Senior Segmentation & Data Strategy Analyst (Remote/Hybrid)

A leading communication platform is seeking a Marketing Segmentation Analyst to leverage data for effective marketing campaigns through segmentation and audience creation. This role involves managing the marketing database integrity, developing targeted audience segments, and collaborating with marketing teams. With a strong background in data management and a focus on both B2C/B2B data, the ideal candidate will improve campaign performance and database utilization while ensuring compliance with data privacy laws. This position offers a structured hybrid work approach. #J-18808-Ljbffr