Media and Communications Specialist
Henry J Austin Health Center, Trenton, New Jersey, us, 08628
MAJOR FUNCTION
The overall function of the Media and Communication Specialist is to develop and manage all digital communications and various communication needs for programs within the organization.
ESSENTIAL FUNCTIONS
Develop and implement a strategic social media campaign to inform, promote and drive business and patient volumes at HJAHC.
Develop marketing materials for the Health Center including online publications, direct mail pieces, brochures, posters, videography, and health fair promotions.
Develop and implement internal newsletters and external magazines for the community about HJAHC.
Manage timely production of communication/event materials, coordinate with graphic designers, printers, photographers, and other creative resources.
Coordinate virtual and physical communications to ensure that any changes in patient service delivery are adequately disseminated to all patients, community members, and internal and external stakeholders.
Manage the organization’s website, social media platforms, and coordinate email blasts to members and community at large.
Coordinate production of print and web materials, including working with graphic or web designers and printers and translators as appropriate.
Serve as a liaison to the media, preparing and planning press releases and pitching relevant stories as needed to support HJAHC efforts, fundraising events and promote HJAHC feature stories.
Assist in the development and execution of a plan to disseminate marketing materials that drive awareness of HJAHC among the appropriate community stakeholders and the patient population.
Oversee patient-facing outreach and communication platforms to ensure consistent branding, efficient workflows, and positive consumer experience.
ADDITIONAL RESPONSIBILITIES
Performs other duties and assumes other responsibilities as apparent and/or as assigned by Chief Executive Officer. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
REQUIREMENTS EDUCATION & EXPERIENCE
A Bachelor’s degree in English, journalism, communications or similar degree is preferred.
Five to seven years of experience in marketing/communications, ideally in the non-profit sector preferred.
LICENSURE AND/OR CERTIFICATIONS
A valid government issued driver's license.
KNOWLEDGE, SKILLS, ABILITIES AND OTHER (KSAO’s)
Familiarity with healthcare is a plus.
Excellent writing, editing, and communication skills; strong interpersonal and organizational skills.
Attention to detail and the ability to prioritize and execute multiple projects under demanding deadlines are essential.
Experience in media and public relations (news releases, pitching the media and photographers).
Familiarity with Web content management, social media, videography, and effective communication techniques.
Demonstrated ability to use Microsoft Office applications, including Microsoft Word, Outlook, Excel and PowerPoint; working knowledge of design programs a plus.
PHYSICAL & WORK REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires manual dexterity sufficient to operate phones, computers, and other office equipment. The position requires the physical ability to kneel, bend, and perform light lifting. This person must have the ability to write and speak clearly using the English language to convey information and to hear at normal speaking levels both in person and over the telephone. Specific vision abilities required by this job include close vision, depth perception, and the ability to adjust focus. Generally, the working conditions are good with little or no exposure to extremes in health, safety hazards, and/or hazardous materials.
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ESSENTIAL FUNCTIONS
Develop and implement a strategic social media campaign to inform, promote and drive business and patient volumes at HJAHC.
Develop marketing materials for the Health Center including online publications, direct mail pieces, brochures, posters, videography, and health fair promotions.
Develop and implement internal newsletters and external magazines for the community about HJAHC.
Manage timely production of communication/event materials, coordinate with graphic designers, printers, photographers, and other creative resources.
Coordinate virtual and physical communications to ensure that any changes in patient service delivery are adequately disseminated to all patients, community members, and internal and external stakeholders.
Manage the organization’s website, social media platforms, and coordinate email blasts to members and community at large.
Coordinate production of print and web materials, including working with graphic or web designers and printers and translators as appropriate.
Serve as a liaison to the media, preparing and planning press releases and pitching relevant stories as needed to support HJAHC efforts, fundraising events and promote HJAHC feature stories.
Assist in the development and execution of a plan to disseminate marketing materials that drive awareness of HJAHC among the appropriate community stakeholders and the patient population.
Oversee patient-facing outreach and communication platforms to ensure consistent branding, efficient workflows, and positive consumer experience.
ADDITIONAL RESPONSIBILITIES
Performs other duties and assumes other responsibilities as apparent and/or as assigned by Chief Executive Officer. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
REQUIREMENTS EDUCATION & EXPERIENCE
A Bachelor’s degree in English, journalism, communications or similar degree is preferred.
Five to seven years of experience in marketing/communications, ideally in the non-profit sector preferred.
LICENSURE AND/OR CERTIFICATIONS
A valid government issued driver's license.
KNOWLEDGE, SKILLS, ABILITIES AND OTHER (KSAO’s)
Familiarity with healthcare is a plus.
Excellent writing, editing, and communication skills; strong interpersonal and organizational skills.
Attention to detail and the ability to prioritize and execute multiple projects under demanding deadlines are essential.
Experience in media and public relations (news releases, pitching the media and photographers).
Familiarity with Web content management, social media, videography, and effective communication techniques.
Demonstrated ability to use Microsoft Office applications, including Microsoft Word, Outlook, Excel and PowerPoint; working knowledge of design programs a plus.
PHYSICAL & WORK REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires manual dexterity sufficient to operate phones, computers, and other office equipment. The position requires the physical ability to kneel, bend, and perform light lifting. This person must have the ability to write and speak clearly using the English language to convey information and to hear at normal speaking levels both in person and over the telephone. Specific vision abilities required by this job include close vision, depth perception, and the ability to adjust focus. Generally, the working conditions are good with little or no exposure to extremes in health, safety hazards, and/or hazardous materials.
#J-18808-Ljbffr