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Marketing Manager

Serenity Recruitment Group, Saint Michaels, Maryland, United States, 21663

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Salary:

$75,000–$100,000 + benefits (DOE)

Relocation available for the right candidate

We are conducting a confidential search on behalf of a

Forbes-rated luxury waterfront resort

on the Eastern Shore of Maryland. This intimate, high-touch destination property is recognized as one of the top resorts in the Mid‑Atlantic, attracting affluent leisure travellers, weddings, and special‑occasion guests. The resort is part of a respected global hospitality management group and operates to

Forbes‑level service standards .

Role Reporting to the property leadership team and working closely with corporate marketing, the Marketing Manager will oversee the execution of all on‑property marketing activity. This is a

hands‑on, multi‑channel role

suited to someone who understands

luxury positioning, destination storytelling, and experience‑driven marketing .

Key Responsibilities

Execute the resort’s annual marketing and communications plan.

Manage digital marketing channels including:

Website content

Email campaigns

Social media

Paid digital initiatives

Support revenue‑driving campaigns across:

Rooms

Restaurants and bars

Spa

Golf

Seasonal experiences

Coordinate photo shoots, content creation, and brand storytelling.

Work with PR agencies and media partners.

Support wedding, group, and event marketing initiatives.

Maintain brand consistency in line with corporate and Forbes standards.

Track campaign performance and adjust strategy as needed.

Collaborate with operations teams to promote new offerings and experiences.

Ideal Profile

3–6 years of marketing experience in:

Luxury hotels or resorts

Lifestyle hospitality brands

High‑end travel or experiential brands

Strong understanding of:

Digital marketing

Social media strategy

Content‑driven brand positioning

Experience working in

luxury or Forbes‑standard environments

preferred.

Highly organized, creative, and commercially aware.

Comfortable working in a hands‑on, on‑property role.

Why This Role

Join a

Forbes‑rated destination resort

with strong brand recognition.

Work in a highly experiential, story‑driven environment.

Opportunity to shape marketing across multiple luxury revenue streams.

Growth potential within a global hospitality management group.

All applications will be handled in strict confidence.

Full property details will be shared with shortlisted candidates.

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