Our client, a rapidly scaling Series E company in the AI space with over $100m in revenue and $250m in funding is hiring for a Lifecycle Marketing Manager. This person will own and scale end-to-end lifecycle marketing programs, building and optimizing integrated, multi-channel campaigns that educate prospects, convert qualified leads, and retain and expand existing customers. This role spans the full funnel and emphasizes data-driven experimentation, personalization, and measurable growth.
This is a hybrid role, onsite 4 days per week in Manhattan.
Responsibilities
Design and execute mid- and bottom-funnel programs that nurture prospects and accelerate pipeline velocity
Build targeted nurture tracks, triggered journeys, and personalized campaigns to drive customer acquisition
Create onboarding and engagement programs that increase adoption, retention, and lifetime value
Orchestrate cohesive campaigns across email, digital channels, events, direct mail, SMS, in-app, and more
Test, measure, and optimize messaging, segmentation, cadence, and channel mix using performance data
Requirements
8+ years in lifecycle, demand generation, CRM, or growth marketing, ideally in B2B SaaS or technology
Proven ability to drive results across lead nurturing, conversion, and retention programs
Hands-on experience managing and scaling multi-channel campaigns
Strong understanding of funnels, lifecycle stages, and marketing automation/CRM platforms
Data-driven mindset with experience in analytics, attribution, testing, and optimization
Excellent cross-functional collaboration and messaging skills
Ability to work in person 4 days per week
Salary Salary:
$130-180k depending on experience
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