Fashion Public Relations Account Executive
Paul Wilmot Communications, New York, New York, us, 10261
Paul Wilmot Communications is looking for an ambitious and enthusiastic Public Relations Account Executive to join its thrivingFashionteam, which works with both men's and women's fashion and accessories brands. The ideal candidate will manage brand launches, on-going product placement, executive profiles, press previews, large scale events and junior staff.
Paul Wilmot Communications was established in 1997 in New York City. Over the course of the last 29 years, the agency has produced a significant public relations track record drawing from the highest profile fashion houses, prestige beauty brands, global consumer brands, retailers, and luxury lifestyle clientele. By cross-promoting within our divisions, PWC offers our clients access to new markets, thought leadership and increased visibility.
The ideal candidate for this role will possess a breadth of experience acrossmen's and women's fashion and accessoriesclientele, with a minimum of3 years of experience in this area. This candidate will manage a comprehensive roster of editorial contacts spanning Assistant, Associate and Executive-levelin the fashion, accessories and lifestylepress, and have the ability to negotiate and secure features, executive profiles, design stories, product placement and ongoing coverage on behalf of clients. This candidate will have superior knowledge of the evolving media landscape and regularly contribute to new ideas for placement opportunities. Responsibilities include:
Lead client liaison with support from junior staff and senior support from supervisor
Maintain aggressive account activity, using current PR plan as a framework
Handle daily feature and/or product pitching for the client – including strategizing on larger scale editorial opportunities; continually update and monitor status report to ensure pitching efforts are on track
Research potential partnership opportunities / arrange meetings with strategic partners (including, but not limited to, speaking engagement opportunities, brand endorsements, event hosting, etc.)
Develop and execute PR strategies on behalf of clients and their initiatives
Uphold a strong understanding of social and digital media and its overall importance
Have an acute awareness of the influencing social media talents and tastemakers of the moment and the type of content they produce or awareness they have built
Fashion Week and FOH event production experience
Seek out and handle virtual or in-person desk side appointments (bringing assistant when applicable), collection previews, etc.
A strong understanding of media reporting for a specific brand and its commercial initiatives using Meltwater, Cision, Google Reader, etc.
Attend virtual or in-person divisional meetings equipped with pertinent updates, client issues, applicable news to share with the team
QUALIFICATIONS
Must have3 years of experience
Highly developed sense of organization with attention to detail and a good team player
Be able to present proven successes with media pitches
Excellent communications and interpersonal skills; able to communicate across the organization at all levels
Ability to implement strategy and has an enthusiasm to present learnings proactively
Experience with media monitoring and events platforms like Cision, Muck Rack, Meltwater, Launchmetrics and proficiency in Microsoft Office Suite and Google Workspace
Knowledge of Watches and Jewelry, Accessory and Fashion Industry a plus
The hiring compensation for this position ranges from $55,000-$65,000. The rate of pay offered will be dependent upon candidates’ relevant skills and experience.
Please send resumes to pwc@paulwilmot.com
#J-18808-Ljbffr
Paul Wilmot Communications was established in 1997 in New York City. Over the course of the last 29 years, the agency has produced a significant public relations track record drawing from the highest profile fashion houses, prestige beauty brands, global consumer brands, retailers, and luxury lifestyle clientele. By cross-promoting within our divisions, PWC offers our clients access to new markets, thought leadership and increased visibility.
The ideal candidate for this role will possess a breadth of experience acrossmen's and women's fashion and accessoriesclientele, with a minimum of3 years of experience in this area. This candidate will manage a comprehensive roster of editorial contacts spanning Assistant, Associate and Executive-levelin the fashion, accessories and lifestylepress, and have the ability to negotiate and secure features, executive profiles, design stories, product placement and ongoing coverage on behalf of clients. This candidate will have superior knowledge of the evolving media landscape and regularly contribute to new ideas for placement opportunities. Responsibilities include:
Lead client liaison with support from junior staff and senior support from supervisor
Maintain aggressive account activity, using current PR plan as a framework
Handle daily feature and/or product pitching for the client – including strategizing on larger scale editorial opportunities; continually update and monitor status report to ensure pitching efforts are on track
Research potential partnership opportunities / arrange meetings with strategic partners (including, but not limited to, speaking engagement opportunities, brand endorsements, event hosting, etc.)
Develop and execute PR strategies on behalf of clients and their initiatives
Uphold a strong understanding of social and digital media and its overall importance
Have an acute awareness of the influencing social media talents and tastemakers of the moment and the type of content they produce or awareness they have built
Fashion Week and FOH event production experience
Seek out and handle virtual or in-person desk side appointments (bringing assistant when applicable), collection previews, etc.
A strong understanding of media reporting for a specific brand and its commercial initiatives using Meltwater, Cision, Google Reader, etc.
Attend virtual or in-person divisional meetings equipped with pertinent updates, client issues, applicable news to share with the team
QUALIFICATIONS
Must have3 years of experience
Highly developed sense of organization with attention to detail and a good team player
Be able to present proven successes with media pitches
Excellent communications and interpersonal skills; able to communicate across the organization at all levels
Ability to implement strategy and has an enthusiasm to present learnings proactively
Experience with media monitoring and events platforms like Cision, Muck Rack, Meltwater, Launchmetrics and proficiency in Microsoft Office Suite and Google Workspace
Knowledge of Watches and Jewelry, Accessory and Fashion Industry a plus
The hiring compensation for this position ranges from $55,000-$65,000. The rate of pay offered will be dependent upon candidates’ relevant skills and experience.
Please send resumes to pwc@paulwilmot.com
#J-18808-Ljbffr