We are seeking a skilled and motivated Marketing Data Analyst to join our Customer Analytics team. The successful candidate will be responsible for creating insightful data visualizations, analyzing complex datasets, performing queries, and generating reports to support our internal partners. The analyst will work with customer and marketing data, such as demographics, marketing programs, and business intelligence insights to support strategic decision-making across Customer Solutions & Business Development. This role requires a blend of technical expertise and strong communication skills to effectively collaborate with our customers within CSBD, particularly to convey analytical concepts to non-technical audiences. The Data Analyst will partner with our internal clients to understand their business needs and provide data solutions to support their objectives.
Key Responsibilities
Develop and maintain data visualizations using tools such as PowerBI or Databricks to communicate insights and trends effectively
Analyze large datasets to identify patterns, trends, and insights that drive business decisions
Perform data queries using SQL to extract and manipulate data from various sources
Generate comprehensive reports and dashboards to support internal stakeholders in decision-making processes
Collaborate with cross-functional teams to understand data needs and deliver solutions that meet business objectives
Apply critical thinking and problem-solving skills to address data-related challenges and provide actionable recommendations
Ensure data accuracy and integrity through data cleaning, preparation, and transformation processes
This role focuses on data preparation, visualization, and reporting, while supporting advanced analytics initiatives led by the Data Science team
Continuously learn and apply new data analysis techniques and tools to enhance team capabilities
Education and Experience Candidates with the below criteria are encouraged to apply:
Bachelor's or advanced degree in Data Science, Statistics, Computer Science, Information Systems, or a related field
Previous experience in a data analysis role, preferably within a customer analytics or similar environment
Skills and Qualifications
Experience with data visualization tools (PowerBI, Tableau, Databricks, etc)
Strong Excel skills for data analysis and reporting
Experience with SQL for data querying and manipulation
Excellent communication skills, with the ability to explain technical concepts to non-technical audiences
Experience in data cleaning and transformation processes
Critical thinking and problem-solving abilities
Strong attention to detail and a commitment to data accuracy
Ability to work collaboratively in a team environment
A mindset focused on continuous learning and improvement
Experience with statistical programming languages such as Python, PySpark, R would be a plus
Familiarity with data platforms such as Databricks or Azure would be a plus
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
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Key Responsibilities
Develop and maintain data visualizations using tools such as PowerBI or Databricks to communicate insights and trends effectively
Analyze large datasets to identify patterns, trends, and insights that drive business decisions
Perform data queries using SQL to extract and manipulate data from various sources
Generate comprehensive reports and dashboards to support internal stakeholders in decision-making processes
Collaborate with cross-functional teams to understand data needs and deliver solutions that meet business objectives
Apply critical thinking and problem-solving skills to address data-related challenges and provide actionable recommendations
Ensure data accuracy and integrity through data cleaning, preparation, and transformation processes
This role focuses on data preparation, visualization, and reporting, while supporting advanced analytics initiatives led by the Data Science team
Continuously learn and apply new data analysis techniques and tools to enhance team capabilities
Education and Experience Candidates with the below criteria are encouraged to apply:
Bachelor's or advanced degree in Data Science, Statistics, Computer Science, Information Systems, or a related field
Previous experience in a data analysis role, preferably within a customer analytics or similar environment
Skills and Qualifications
Experience with data visualization tools (PowerBI, Tableau, Databricks, etc)
Strong Excel skills for data analysis and reporting
Experience with SQL for data querying and manipulation
Excellent communication skills, with the ability to explain technical concepts to non-technical audiences
Experience in data cleaning and transformation processes
Critical thinking and problem-solving abilities
Strong attention to detail and a commitment to data accuracy
Ability to work collaboratively in a team environment
A mindset focused on continuous learning and improvement
Experience with statistical programming languages such as Python, PySpark, R would be a plus
Familiarity with data platforms such as Databricks or Azure would be a plus
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
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