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Marketing Analyst

PRA Group (Nasdaq: PRAA), Virginia, Minnesota, United States, 55792

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We’re looking for a Marketing Analyst to help turn data into insights that improve customer engagement, marketing campaigns, and testing strategies.

In this role, you’ll use SQL, Python, Power BI, and SAS Customer Intelligence 360 to analyze campaign performance, uncover trends, and support targeted, personalized communications.

Our marketing efforts focus primarily on email and text-based campaigns designed to drive customers to our website.

You’ll partner with teams across marketing, analytics, and compliance to ensure insights are actionable and aligned with business and regulatory goals.

What you’ll do:

Analyze campaign and customer data using SQL and Python, with a focus on

email and SMS performance

Build and maintain Power BI dashboards to track performance and

web engagement outcomes

Support A/B and champion/challenger testing

Identify trends and optimization opportunities across customer journeys

Collaborate with cross-functional partners on analytics solutions

Other duties as assigned. *See official job description:

https://pra.wd1.myworkdayjobs.com/en-US/PRA_Careers/details/Marketing-Analyst_21933

What you’ll bring:

2–4 years of analytics or marketing analytics experience

Strong SQL skills; Python experience preferred

Experience with Power BI or similar tools

Ability to work with large datasets and deliver clear insights

Experience with SAS CI 360 or campaign tools is a plus

Why This Role

Work on analytics that directly influence

customer engagement and business decisions, and

support

digital customer journeys from outreach through website engagement

Partner with teams across marketing, analytics, and compliance

Grow your technical and analytical skills in a collaborative, data-driven environment

Contribute to both short-term execution and longer-term analytics strategy

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