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Marketing Specialist

CoStaff Services, Royal Oak, Michigan, United States, 48073

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About CoStaff CoStaff is a professional employer organization (PEO) and HR services firm dedicated to helping businesses thrive through smart HR, payroll, benefits, and compliance solutions. We are growing and looking to bring marketing in-house with a talented, strategic, and hands‑on marketing professional who can help elevate our brand, support sales initiatives, and drive engagement.

Position Summary CoStaff is seeking an experienced

Marketing Specialist

to own and execute marketing initiatives that support brand awareness, lead generation, and sales growth. This role is ideal for a well‑rounded marketer who enjoys both strategy and execution and is comfortable working cross‑functionally in a professional services environment.

Key Responsibilities

Develop and execute marketing campaigns that support brand awareness and lead generation

Manage digital marketing efforts, including email campaigns, social media (LinkedIn/Facebook/Instagram), and website content

Create, update, and maintain marketing materials such as brochures, presentations, case studies, and sales support content

Collaborate closely with the sales team to develop targeted campaigns that support sales initiatives

Track, analyze, and report on marketing campaign performance using analytics and reporting tools

Coordinate with external marketing agencies, consultants, and service providers as needed

Review and edit marketing content for clarity, grammar, and accuracy, including English-language adaptations

Leverage AI tools to support content creation, optimization, and efficiency

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

Minimum

5 years of marketing experience , preferably:

B2B marketing

Managing and creating content for social media (LinkedIn, Facebook)

Email marketing, including creating and scheduling campaigns

Strong understanding of digital marketing channels and tools, including email marketing, social media, SEO, and analytics

Experience with CRM systems;

HubSpot experience strongly preferred

Strong writing, editing, and communication skills

Highly organized with the ability to manage multiple projects and deadlines

Preferred Experience

Experience in professional services, HR, payroll, or benefits marketing

Familiarity with analytics platforms and reporting dashboards

Comfort working independently in an in‑house marketing role

Creative, proactive mindset with attention to detail

Why Join CoStaff

Opportunity to build and shape an in‑house marketing function

Collaborative, people‑first culture

Exposure to leadership and strategic initiatives

Flexible, hybrid work environment with growth potential

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