Overview
The Company
Rescue is a full-service marketing agency with a mission to make healthy behaviors easier and more appealing. Since our founding in 2001, Rescue has been exclusively focused on researching, developing, and implementing positive social change campaigns in public health. We provide research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to government, non-profit, and healthcare clients in over 35 states and provinces, as well as to federal government agencies. Rescue’s health behavior change marketing campaigns focus on topics such as tobacco, obesity, substance and alcohol prevention; the promotion of exercise, eating healthy foods, early childhood development, and after school programs; and other topics that promote healthy living. Rescue’s behavior change campaigns focus on diverse populations within teen (13 - 17), young adult (18 - 26), and adult (18+) populations in both rural and urban areas, resulting in a wide variety of campaign styles and strategies. We believe that marketing can do more than sell goods, it can create good, and we are looking for team members that are ready to work hard to create a healthier world.
The Job We are seeking a dynamic, high-performing Marketing Analyst I to take ownership of our campaign data strategy. In this pivotal role, you will be responsible for building and maintaining robust data pipelines, mastering campaign tagging and tracking, and translating complex performance data for assigned business verticals into actionable insights. You will be empowered to fully lead projects within your expertise, driving continuous improvements in data quality, operational efficiency, and overall campaign outcomes.
This position is primarily engaged in, but not limited to, the following duties:
Responsibilities and Duties
Data Management, Analysis, and Reporting: Ensure the accuracy of data for advertising efforts (digital, social and traditional media), websites, and events, as well as proper tracking of the data coming from these channels;
Maintain data connections and dashboards, organize and synthesize data from multiple sources, and analyze channel performance against campaign objectives;
Provide online/offline media insights and develop recommendations based on measurement reporting and quantitative and qualitative analyses;
Create and present clear, comprehensive cross-channel reports on marketing campaign performance using client-approved templates and professional reporting tools;
Run ad-hoc analyses to identify trends and areas of opportunity, and recommend innovative options to optimize media strategies.
Internal Collaboration: Maintain partner relationships and manage internal collaboration with key stakeholders to improve behavior change marketing campaign performance;
Collaborate with cohorts on cross-departmental teams to build client reports and support the analytics needs of internal teams.
Tools and Technology: Manage campaign data within the departmental technology stack and adopt best practices across business verticals;
Maintain functional expertise in analytical tools, techniques, and other infrastructure requirements used for integrated marketing campaigns;
Stay up-to-date on new marketing metrics and measurement tools and technologies.
Other: Manage assigned deliverables, timelines, and budgets;
Develop individual goals that tie into departmental goals;
Consistently share strong ideas, solid work products, and effective workstyles;
Exercise discretion and independent judgment with respect to matters of significance;
Demonstrate high standards in embracing and teaching The Rescue Way;
Other duties as assigned and required.
Position Requirements Required Qualifications:
8 years relevant experience OR Bachelor's Degree +3 years relevant experience OR Master's Degree +1 years relevant experience;
Data Fundamentals: Proven ability to analyze quantitative and qualitative data with a strong understanding of database concepts, including normalization and data integrity.
Data Visualization & Communication: Hands-on experience creating data visualizations in tools like Google Sheets/Microsoft Excel and presenting data effectively through Google Slides/Microsoft PowerPoint.
Media & Campaign Data Mastery: Extensive experience working with data from a diverse set of marketing channels, including:
Social & Digital: Paid and organic social media platforms (Facebook/Snapchat/Twitter/Google Ads Managers, Sprout Social, etc.), and 3rd party ad serving systems (Nexxen, Basis, Google Campaign Manager) across digital ad types (display, video, rich media, search).
Traditional & Web: Traditional advertising data (TV, radio, OOH, print) and web analytics (Google Analytics).
Events: Data from on-the-ground event activations.
Project Execution: Demonstrated ability to build multiple, comprehensive reports for different campaigns simultaneously and work effectively within a cross-functional team.
Preferred Qualifications:
Technical Skills: Experience with programming languages (SQL, Python, R) for data manipulation, and/or experience with cloud services (Google Cloud or others) for data analysis and ETL processes.
Advanced Tools & Techniques: Experience creating data visualizations in BI tools (Tableau, etc.), and working with Digital Audience Measurement tools (Nielsen DAR, CommsPoint, etc.).
Analytical Rigor: Experience in analyzing the results of experimental test design, such as A/B split and multivariate testing.
Experience with public health efforts.
Location:
Remote. Rescue is a remote work friendly employer. With limited exceptions, remote work is allowed on a case-by-case basis. Please contact Careers@RescueAgency.com if you have any questions.
Status:
Full-time
Pay Range:
$70,000 - $80,000 per year
Benefits:
Learn more about the benefits of working at Rescue through the Benefits and Perks section on our careers page: http://rescueagency.com/careers/. Benefits include generous health plans for medical and mental health services, dental, and vision; paid time off; life and short-term disability insurance, and 401(k) with employer matching.
Travel:
None.
If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.
The Fine Print Environment: All business-related environments are tobacco-free.
Physical Requirements: Able to remain in a sitting position for prolonged periods of time for the performance of duties. Able to read from a computer, laptop monitor, or tablet for a full workday and for long periods of time (typically 8 hours) including fonts of various sizes from a variety of sources. If working from a Rescue office location, able to stoop, bend, reach, climb stairs, and move freely throughout the building. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars. Must be able to move boxed work documents, up to 40 pounds, in and out of office for travel by car and by air.
The Application
All applications must be submitted through Rescue’s online careers system (unless you qualify to request a reasonable accommodation, as detailed at RescueAgency.com/careers). We do not accept applications via email, mail, fax or in-person delivery. Please send questions to careers@rescueagency.com.
PLEASE NOTE:
All email correspondence that you receive from Rescue Agency will be sent through an ‘@rescueagency.com’ email address. We recommend that you disregard any emails posing as authentic Rescue Agency accounts (e.g. @rescueaggency.com or rescueagency.jobs@gmail.com). If you receive a message from a Rescue employee, you can verify the legitimacy of the message by contacting us at careers@rescueagency.com.
By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
Rescue | The Behavior Change Agency is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
#LI-Remote #REMOTE
#J-18808-Ljbffr
Rescue is a full-service marketing agency with a mission to make healthy behaviors easier and more appealing. Since our founding in 2001, Rescue has been exclusively focused on researching, developing, and implementing positive social change campaigns in public health. We provide research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to government, non-profit, and healthcare clients in over 35 states and provinces, as well as to federal government agencies. Rescue’s health behavior change marketing campaigns focus on topics such as tobacco, obesity, substance and alcohol prevention; the promotion of exercise, eating healthy foods, early childhood development, and after school programs; and other topics that promote healthy living. Rescue’s behavior change campaigns focus on diverse populations within teen (13 - 17), young adult (18 - 26), and adult (18+) populations in both rural and urban areas, resulting in a wide variety of campaign styles and strategies. We believe that marketing can do more than sell goods, it can create good, and we are looking for team members that are ready to work hard to create a healthier world.
The Job We are seeking a dynamic, high-performing Marketing Analyst I to take ownership of our campaign data strategy. In this pivotal role, you will be responsible for building and maintaining robust data pipelines, mastering campaign tagging and tracking, and translating complex performance data for assigned business verticals into actionable insights. You will be empowered to fully lead projects within your expertise, driving continuous improvements in data quality, operational efficiency, and overall campaign outcomes.
This position is primarily engaged in, but not limited to, the following duties:
Responsibilities and Duties
Data Management, Analysis, and Reporting: Ensure the accuracy of data for advertising efforts (digital, social and traditional media), websites, and events, as well as proper tracking of the data coming from these channels;
Maintain data connections and dashboards, organize and synthesize data from multiple sources, and analyze channel performance against campaign objectives;
Provide online/offline media insights and develop recommendations based on measurement reporting and quantitative and qualitative analyses;
Create and present clear, comprehensive cross-channel reports on marketing campaign performance using client-approved templates and professional reporting tools;
Run ad-hoc analyses to identify trends and areas of opportunity, and recommend innovative options to optimize media strategies.
Internal Collaboration: Maintain partner relationships and manage internal collaboration with key stakeholders to improve behavior change marketing campaign performance;
Collaborate with cohorts on cross-departmental teams to build client reports and support the analytics needs of internal teams.
Tools and Technology: Manage campaign data within the departmental technology stack and adopt best practices across business verticals;
Maintain functional expertise in analytical tools, techniques, and other infrastructure requirements used for integrated marketing campaigns;
Stay up-to-date on new marketing metrics and measurement tools and technologies.
Other: Manage assigned deliverables, timelines, and budgets;
Develop individual goals that tie into departmental goals;
Consistently share strong ideas, solid work products, and effective workstyles;
Exercise discretion and independent judgment with respect to matters of significance;
Demonstrate high standards in embracing and teaching The Rescue Way;
Other duties as assigned and required.
Position Requirements Required Qualifications:
8 years relevant experience OR Bachelor's Degree +3 years relevant experience OR Master's Degree +1 years relevant experience;
Data Fundamentals: Proven ability to analyze quantitative and qualitative data with a strong understanding of database concepts, including normalization and data integrity.
Data Visualization & Communication: Hands-on experience creating data visualizations in tools like Google Sheets/Microsoft Excel and presenting data effectively through Google Slides/Microsoft PowerPoint.
Media & Campaign Data Mastery: Extensive experience working with data from a diverse set of marketing channels, including:
Social & Digital: Paid and organic social media platforms (Facebook/Snapchat/Twitter/Google Ads Managers, Sprout Social, etc.), and 3rd party ad serving systems (Nexxen, Basis, Google Campaign Manager) across digital ad types (display, video, rich media, search).
Traditional & Web: Traditional advertising data (TV, radio, OOH, print) and web analytics (Google Analytics).
Events: Data from on-the-ground event activations.
Project Execution: Demonstrated ability to build multiple, comprehensive reports for different campaigns simultaneously and work effectively within a cross-functional team.
Preferred Qualifications:
Technical Skills: Experience with programming languages (SQL, Python, R) for data manipulation, and/or experience with cloud services (Google Cloud or others) for data analysis and ETL processes.
Advanced Tools & Techniques: Experience creating data visualizations in BI tools (Tableau, etc.), and working with Digital Audience Measurement tools (Nielsen DAR, CommsPoint, etc.).
Analytical Rigor: Experience in analyzing the results of experimental test design, such as A/B split and multivariate testing.
Experience with public health efforts.
Location:
Remote. Rescue is a remote work friendly employer. With limited exceptions, remote work is allowed on a case-by-case basis. Please contact Careers@RescueAgency.com if you have any questions.
Status:
Full-time
Pay Range:
$70,000 - $80,000 per year
Benefits:
Learn more about the benefits of working at Rescue through the Benefits and Perks section on our careers page: http://rescueagency.com/careers/. Benefits include generous health plans for medical and mental health services, dental, and vision; paid time off; life and short-term disability insurance, and 401(k) with employer matching.
Travel:
None.
If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.
The Fine Print Environment: All business-related environments are tobacco-free.
Physical Requirements: Able to remain in a sitting position for prolonged periods of time for the performance of duties. Able to read from a computer, laptop monitor, or tablet for a full workday and for long periods of time (typically 8 hours) including fonts of various sizes from a variety of sources. If working from a Rescue office location, able to stoop, bend, reach, climb stairs, and move freely throughout the building. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars. Must be able to move boxed work documents, up to 40 pounds, in and out of office for travel by car and by air.
The Application
All applications must be submitted through Rescue’s online careers system (unless you qualify to request a reasonable accommodation, as detailed at RescueAgency.com/careers). We do not accept applications via email, mail, fax or in-person delivery. Please send questions to careers@rescueagency.com.
PLEASE NOTE:
All email correspondence that you receive from Rescue Agency will be sent through an ‘@rescueagency.com’ email address. We recommend that you disregard any emails posing as authentic Rescue Agency accounts (e.g. @rescueaggency.com or rescueagency.jobs@gmail.com). If you receive a message from a Rescue employee, you can verify the legitimacy of the message by contacting us at careers@rescueagency.com.
By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.
Rescue | The Behavior Change Agency is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
#LI-Remote #REMOTE
#J-18808-Ljbffr