B2B Channel Marketing Specialist-- KUMDC5736274
Compunnel Inc., Irvine, California, United States, 92713
Client
One of the largest Data Storage Devices manufacturers in the US
Overview This position will provide account level marketing and promotional expertise in order to drive increased market share and revenues of the client and its brands of consumer products by developing, implementing and measuring B2B specific promotions and marketing plans. You will succeed by being the corporate expert on the partner, the competition, the account-specific business drivers, and competitive & business trends for respective products in distribution, direct market resellers, and system integrators. You will have the opportunity to create and execute best of breed programs and promotions that maximize partner and business objectives.
Duties
Drive demand generation programs and develop lead nurturing activities to achieve goals with a balance of inbound and outbound marketing programs.
Plan and execute live/virtual events, digital, email and direct marketing campaigns to generate awareness.
Promote regional events and sponsorships through social media and the corporate events teams.
Leverage corporate messaging, content, promotions, and digital campaigns with target partners.
Identify opportunities to promote sales enablement programs, company brand and promotions.
Manage marketing development fund (MDF) allocation ensuring activities comply with guidelines and integrated business plan goals that maximize ROI.
Publish regular updates and reporting that includes examples of activities to show ROI.
Measure contribution from marketing generated leads; MQLs generated for in-region activities.
Provide market conditions updates, best practices, suggestions, and ideas to enhance future activities.
Qualifications
Bachelor’s Degree in Marketing, Business or Communications or equivalent experience.
3+ or more years of experience in commercial channel marketing selling to B2B.
Storage industry experience a plus.
Self-starter and motivated who’s extremely organized with good attention to detail and problem solving.
Effectively multi-task multiple projects at one time and accountable.
Adaptability and ability to work in fast-paced environment.
Expert organizational, program management and follow-up skills.
Successfully communicate effectively (verbal and written) with all levels of management, extended teams, and partners.
Experience with Salesforce systems, Smartsheets, and Office365.
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Overview This position will provide account level marketing and promotional expertise in order to drive increased market share and revenues of the client and its brands of consumer products by developing, implementing and measuring B2B specific promotions and marketing plans. You will succeed by being the corporate expert on the partner, the competition, the account-specific business drivers, and competitive & business trends for respective products in distribution, direct market resellers, and system integrators. You will have the opportunity to create and execute best of breed programs and promotions that maximize partner and business objectives.
Duties
Drive demand generation programs and develop lead nurturing activities to achieve goals with a balance of inbound and outbound marketing programs.
Plan and execute live/virtual events, digital, email and direct marketing campaigns to generate awareness.
Promote regional events and sponsorships through social media and the corporate events teams.
Leverage corporate messaging, content, promotions, and digital campaigns with target partners.
Identify opportunities to promote sales enablement programs, company brand and promotions.
Manage marketing development fund (MDF) allocation ensuring activities comply with guidelines and integrated business plan goals that maximize ROI.
Publish regular updates and reporting that includes examples of activities to show ROI.
Measure contribution from marketing generated leads; MQLs generated for in-region activities.
Provide market conditions updates, best practices, suggestions, and ideas to enhance future activities.
Qualifications
Bachelor’s Degree in Marketing, Business or Communications or equivalent experience.
3+ or more years of experience in commercial channel marketing selling to B2B.
Storage industry experience a plus.
Self-starter and motivated who’s extremely organized with good attention to detail and problem solving.
Effectively multi-task multiple projects at one time and accountable.
Adaptability and ability to work in fast-paced environment.
Expert organizational, program management and follow-up skills.
Successfully communicate effectively (verbal and written) with all levels of management, extended teams, and partners.
Experience with Salesforce systems, Smartsheets, and Office365.
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