Job Description Summary Job Description
We are
the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us.
As a global Senior CRM Analyst, you will be a member of the cross-functional agile global CRM Product team. You will work with business and IT teams to identify, define and document business processes and software requirements and then add them to the global CRM product backlog. You will serve as a liaison between the business and agile team, ensuring that the backlog of user stories is prioritized according to the business needs and expectations. You will also work with business stakeholders to identify and deliver technology needs that fall outside of the global CRM Product scope.
Job Summary The Senior Product Specialist for CRM Technology will act as a global functional / technical leader and subject matter expert for digital solutions that enable global sales processes. This role blends deep functional sales knowledge within a Medical Device organization, along with technical expertise in enabling platforms such as SalesForce Sales Cloud . Additionally, this role will provide thought leadership and drive the use of digital (ex. GenAI, AgenticAI , Automation) capabilities to deliver innovative solutions that optimize commercial operations for sales teams.
The incumbent will lead product strategies, roadmap execution, collaborate with development engineers / architects and strategic partners in the agile delivery of CRM products . The incumbent should therefore have experience working in a SAFe Agile framework, technical expertise in core platforms noted, and experience in building data, AI and automation products leveraging DataBricks , powerBI , mulesoft and emerging GenAI / AgenticAI solutions.
The ideal candidate will bring a combination of strategic understanding, both business and technology experience, exceptional relationship building skills with diverse global teams and cultures, and solution-oriented mindset. In addition, this person should also possess an analytical mindset with a focus on delivering measurable business outcomes, listening, creativity, and negotiations skills across all organization levels. Having excellent judgment and decision‑making skills and willingness to accept ownership and accountability is key.
Job Responsibilities The objective of this role is to actively partner with all relevant stakeholders in TGS, commercia l enablement
leads , business unit s and regional users and external vendors to deliver our global CRM roadmap and advance our business
objectives .
Primary responsibilities will include:
Product Ownership & Strategy: Will define and maintain the product vision, roadmap, and backlog for CRM platforms, ensuring alignment with business priorities and enterprise architecture.
Technical Expertise: Will display strong work experience in leading and delivering global platform solutions for Sales
teams ( e.g. SFDC Sales Cloud).
Data Management :
Will deploying corresponding solutions for Data Management (Reltio, DataBricks , pBI ) and driving seamless data flow and integration with CRM.
Digital & AI Enablement
: Will Identify and implement opportunities to integrate AI‑driven insights, automation, and advanced analytics into Sales processes.
Agile Leadership: Serve as a product leader within SAFe Agile teams, providing clear priorities, business context, and servant leadership to enable high‑performing delivery squads.
Solution Design & Delivery: Will collaborate with technical architects and business stakeholders to design scalable, integrated solutions that optimize commercial operations. Experience in development / engineering, architecture / design, and cross‑product integration is essential.
Value Realization: Will establish KPIs and measure CRM products and Digital Solutions impact on business objectives ( e.g.
revenue growth, sales funnel performance , efficiency ).
Team Leadership:
Will effectively lead global teams, motivate and hire exceptional talent. Strong sense of personal accountability and ownership, with proven ability to create followership and build high‑performing teams.
Communication & Influencing:
Will communicate complex business challenges in a simplified manner; conversely, ability to communicate complex technology concepts into business language. Must be collaborative with strong written and oral communications.
Stakeholder Engagement: Will act as a trusted advisor to global
sales , commercial , and technology teams, influencing strategic decisions and driving adoption of new capabilities.
Continuous Improvement: Will Identify and drive innovation and process optimization through digital transformation initiatives ( e.g. automation opportunities to improve processes).
Minimum Requirements
Bachelor’s degree in computer science, Business, or related field.
5+ years of experience in product management or technology leadership roles within commercial operations.
Proven experience with Sales / CRM platforms (e.g., Salesforce Sales Cloud ).
Strong expertise in SAFe Agile methodology and leading cross‑functional product teams.
Familiarity with AI/ML applications, digital transformation, and data‑driven decision‑making.
Experience influencing strategic technology roadmaps and delivering enterprise‑scale solutions.
Preferred Knowledge and Skills
Advanced degree
Experience in product management or technology leadership roles within commercial operations for medical device or regulated industries
Strong product management and agile leadership capabilities.
Ability to translate complex business needs into technical solutions.
Experience in stakeholder management skills.
Deep understanding of digital technologies, AI, and integration strategies.
At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates’ well‑being, development, and success through a performance‑based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Health and Well‑being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short‑term disability coverage
Long‑term disability insurance
Long‑term care with life insurance
Other Well‑being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well‑being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age‑related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Required Skills Backlogs, Backlogs, Business Needs, Business Processes, Business Requirements, Collaborating, Communication, Cross-Functional Teamwork, Customer Relationship Management (CRM), Design, Escalation Management, External Stakeholders, Facilitation, Functional Requirements, Global CRM, Influencing Skills, Oral Communications, Prioritization, Product Backlog Management, Risk Mitigation Strategies, Sales, Salesforce (Software), Software Requirements, User Requirements, User Story {+ 1 more}
Optional Skills .
Primary Work LocationUSA NJ - Franklin Lakes Additional LocationsUSA CA - San Diego Bldg A&B Work ShiftNA (United States of America)
At BD, we are strongly committed to investing in our associates—their well‑being and development, and in providing rewards and recognition opportunities that promote a performance‑based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more.
Salaryor hourly rateranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed.The salaryor hourly rateoffered to a successful candidate is based on experience, education, skills, andany step rate pay system of the actualwork location, as applicable to the role or position.Salaryor hourly payranges may varyfor Field-based and Remote roles.
Salary Range Information $114,500.00 - $189,100.00 USD Annual
#J-18808-Ljbffr
We are
the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us.
As a global Senior CRM Analyst, you will be a member of the cross-functional agile global CRM Product team. You will work with business and IT teams to identify, define and document business processes and software requirements and then add them to the global CRM product backlog. You will serve as a liaison between the business and agile team, ensuring that the backlog of user stories is prioritized according to the business needs and expectations. You will also work with business stakeholders to identify and deliver technology needs that fall outside of the global CRM Product scope.
Job Summary The Senior Product Specialist for CRM Technology will act as a global functional / technical leader and subject matter expert for digital solutions that enable global sales processes. This role blends deep functional sales knowledge within a Medical Device organization, along with technical expertise in enabling platforms such as SalesForce Sales Cloud . Additionally, this role will provide thought leadership and drive the use of digital (ex. GenAI, AgenticAI , Automation) capabilities to deliver innovative solutions that optimize commercial operations for sales teams.
The incumbent will lead product strategies, roadmap execution, collaborate with development engineers / architects and strategic partners in the agile delivery of CRM products . The incumbent should therefore have experience working in a SAFe Agile framework, technical expertise in core platforms noted, and experience in building data, AI and automation products leveraging DataBricks , powerBI , mulesoft and emerging GenAI / AgenticAI solutions.
The ideal candidate will bring a combination of strategic understanding, both business and technology experience, exceptional relationship building skills with diverse global teams and cultures, and solution-oriented mindset. In addition, this person should also possess an analytical mindset with a focus on delivering measurable business outcomes, listening, creativity, and negotiations skills across all organization levels. Having excellent judgment and decision‑making skills and willingness to accept ownership and accountability is key.
Job Responsibilities The objective of this role is to actively partner with all relevant stakeholders in TGS, commercia l enablement
leads , business unit s and regional users and external vendors to deliver our global CRM roadmap and advance our business
objectives .
Primary responsibilities will include:
Product Ownership & Strategy: Will define and maintain the product vision, roadmap, and backlog for CRM platforms, ensuring alignment with business priorities and enterprise architecture.
Technical Expertise: Will display strong work experience in leading and delivering global platform solutions for Sales
teams ( e.g. SFDC Sales Cloud).
Data Management :
Will deploying corresponding solutions for Data Management (Reltio, DataBricks , pBI ) and driving seamless data flow and integration with CRM.
Digital & AI Enablement
: Will Identify and implement opportunities to integrate AI‑driven insights, automation, and advanced analytics into Sales processes.
Agile Leadership: Serve as a product leader within SAFe Agile teams, providing clear priorities, business context, and servant leadership to enable high‑performing delivery squads.
Solution Design & Delivery: Will collaborate with technical architects and business stakeholders to design scalable, integrated solutions that optimize commercial operations. Experience in development / engineering, architecture / design, and cross‑product integration is essential.
Value Realization: Will establish KPIs and measure CRM products and Digital Solutions impact on business objectives ( e.g.
revenue growth, sales funnel performance , efficiency ).
Team Leadership:
Will effectively lead global teams, motivate and hire exceptional talent. Strong sense of personal accountability and ownership, with proven ability to create followership and build high‑performing teams.
Communication & Influencing:
Will communicate complex business challenges in a simplified manner; conversely, ability to communicate complex technology concepts into business language. Must be collaborative with strong written and oral communications.
Stakeholder Engagement: Will act as a trusted advisor to global
sales , commercial , and technology teams, influencing strategic decisions and driving adoption of new capabilities.
Continuous Improvement: Will Identify and drive innovation and process optimization through digital transformation initiatives ( e.g. automation opportunities to improve processes).
Minimum Requirements
Bachelor’s degree in computer science, Business, or related field.
5+ years of experience in product management or technology leadership roles within commercial operations.
Proven experience with Sales / CRM platforms (e.g., Salesforce Sales Cloud ).
Strong expertise in SAFe Agile methodology and leading cross‑functional product teams.
Familiarity with AI/ML applications, digital transformation, and data‑driven decision‑making.
Experience influencing strategic technology roadmaps and delivering enterprise‑scale solutions.
Preferred Knowledge and Skills
Advanced degree
Experience in product management or technology leadership roles within commercial operations for medical device or regulated industries
Strong product management and agile leadership capabilities.
Ability to translate complex business needs into technical solutions.
Experience in stakeholder management skills.
Deep understanding of digital technologies, AI, and integration strategies.
At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates’ well‑being, development, and success through a performance‑based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Health and Well‑being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short‑term disability coverage
Long‑term disability insurance
Long‑term care with life insurance
Other Well‑being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well‑being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age‑related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Required Skills Backlogs, Backlogs, Business Needs, Business Processes, Business Requirements, Collaborating, Communication, Cross-Functional Teamwork, Customer Relationship Management (CRM), Design, Escalation Management, External Stakeholders, Facilitation, Functional Requirements, Global CRM, Influencing Skills, Oral Communications, Prioritization, Product Backlog Management, Risk Mitigation Strategies, Sales, Salesforce (Software), Software Requirements, User Requirements, User Story {+ 1 more}
Optional Skills .
Primary Work LocationUSA NJ - Franklin Lakes Additional LocationsUSA CA - San Diego Bldg A&B Work ShiftNA (United States of America)
At BD, we are strongly committed to investing in our associates—their well‑being and development, and in providing rewards and recognition opportunities that promote a performance‑based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more.
Salaryor hourly rateranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed.The salaryor hourly rateoffered to a successful candidate is based on experience, education, skills, andany step rate pay system of the actualwork location, as applicable to the role or position.Salaryor hourly payranges may varyfor Field-based and Remote roles.
Salary Range Information $114,500.00 - $189,100.00 USD Annual
#J-18808-Ljbffr