The
Senior Marketing Specialist , US at Xpanner is a high-impact professional responsible for driving business growth by identifying optimized lead generation channels and establishing independent brand messaging for the US market. Working as a "strategic doer," you will translate US customer pain points into effective messaging and high-quality marketing assets, bridging the gap between field insights and creative execution. From demand generation and PR to on-site event operations and content production, you will take full ownership of the marketing lifecycle to fuel Xpanner’s expansion in strategic target markets.
Reporting Line Head of Marketing (Global)
Location United States
Core Responsibilities Demand Generation & Lead Management (Growth First)
Lead Gen Channel Development:
Independently identify and develop optimal lead generation channels tailored to Xpanner’s products and the US market; execute campaigns to
actively generate MQLs .
Full Funnel Ownership:
Take complete ownership of the
entire lead funnel
(from initial attraction to conversion), continuously optimizing the process to improve lead quality and volume.
Digital Campaign Optimization:
Directly adjust and optimize AEO/SEO and paid advertising strategies to ensure they resonate effectively with the US target audience.
Public Relations (PR)
Media Relations Execution:
Manage US tech and industry media lists;
directly handle press release drafting, distribution, and interview coordination
to secure consistent brand exposure.
Influencer Partnership & Co-production:
Identify industry experts and tech influencers to build partnerships and
lead the hands-on production of collaborative marketing content
in the field.
Thought Leadership Support:
Execute operational tasks for expert interviews, guest articles, and placements to build brand authority within the ConTech and Robotics sectors.
Event & Conference Operations
Trade Show Hands-on Execution:
Lead the end-to-end execution of major industry trade shows, including
booth setup, on-site logistics, lead capture, and post-event nurturing .
Conference Participation & Management:
Draft speaking proposals for current tech conferences and
finalize detailed on‑site operational plans and logistics
for all sessions.
Proprietary Event Planning & Management:
Develop long‑term roadmaps for Xpanner‑hosted events (e.g., seminars, demo days) and
lead the full cycle from initial concept to on‑site handling .
Content & Brand Communication
Newsletter & Email Marketing:
Directly plan, draft, and distribute regular newsletters and targeted email campaigns for B2B lead nurturing.
Social Media Management:
Develop content roadmaps for social channels (e.g., LinkedIn) and directly manage regular postings and audience engagement with a consistent brand voice.
Video Content Production:
Directly
plan, film, and edit
various video contents, including product demos, customer testimonials, and field highlights to enhance brand visibility.
Field-Driven Asset Planning:
Actively gather customer feedback and pain points from US Sales and Field teams to
plan the draft and structure of essential sales materials .
In-house Design Collaboration:
Collaborate closely with
In-house designers
to lead the production process for high-quality sales kits, brochures, and datasheets, ensuring professional final output.
Market-fit Messaging:
Independently
develop and implement the most effective marketing messaging
for the US market across all collateral, rather than simply localizing existing global messaging.
Essential Skills & Requirements (Must-Haves)
Experience:
Minimum 5 years of B2B marketing experience , with a proven track record of directly generating MQLs and managing lead funnels.
Hands-on Ownership:
A strong "doer" mindset with the ability to solve operational issues independently and
create market-fit messaging from scratch .
Field Communication:
Exceptional ability to align with Sales and Field teams, translating real-world customer insights into actionable marketing assets and growth results.
Execution Excellence:
Proven capacity to manage the full cycle of marketing projects—from planning to final execution—under global strategic direction.
Good to Have ✨
AI Productivity:
Proficiency in using Generative AI tools (ChatGPT, Claude, Video AI, etc.) to optimize marketing workflows and increase content production efficiency.
MarTech & Tools:
Hands‑on experience with
WordPress
for content updates and familiarity with
CRM and Customer Intent Data Tools .
Language Skills:
Proficiency in Korean
is highly preferred for seamless collaboration with global headquarters.
Professional Copywriting:
Ability to craft compelling, professional B2B copy specifically tailored to the US market.
#J-18808-Ljbffr
Senior Marketing Specialist , US at Xpanner is a high-impact professional responsible for driving business growth by identifying optimized lead generation channels and establishing independent brand messaging for the US market. Working as a "strategic doer," you will translate US customer pain points into effective messaging and high-quality marketing assets, bridging the gap between field insights and creative execution. From demand generation and PR to on-site event operations and content production, you will take full ownership of the marketing lifecycle to fuel Xpanner’s expansion in strategic target markets.
Reporting Line Head of Marketing (Global)
Location United States
Core Responsibilities Demand Generation & Lead Management (Growth First)
Lead Gen Channel Development:
Independently identify and develop optimal lead generation channels tailored to Xpanner’s products and the US market; execute campaigns to
actively generate MQLs .
Full Funnel Ownership:
Take complete ownership of the
entire lead funnel
(from initial attraction to conversion), continuously optimizing the process to improve lead quality and volume.
Digital Campaign Optimization:
Directly adjust and optimize AEO/SEO and paid advertising strategies to ensure they resonate effectively with the US target audience.
Public Relations (PR)
Media Relations Execution:
Manage US tech and industry media lists;
directly handle press release drafting, distribution, and interview coordination
to secure consistent brand exposure.
Influencer Partnership & Co-production:
Identify industry experts and tech influencers to build partnerships and
lead the hands-on production of collaborative marketing content
in the field.
Thought Leadership Support:
Execute operational tasks for expert interviews, guest articles, and placements to build brand authority within the ConTech and Robotics sectors.
Event & Conference Operations
Trade Show Hands-on Execution:
Lead the end-to-end execution of major industry trade shows, including
booth setup, on-site logistics, lead capture, and post-event nurturing .
Conference Participation & Management:
Draft speaking proposals for current tech conferences and
finalize detailed on‑site operational plans and logistics
for all sessions.
Proprietary Event Planning & Management:
Develop long‑term roadmaps for Xpanner‑hosted events (e.g., seminars, demo days) and
lead the full cycle from initial concept to on‑site handling .
Content & Brand Communication
Newsletter & Email Marketing:
Directly plan, draft, and distribute regular newsletters and targeted email campaigns for B2B lead nurturing.
Social Media Management:
Develop content roadmaps for social channels (e.g., LinkedIn) and directly manage regular postings and audience engagement with a consistent brand voice.
Video Content Production:
Directly
plan, film, and edit
various video contents, including product demos, customer testimonials, and field highlights to enhance brand visibility.
Field-Driven Asset Planning:
Actively gather customer feedback and pain points from US Sales and Field teams to
plan the draft and structure of essential sales materials .
In-house Design Collaboration:
Collaborate closely with
In-house designers
to lead the production process for high-quality sales kits, brochures, and datasheets, ensuring professional final output.
Market-fit Messaging:
Independently
develop and implement the most effective marketing messaging
for the US market across all collateral, rather than simply localizing existing global messaging.
Essential Skills & Requirements (Must-Haves)
Experience:
Minimum 5 years of B2B marketing experience , with a proven track record of directly generating MQLs and managing lead funnels.
Hands-on Ownership:
A strong "doer" mindset with the ability to solve operational issues independently and
create market-fit messaging from scratch .
Field Communication:
Exceptional ability to align with Sales and Field teams, translating real-world customer insights into actionable marketing assets and growth results.
Execution Excellence:
Proven capacity to manage the full cycle of marketing projects—from planning to final execution—under global strategic direction.
Good to Have ✨
AI Productivity:
Proficiency in using Generative AI tools (ChatGPT, Claude, Video AI, etc.) to optimize marketing workflows and increase content production efficiency.
MarTech & Tools:
Hands‑on experience with
WordPress
for content updates and familiarity with
CRM and Customer Intent Data Tools .
Language Skills:
Proficiency in Korean
is highly preferred for seamless collaboration with global headquarters.
Professional Copywriting:
Ability to craft compelling, professional B2B copy specifically tailored to the US market.
#J-18808-Ljbffr