Responsibilities
Kforce's client in Orlando, FL is seeking a Marketing Manager to support a new, high-visibility subscription program designed to attract a younger demographic. The role will drive the execution and optimization of cross-channel digital campaigns, ensuring strong coordination across teams, clear deliverables, and measurable business impact. The ideal candidate is equal parts strategist, operator, and storyteller—someone who can move seamlessly from dashboards to creative, from campaign setup to executive updates.
Lead end-to-end digital marketing initiatives across paid media, web, email, and integrated campaigns
Execute cross-channel strategies focused on conversion and subscription growth
Translate performance data into optimization actions and future recommendations
Manage campaign workflows including timelines, meetings, stakeholders, and deliverables
Develop, monitor, and report on KPIs; turn analytics into clear narratives
Partner with creative, product, analytics, and external partners to ensure alignment
Present performance insights and strategic options to senior leadership
Drive a culture of testing through A/B experimentation and CRO best practices
Requirements (Core Expertise)
Digital marketing across paid search, paid social, and lifecycle/email
Strong analytical and data-driven mindset
Experience reading dashboards and converting numbers into action
Conversion-focused campaign planning and execution
Comfort operating in fast-paced, highly visible growth initiatives
Nice to Have
Project management acumen
Account management or stakeholder management experience
Professional Strengths
High attention to detail and exceptional organizational skills
Confident communicator with executive presence
Ability to direct teams, push back constructively, and present solutions
Highly collaborative and proactive
Skilled at turning data into a compelling story
Preferred Backgrounds
Agency experience with exposure to multiple campaign types
Hospitality or travel industry knowledge
Experience supporting new product or program launches
Ideal Candidate Profile
A performance-oriented marketer with strong paid media expertise and hospitality/travel familiarity, who thrives in environments requiring cross-functional partnership and leadership visibility
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
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Lead end-to-end digital marketing initiatives across paid media, web, email, and integrated campaigns
Execute cross-channel strategies focused on conversion and subscription growth
Translate performance data into optimization actions and future recommendations
Manage campaign workflows including timelines, meetings, stakeholders, and deliverables
Develop, monitor, and report on KPIs; turn analytics into clear narratives
Partner with creative, product, analytics, and external partners to ensure alignment
Present performance insights and strategic options to senior leadership
Drive a culture of testing through A/B experimentation and CRO best practices
Requirements (Core Expertise)
Digital marketing across paid search, paid social, and lifecycle/email
Strong analytical and data-driven mindset
Experience reading dashboards and converting numbers into action
Conversion-focused campaign planning and execution
Comfort operating in fast-paced, highly visible growth initiatives
Nice to Have
Project management acumen
Account management or stakeholder management experience
Professional Strengths
High attention to detail and exceptional organizational skills
Confident communicator with executive presence
Ability to direct teams, push back constructively, and present solutions
Highly collaborative and proactive
Skilled at turning data into a compelling story
Preferred Backgrounds
Agency experience with exposure to multiple campaign types
Hospitality or travel industry knowledge
Experience supporting new product or program launches
Ideal Candidate Profile
A performance-oriented marketer with strong paid media expertise and hospitality/travel familiarity, who thrives in environments requiring cross-functional partnership and leadership visibility
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
#J-18808-Ljbffr