Senior Marketing Specialist
Nashville Public Radio, Santa Fe Springs, California, United States, 90670
The
Senior Marketing Specialist , US at Xpanner is a high-impact professional responsible for driving business growth by identifying optimized lead generation channels and establishing independent brand messaging for the US market. Working as a "strategic doer," you will translate US customer pain points into effective messaging and high-quality marketing assets, bridging the gap between field insights and creative execution. From demand generation and PR to on-site event operations and content production, you will take full ownership of the marketing lifecycle to fuel Xpanner’s expansion in strategic target markets.
Reporting Line:
Head of Marketing (Global)
Location:
United States
Core Responsibilities Demand Generation & Lead Management (Growth First)
Lead Gen Channel Development:
Independently identify and develop optimal lead generation channels tailored to Xpanner’s products and the US market; execute campaigns to
actively generate MQLs .
Full Funnel Ownership:
Take complete ownership of the
entire lead funnel
(from initial attraction to conversion), continuously optimizing the process to improve lead quality and volume.
Digital Campaign Optimization:
Directly adjust and optimize AEO/SEO and paid advertising strategies to ensure they resonate effectively with the US target audience.
Public Relations (PR)
Media Relations Execution:
Manage US tech and industry media lists;
directly handle press release drafting, distribution, and interview coordination
to secure consistent brand exposure.
Influencer Partnership & Co-production:
Identify industry experts and tech influencers to build partnerships and
lead the hands-on production of collaborative marketing content
in the field.
Thought Leadership Support:
Execute operational tasks for expert interviews, guest articles, and placements to build brand authority within the ConTech and Robotics sectors.
Event & Conference Operations
Trade Show Hands-on Execution:
Lead the end-to-end execution of major industry trade shows, including
booth setup, on-site logistics, lead capture, and post-event nurturing .
Conference Participation & Management:
Draft speaking proposals for current tech conferences and
finalize detailed on-site operational plans and logistics
for all sessions.
Proprietary Event Planning & Management:
Develop long-term roadmaps for Xpanner-hosted events (e.g., seminars, demo days) and
lead the full cycle from initial concept to on-site handling .
Content & Brand Communication
Newsletter & Email Marketing:
Directly plan, draft, and distribute regular newsletters and targeted email campaigns for B2B lead nurturing.
Social Media Management:
Develop content roadmaps for social channels (e.g., LinkedIn) and directly manage regular postings and audience engagement with a consistent brand voice.
Video Content Production:
Directly
plan, film, and edit
various video contents, including product demos, customer testimonials, and field highlights to enhance brand visibility.
Marketing Collateral Planning & Production
Field-Driven Asset Planning:
Actively gather customer feedback and pain points from US Sales and Field teams to
plan the draft and structure of essential sales materials .
In-house Design Collaboration:
Collaborate closely with
In-house designers
to lead the production process for high-quality sales kits, brochures, and datasheets, ensuring professional final output.
Market-fit Messaging:
Independently
develop and implement the most effective marketing messaging
for the US market across all collateral, rather than simply localizing existing global messaging.
Essential Skills & Requirements (Must-Haves)
Experience:
Minimum 5 years of B2B marketing experience , with a proven track record of directly generating MQLs and managing lead funnels.
Hands-on Ownership:
A strong "doer" mindset with the ability to solve operational issues independently and
create market-fit messaging from scratch .
Field Communication:
Exceptional ability to align with Sales and Field teams, translating real-world customer insights into actionable marketing assets and growth results.
Execution Excellence:
Proven capacity to manage the full cycle of marketing projects—from planning to final execution—under global strategic direction.
Good to Have ✨
AI Productivity:
Proficiency in using Generative AI tools (ChatGPT, Claude, Video AI, etc.) to optimize marketing workflows and increase content production efficiency.
MarTech & Tools:
Hands-on experience with
WordPress
for content updates and familiarity with
CRM and Customer Intent Data Tools .
Language Skills:
Proficiency in Korean
is highly preferred for seamless collaboration with global headquarters.
Professional Copywriting:
Ability to craft compelling, professional B2B copy specifically tailored to the US market.
#J-18808-Ljbffr
Senior Marketing Specialist , US at Xpanner is a high-impact professional responsible for driving business growth by identifying optimized lead generation channels and establishing independent brand messaging for the US market. Working as a "strategic doer," you will translate US customer pain points into effective messaging and high-quality marketing assets, bridging the gap between field insights and creative execution. From demand generation and PR to on-site event operations and content production, you will take full ownership of the marketing lifecycle to fuel Xpanner’s expansion in strategic target markets.
Reporting Line:
Head of Marketing (Global)
Location:
United States
Core Responsibilities Demand Generation & Lead Management (Growth First)
Lead Gen Channel Development:
Independently identify and develop optimal lead generation channels tailored to Xpanner’s products and the US market; execute campaigns to
actively generate MQLs .
Full Funnel Ownership:
Take complete ownership of the
entire lead funnel
(from initial attraction to conversion), continuously optimizing the process to improve lead quality and volume.
Digital Campaign Optimization:
Directly adjust and optimize AEO/SEO and paid advertising strategies to ensure they resonate effectively with the US target audience.
Public Relations (PR)
Media Relations Execution:
Manage US tech and industry media lists;
directly handle press release drafting, distribution, and interview coordination
to secure consistent brand exposure.
Influencer Partnership & Co-production:
Identify industry experts and tech influencers to build partnerships and
lead the hands-on production of collaborative marketing content
in the field.
Thought Leadership Support:
Execute operational tasks for expert interviews, guest articles, and placements to build brand authority within the ConTech and Robotics sectors.
Event & Conference Operations
Trade Show Hands-on Execution:
Lead the end-to-end execution of major industry trade shows, including
booth setup, on-site logistics, lead capture, and post-event nurturing .
Conference Participation & Management:
Draft speaking proposals for current tech conferences and
finalize detailed on-site operational plans and logistics
for all sessions.
Proprietary Event Planning & Management:
Develop long-term roadmaps for Xpanner-hosted events (e.g., seminars, demo days) and
lead the full cycle from initial concept to on-site handling .
Content & Brand Communication
Newsletter & Email Marketing:
Directly plan, draft, and distribute regular newsletters and targeted email campaigns for B2B lead nurturing.
Social Media Management:
Develop content roadmaps for social channels (e.g., LinkedIn) and directly manage regular postings and audience engagement with a consistent brand voice.
Video Content Production:
Directly
plan, film, and edit
various video contents, including product demos, customer testimonials, and field highlights to enhance brand visibility.
Marketing Collateral Planning & Production
Field-Driven Asset Planning:
Actively gather customer feedback and pain points from US Sales and Field teams to
plan the draft and structure of essential sales materials .
In-house Design Collaboration:
Collaborate closely with
In-house designers
to lead the production process for high-quality sales kits, brochures, and datasheets, ensuring professional final output.
Market-fit Messaging:
Independently
develop and implement the most effective marketing messaging
for the US market across all collateral, rather than simply localizing existing global messaging.
Essential Skills & Requirements (Must-Haves)
Experience:
Minimum 5 years of B2B marketing experience , with a proven track record of directly generating MQLs and managing lead funnels.
Hands-on Ownership:
A strong "doer" mindset with the ability to solve operational issues independently and
create market-fit messaging from scratch .
Field Communication:
Exceptional ability to align with Sales and Field teams, translating real-world customer insights into actionable marketing assets and growth results.
Execution Excellence:
Proven capacity to manage the full cycle of marketing projects—from planning to final execution—under global strategic direction.
Good to Have ✨
AI Productivity:
Proficiency in using Generative AI tools (ChatGPT, Claude, Video AI, etc.) to optimize marketing workflows and increase content production efficiency.
MarTech & Tools:
Hands-on experience with
WordPress
for content updates and familiarity with
CRM and Customer Intent Data Tools .
Language Skills:
Proficiency in Korean
is highly preferred for seamless collaboration with global headquarters.
Professional Copywriting:
Ability to craft compelling, professional B2B copy specifically tailored to the US market.
#J-18808-Ljbffr